Tweeting a Click to Call Button

Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…

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Call Monetization Visualized

The age of smartphones... the age of big data... we're also in the age of infographics. Though this has led to some overuse, fatigue and eventually backlash, there are still some great ones out there (including ours of course). Sure…

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Watch: Webinar Replay on Call Monetization

Last week we held a webcast on call monetization and analytics sponsored by LogMyCalls. The first half of the webcast featured BIA/Kelsey data and analysis of the market opportunity; the second half drilled down on what LogMyCalls specifically is doing…

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Marchex and Mapping the Call Monetization Genome

Marchex announced two new products today, meant to further clarify attribution for successful call-based ad campaigns. Known respectively as Call DNA and Dynamic Tracking, they both work towards clearer advertising ROI, and iterative campaign optimization. This basically comes down to…

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SMB Digital 2012: Performance Marketing

Pay for Performance is the Holy Grail in SMB advertising. SMBs only want to pay for leads that their advertising programs deliver. But moving SMBs from inclusion to performance has never been easy. Recent progress in lead quality assessment has…

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