More on Local Online Video

Bambi Francisco wrote a column today weighing in on the notion of online video ads for local merchants. She recalls the launch, seven years ago, of VYP.com, a site devoted to video ads for plumbers, carpet cleaners and the like.…

Read More

AT&T YP Active Since Merger

AT&T Advertising & Publishing, the new directory organization arising from the combination of AT&T and BellSouth, is beginning to establish a new identity. The company announced this week that it would adopt "the AT&T Real Yellow Pages" as its new…

Read More

Tellme Blends Voice and Visual

Tellme Networks announced today that it will expand its mobile voice platform to allow mobile search application developers to build products that integrate voice and visual search. In essence this brings together the ease of speaking and of seeing results…

Read More

AdStar Reaches Into Free Classifieds

Fresh off its partnership with Nokia, which we wrote about here and in this week's Local Media Journal, AdStar has partnered with classified aggregator Edgeio. Edgeio will use AdStar's software to offer print advertising upsells (on behalf of newspapers) to…

Read More

Newspapers Sharpen Their Sales Axes

Kate Kaye at ClickZ has an interesting story on newspaper publishers and local television stations that are sending their salespeople away to learn more about interactive advertising. As the media world in general moves toward many different advertising platforms (Web,…

Read More

IYPs Embrace User-Generated Content

The newest issue of Local Media Journal, which publishes tomorrow, includes a feature on the trend toward more ratings and reviews in online Yellow Pages. The traditional concern with letting users write reviews is that negative reviews can be at…

Read More

Are IYPs the Next Online Video Frontier?

With growing interest in online video and the lack of available inventory, advertisers are scrambling to find new outlets for their online advertising dollars. According to a recent Advertising Age article: "It's certainly not lack of interest from advertisers, who…

Read More

YPG Scoops Up Aliant

Canada's Yellow Pages Group announced today that it has acquired Aliant ActiMedia, a small directory publisher in the Maritime provinces. YPG held a minority position in the publisher, though the telecom Bell Aliant owned 87 percent of the publishing operation.…

Read More