Phone calls are sexy again. For a device that is 150 years old, the phone is getting reinvented in the smartphone era. Bolted to a local search and discovery engine, it's creating all new opportunities for local businesses to drive…
After all the excitement over e-commerce, 95 percent of U.S. consumer spending still happens offline in local markets. And in the smartphone era, the consideration cycle for all that spending increasingly happens though voice calls. Marchex pegs call-influenced consumer spending at…
Marchex today announced a new technology that brings its call analytics and attribution to unchartered waters: display ads. Known as Marchex Display Analytics, it claims to track 98 percent of calls unseen by traditional call analytics; and to reduce cost…
There's been lots of media attention to Apple's hardware upgrades this week, particularly the new iPad Pro and AppleTV refresh. But there's been little talk about one aspect of the latter: its potential for phone calls. This is purely my…
In ongoing coverage of call monetization, one thing we've examined is the ability to influence large considered purchases. Humans' biologically predisposed need to talk to each other isn't going away... even in a digital era. That's especially true for big-ticket items. One pricey vertical…
Marchex released a new report today that pegs the overall impact on U.S. consumer spending from click-to-call to be $1 trillion. Known as 2015 Click-To-Call Commerce Mobile Performance Report, it analyzes data from 24 million phone calls to uncover some…
In ongoing coverage of call monetization, one thing we've examined is the ability to influence large considered purchases. Humans' biologically predisposed need to talk to each other isn't going away... even in a digital era. That's especially true for big-ticket items. One pricey vertical…
Light Reaction and Marchex today pushed the ball forward on call monetization by announcing M-Call, a tool for mobile publishers to drive phone calls directly from mobile ads. It's being launched in partnership by Light Reaction and Xaxis, both divisions of GroupM. Marchex will power…
In our ongoing coverage of call monetization, one benefit is the ability to influence large considered purchases. As we've mentioned, the need to talk to a human isn't going away even in a digital era. That's especially true for big…
Moving past "phase 1" of the call analytics discussions we've initiated (the why), it's now all about tactical and actionable discussions (the how). We tackled that in a webcast on Wednesday, co-hosted by DialogTech, by diving into fresh BIA/Kelsey call volume…
Despite the automation and e-commerce of the digital age, the need for human interaction persists. As we've covered, this is the principle that underlies much of DialogTech's product strategy, including a new announcement today. We had the chance to pre-brief with…
According to BIA/Kelsey's latest research in call monetization, annual calls to businesses from smartphones will reach 162 billion by 2019. This is more than double the roughly 77 billion calls generated last year from mobile devices. This is made up of…
Next Wednesday, we're holding a webcast to examine what's really working in call analytics. Sponsored and co-hosted by DialogTech, the goal is to look at real tactics, best practices, and case studies for unlocking a massive opportunity with call analytics. This…
What is Google's Mopocalypse really all about? Is scheduling the new centerpiece of SMB platform players? And what are the biggest drivers of the local on-demand economy? These are a few topics we tackled over the last week, curated and…
What are the latest trends driving call monetization? Call volume from mobile search continues to ratchet up, and marketers continue to develop sophistication in driving and analyzing those calls. We unpacked this topic earlier today on a webinar hosted by…
Marking an end of an era, CallSource has sold its media and publishing division to LogMyCalls (formerly ContactPoint.) The sale reflects several things about the evolution of the call management space -- which remains absolutely vital to the local and…
Marking an end of an era, CallSource has sold its media and publishing division to LogMyCalls (formerly ContactPoint.) The sale reflects several things about the evolution of the call management space -- which remains absolutely vital to the local and…
The call monetization opportunity we've chronicled for the past few years varies across different audience segments. The Marchex Institute -- a research lab within Marchex -- has brought some of these variances to light in a new report. Specifically it…
The age of big data is playing out in lots of ways. One of the opportune areas it's colliding with is call monetization. Call analytics providers like Marchex are planting this flag with analytics to derive meaning -- and thus…
Starting today, Ifbyphone is DialogTech. In conversations with the company last week, it characterized this as a move to more adequately represent the market its pursuing. In the evolutions of mobile devices and overall telephony, voice-based leads aren't just coming…
