Local Arts Nights Out via Google

Google and Salesforce.com are using some of their market power to help local cultural institutions. Last week, while in San Francisco for Inman, I found “Tartuffe” by the African-American Shakespeare Co. when I searched “San Francisco” and “Theater.” It was…

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Selling SEM: It’s Complicated

Over the past two months, we have been talking with sales reps in a variety of local media outlets who are selling search engine marketing. While we feel like some sales organizations are making headway in selling a significant volume…

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Fresh Produce or Google?

Quick, what industry gets the highest customer service quality ratings from U.S. adult consumers, according to an August 2007 Harris Interactive poll? No. 1 is supermarkets with 92 percent giving them a good rating, No. 2 is online search engines (84…

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ReachLocal Gains AdWords Reseller Status

SEM reseller and campaign management firm ReachLocal today officially brought Google AdWords into its ad product toolbelt. This extends its offering to SMBs interested in search engine marketing or in cross-platform ad bundles. ReachLocal's online offerings to SMBs also include…

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