Local Arts Nights Out via Google

Google and Salesforce.com are using some of their market power to help local cultural institutions. Last week, while in San Francisco for Inman, I found “Tartuffe” by the African-American Shakespeare Co. when I searched “San Francisco” and “Theater.” It was…

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Selling SEM: It’s Complicated

Over the past two months, we have been talking with sales reps in a variety of local media outlets who are selling search engine marketing. While we feel like some sales organizations are making headway in selling a significant volume…

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Fresh Produce or Google?

Quick, what industry gets the highest customer service quality ratings from U.S. adult consumers, according to an August 2007 Harris Interactive poll? No. 1 is supermarkets with 92 percent giving them a good rating, No. 2 is online search engines (84…

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