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Telmetrics Expands Globally

The Toronto-based call measurement firm Telmetrics today announced a major expansion of its business into Europe, launching its solution in 10 markets. The launch follows a six-month beta test in which Telmetrics proved out the value of its service for…

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Are You Ready for Conversational Commerce?

Last week I attended Opus Research's Conversational Commerce Conference (a.k.a. "C3). The focus of the discussion was mostly on social media and its impact on marketing and customer care, at both the local and national brand levels. While there is…

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RingRevenue Raises $4 Million

Today, RingRevenue announced it has raised a $4 millon Series B round led by GRP Partners and Rincon Venture Partners. This brings the company's total funding to $7.6 million since its 2007 founding. The vote of confidence was based on the…

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ZipLocal Joins Leads Race

ZipLocal, the U.S. independent directory publisher, has launched a new "hyper local" leads-based advertising model called Local Leads that taps into a distribution network featuring 18 properties and 80 billion monthly impressions, according to ZipLocal execs who briefed us last week.…

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DMS ’10: Yext CEO Howard Lerman’s Top 10 Predictions

Yext CEO Howard Lerman, in the first of several keynotes at BIA/Kelsey's DMS 2010 in Dallas, says that “dozens of winners” will emerge in the local marketplace. Noting how fast technology has swarmed around local marketing, “it is basically the Jetsons…

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Gmail Voice Integration: The Local Angle

You probably heard today that Google launched a voice dialing feature within Gmail. This isn't necessarily Google Voice (which is basically a call connection service), but rather a voice over IP client, akin to Skype, right within Gmail. The thing…

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Yext: Full Steam Ahead

I had the opportunity to meet with Yext CEO Howard Lerman and President Brian Distelburger to talk about their recent product additions and approach to the SMB marketplace. What struck me as I entered their NYC loft-style office is the…

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Pay per Call: To Cap or Not to Cap

Telmetrics President Bill Dinan wrote an interesting piece in MediaPost this week that offers some practical advice on building pay-per-call programs. One of the more interesting topics he covers is whether it makes sense for publishers to place a cap…

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Telmetrics Sees Big Growth in PPC

Call measurement firm Telmetrics has issued an announcement detailing its predictions for how pay per call will evolve in 2010. We think it's a pretty good list. Here is our summation of what they say, with some commentary of our…

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