The call is the new click, as we keep saying. Phone calls to businesses have ratcheted up in the age of the smartphone -- a device that bolts a search engine to a phone. We project this to grow to…
Today Marchex launched an analytics tool to better capture what it quantifies as a $4 billion opportunity for call-based mobile advertising. Call Analytics for Search is the newest addition to its mobile ad measurement product suite, and it targets…
Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…
Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…
One of the underlying technologies driving the exploding call monetization space is speech to text processing. I keep telling people that the opportunity will only grow as speech recognition technologies themselves do. And voice processing is an area that's young…
http://youtu.be/6V01fu1FdCo BIA/Kelsey projects phone leads driven by mobile search to reach 72 billion annually by 2018. Our Local Commerce Monitor meanwhile pegs phone calls as the most valuable form of customer lead. That's especially true in high value verticals like…
Call analytics continues to advance in lots of ways as the phone call becomes the "new click." The latest move comes from Marchex which last week launched Real-Time Call DNA. Today I had the chance to catch up with the company…
As part of our ongoing coverage of call monetization, we held webcast to further unpack our analysis and findings. You can watch the free on-demand replay (streaming slides and voiceover) here. This comes at an opportune time, when call monetization is…
According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent).…
Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based…
Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based…
Calls are the new click. That was one of the themes that emerged from the kickoff session I moderated at LeadsCon two weeks ago. As a lead form, calls were a common thread despite the range of formats being developed…
As part of our ongoing coverage of call monetization, we're holding a webcast next tuesday to further unpack some of our findings. We'll also hear from bandwidth, a company positioned at the center of the call tracking and analytics opportunity.…
About a month ago we released a large white paper on call monetization. This is a huge area of local media that's been accelerated by the growth of smartphones. That's where high-intent local search meets the telephone. Earlier this week…
We talk about "sleeping giants" in local media a lot. Apple is often invoked for its moves in mobile payments for offline physical goods. Meanwhile Amazon's innovation and installed base makes it more of an "anti-local" in shifting dollars from local…
We talk about "sleeping giants" in local media a lot. Apple is often invoked for its moves in mobile payments for offline physical goods. Meanwhile Amazon's innovation and installed base makes it more of an "anti-local" in shifting dollars from local…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
Not a week has passed recently without news or data releases in the emerging area of call monetization. That includes yesterday's Invoca announcement. Mobile search-driven call volume is exploding. And that works out because Local Commerce Monitor™ data indicate that…
