Newspaper News Bits II

Following up on yesterday's post about merging online and print newsrooms, here is an interesting piece from newspaper industry expert and Editor and Publisher columnist Steve Outing. He warns that strategies in integrating online and print news operations should even…

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Change Happens

The Kelsey Group's basic business has always been about the impact of new technologies on local media companies and small businesses. It is one thing to discuss this in the abstract and something else to read in The New York…

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Newspaper News Bits

A few interesting developments have come out of the newspaper world over the past few weeks. As we reported last week, The Wall Street Journal offered the print paper and online access for free all day yesterday. The paper has…

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Click-to-Call: A Case Study

MarketingSherpa has a case study of Jenny Craig's integration of click-to-call. Like many local service oriented businesses, the nationally oriented diet product powerhouse relies on phone calls to drive sales. This need applies differently in different categories, but many local…

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SME Advertising on Craigslist

ClickZ has an interesting article on the practice of advertising on Craigslist. Essentially this entails small businesses advertising products or services in the form of a Craigslist posting. I wrote about this for Search Engine Watch a few weeks ago.…

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Jupitermedia Pushes Into Recruitment

PaidContent reports that Jupitermedia has acquired online tech job Web site JustTechJobs.com, signifying a possible move into online classified verticals. It's not completely clear whether this is a strategic acquisition or a financially driven one (paidContent suggests the latter), although…

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Google: The Parlance of Our Times

Gary Price reports (via Search Engine Land) that "Google" has ranked second in Merriam-Webster's Word of the Year survey. The ranking pertains to the use of Google as a verb (i.e., to "Google" someone or something). Stephen Colbert's "truthiness" took…

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YellowPages.com Adds Mobile Feature

We got this press release today from YellowPages.com announcing it has added a "send-to-mobile" feature that enables users to text a search result to their mobile phones for future use. The press release illustrates the feature's utility with the example…

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SME Volume Ramping Up

The Small Business Administration has released its annual report on the small business economy. According to the SBA, a new high was reached in 2005 of 25.85 million small businesses in operation. More from Inc.com.

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Online Ad Growth in ’07

The 360 Blog breaks down some upward trends in online marketing and predicts their fate in the coming year. The takeaway: More online spending as others have predicted (see longer term forecast in The Kelsey Group's Global Yellow Pages Forecast);…

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