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Articles in the Paid Search Category

Mobile, Paid Search, Smartphones, SMBs, Social »

[13 Feb 2014 | No Comment | ]

According to DAC Group and Kantar’s latest consumer search behavior study, mobile and social search are showing a progressive increase in adoption.
Mobile devices are becoming vital to Canadian consumers when they are searching for local businesses. Brick and mortar foot traffic is increased as a result with 65% of consumers who search on mobile devices …

Display Advertising, Forecasts, Online/Interactive, Paid Search, Reputation Management, Verticals »

[19 Nov 2013 | One Comment | ]

Today, BIA/Kelsey released its latest U.S. Local Media Forecast, with local advertising revenues growing from nearly $133 billion in 2012 to nearly $152 billion by 2017 , driven by a $21.4 billion surge in digital/online advertising over the same period (from $23.1 billion to $44.5 billion, a compound annual growth rate of 14 percent). Online/interactive - consisting of search, display …

AT&T, Brand Marketing, City Guides, Classifieds, Conferences, Coupons/Deals, Funding, Google, Hyper-Local, ILM East, Mobile, News, online, Newspapers, Online/Interactive, Paid Search, SEM, SMBs, Social, User-Generated Content, Verticals, Video »

[7 Mar 2012 | No Comment | ]

Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers, which is playing a major role in Google’s vital local strategy, along with Google Places, …

Google, Online/Interactive, Paid Search, SMBs, Video, online »

[31 Jan 2012 | No Comment | ]

Business-to-business companies are catering to a growing crop of decision-makers who are turning to the Internet for purchase information according to data from Marin Software. The average cost per click in the B2B paid search space increased 29 percent from Q4 2010 to Q4 2011.
According to additional data from Compete and Google, we’ll continue to …

Ad Sales, Paid Search, SMBs »

[9 Mar 2011 | 8 Comments | ]

SMB reseller WebVisible went through difficult changes last year, downsizing from 320 to 130 employees and retreating from an ambitious direct marketing program. But it has kept core partners intact; key members of the CEO’s installed executive team have stayed intact; and the company has aggressively ramped up its technology program. It is now poised …

Location Targeting, Online/Interactive, Paid Search, Social »

[18 Oct 2010 | One Comment | ]

 

Online “ad versioning” has taken on heightened significance as national and regional brands vie for their own piece of the sizable local advertising pie. However, as SEM becomes more sophisticated and consumers expect smart targeting from commercial messages, basic metro-level campaigns often don’t suffice. Kenshoo realizes that and is implementing its Conversion Attribution Modeling platform …

Call Monetization, Listings Providers, Local, Online/Interactive, Paid Search, SEM, SMBs »

[12 Oct 2010 | 3 Comments | ]

As local businesses increasingly transition their advertising dollars online, they expect agencies and publishers to furnish them with simple, consolidated solutions supported by tangible, trackable ROI. MerchEngines built its white-label “relationship generation” system to enable online marketing providers to do just that for their SMB clients.
In a crowded online marketplace, where bigger firms such as ReachLocal, Yodle and WebVisible also compete to …

Ad Sales, Paid Search, Partnerships, SMBs »

[30 Jun 2010 | No Comment | ]

American Express Open is making a series of moves to extend its massive list of SMB credit card customers into broad marketing relationships that will fully leverage Amex’s powerful brand and relationships. The potential for Amex to be a marketing one stop has always been there. As InfoSpace Founder Naveen Jain noted in 2000, Amex …

Ad Sales, Paid Search, Verticals »

[17 Jun 2010 | No Comment | ]

New York Connects, the local “content discovery” project launched late last year by New York Magazine and Clickable, has seen definite progress since its launch last December, according to NYmag.com General Manager Michael Silberman. Silberman spoke to us as part for a broad profile on NYmag.com’s extensive vertical efforts being issued in BIA/Kelsey’s Marketplaces program.
New …

Ad Sales, Newspapers, Paid Search, SEM »

[8 Apr 2010 | No Comment | ]

McClatchy Co., the third-largest newspaper entity with 30 newspapers in 29 markets, including The Miami Herald and The Sacramento Bee, will aggressively target SMBs in each of its markets via an extended deal with WebVisible. The deal, per release, “will help local advertisers provide the most efficient way to get found by customers no matter …

General Marketing, Online/Interactive, Paid Search, SEM »

[30 Mar 2010 | No Comment | ]

In the second “installment” of its quarterly report “State of Small Business Online Advertising, Search Edition,” WebVisible reports that its SMB clients increased their online search spending to an average of $2,149 in Q4 2009, an increase of some 30 percent over the Q3 level, and 111 percent over the level of Q4 2008. In …

Advertising Networks, Conferences, General Marketing, Paid Search »

[23 Mar 2010 | 3 Comments | ]

Citsearch CEO Jay Herratti, speaking at BIA/Kelsey’s Marketplaces conference, debuted the company’s new thinking and approach to how best to address the local online market. Herratti explains, “It has been increasingly difficult to reach consumers and advertisers at scale. This is the toughest challenge because there is increased competition from a variety of local search …

Ad Sales, City Guides, Mergers & Acquisitions, Paid Search, SMBs »

[8 Mar 2010 | No Comment | ]

Citysearch announced today that it has shifted its ad model for small businesses, moving from the cost-per-click model that it pioneered several years ago to a new model that will drive consumers directly to their own Web sites. The new model provides advertisers with a complete range of SEO and marketing services across the CityGrid …

Ad Sales, Mergers & Acquisitions, Paid Search, SMBs »

[1 Mar 2010 | One Comment | ]

As it readies its expected public offering, ReachLocal is branching out beyond its roots as a third-party SMB reseller for Google and others. First, it started selling display. Now it is set to offer improved search optimization, digital presence and reputation management via the acquisition of SMBLive.
Other companies in the space have made similar moves …

Ad Sales, Blogging, Google, Paid Search, SEM, SMBs, Social, User-Generated Content »

[16 Feb 2010 | No Comment | ]

Yodle, the third-party SMB reseller, has now divided its business into “Yodle Sponsored” and “Yodle Organic.” The formation of the latter division, which has been live for a month with 150 clients, is a recognition that SMBs are increasingly relying on organic search as much as paid search — and they need help driving exposure …

City Guides, Classifieds, Conferences, Coupons/Deals, Google, Hyper-Local, Listings Providers, Local, Location Targeting, Online/Interactive, Paid Search, SEM, Shopping, offline, Shopping, online, SMBs, Social, Verticals, Web 2.0 »

[14 Jan 2010 | No Comment | ]

Three years ago, BIA/Kelsey created the Marketplaces research program and conference because we saw that local advertising was quickly “verticalizing.” Indeed, money and talent have poured in for the new breed of vertical products that would take their place among existing vertical success stories, such as AutoTrader, Cars.com, Realtor.com and ServiceMagic.
The Marketplaces 2010 conference reveals …

Conferences, Google, Mobile, News, online, Online/Interactive, Paid Search »

[7 Apr 2009 | No Comment | ]

Google CEO Eric Schmidt addressed newspaper publishers this morning at the NAA Annual Convention in San Diego, giving a high-level, thought-provoking talk (without apparent notes) about the future of information and the role that newspapers, search and consumers will play in it. (While I attended the event, the talk was streamed online here.)
Schmidt noted that …

Forecasts, Mobile, Online/Interactive, Paid Search, Traditional Media »

[1 Apr 2009 | No Comment | ]

The IAB and PricewaterhouseCoopers are out with their semi-annual report on the online ad market. IAB/PWC say that interactive revenues were $23.4 billion for 2008, which is up 10.6 percent from the prior year. But everyone seems to be pointing to ominous signs, since the share of second-half revenues was just 51 …

Funding, Newspapers, Online/Interactive, Paid Search, Television, Local »

[10 Mar 2009 | No Comment | ]

At The Kelsey Group, we’ve come to appreciate that our new owner, BIAfn head Tom Buono, is a major strategist. While Buono’s roots are in the finance of traditional TV, radio and newspapers, he’s mostly thinking about their next steps in the Internet era — and the next steps for local media in general.
In an …

City Guides, Online/Interactive, Paid Search, Partnerships, Yellow Pages, Internet »

[9 Mar 2009 | No Comment | ]

Local.com, the public company that started life as Interchange Corp., observed its 10th anniversary last week, complete with a red balloon-festooned party at its headquarters in Irvine, California, and an upgrade of its three-year-old, local ad distribution agreement with Idearc’s Superpages.com.
There are, of course, a lot of pieces to Local.com, which has evolved right along …