BIA/Kelsey – Local Media Watch

Category: Shopping, online

  • New Year’s Resolution: Help Advertising Clients Navigate Emerging Data Privacy Policies

    New Year’s Resolution: Help Advertising Clients Navigate Emerging Data Privacy Policies

    With tomorrow’s dawning, California will rumble as the epicenter of yet another seismic event. This time it’ll be shifting tectonic plates in the data and marketing world that’ll spin the dial on the Richter Scale. The California Consumer Protection Act (CCPA) kicks in January 1, 2020 and its aftershocks will reach far beyond California. But…

  • Consumers Outpace SMBs In Adoption of Mobile Shopping

    Consumers Outpace SMBs In Adoption of Mobile Shopping

    When it comes to online shopping, consumers are more likely to turn to their mobile devices than a computer, according to a new study. Demandware Shopping Index (Q1/2016) analyzed the shopping activities of 400 million shoppers worldwide and found that 47% of web shopping traffic in the U.S. was coming from smartphones, surpassing the 45% coming…

  • Pinterest: Buyable Pins and the Evolution of Social Commerce

    Pinterest: Buyable Pins and the Evolution of Social Commerce

    Pinterest has great goals for its new Buyable Pins program, which it believes will make social commerce relevant again, and mobile shopping usable. During a keynote at Cardlinx’s “Data Driven Commerce” event Sept. 22 in Bellevue, WA, Pinterest’s Head of Commerce Business Development Tiffany Black said the two month old program enables mobile and social…

  • Is Amazon Taking the Uber Route for Local Delivery?

    Is Amazon Taking the Uber Route for Local Delivery?

    Amazon.com, the online retail giant, intends to dip its toe into the on-demand market to solve the problem of same-day delivery. The Wall Street Journal reported today that Amazon will use local drivers coordinated through an Uber-like logistics system and mobile app to pick-up and drop-off packages for customers. Perhaps the skies will not be…

  • Local Retail Poised for Digital Expansion

    Local Retail Poised for Digital Expansion

    Retail SMBs are more poised than their counterparts in other verticals to adopt sophisticated digital advertising and marketing. This is clearly shown by BIA/Kelsey’s Local Commerce Monitor ™ (Wave 18) survey of small businesses. Retail SMBs are already highly oriented to digital media, with plans to spend 43 percent of their total ad budget on digital…

  • Facebook Launches Atlas: A People-Based Ad Network

    Facebook today announced the relaunch of Atlas, an ad network that connects online campaigns to offline purchases across multiple devices. Atlas isn’t a new company but instead has been rebuilt since been being acquired from Microsoft last year. This announcement follow’s Facebook’s announcement of an ambitious program to match sales related data from a variety of sources…

  • Wanderful Media Targets SMB Retailers with ‘Find&Save Storefront’

    When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy’s, Kohl’s, Sears). That’s the idea behind Wanderful Media‘s new Find&Save Storefront, an App that allows SMB retailers to promote sales goods, seasonal collections and other items. Several…

  • Wanderful Media Targets SMB Retailers with 'Find&Save Storefront'

    When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy’s, Kohl’s, Sears). That’s the idea behind Wanderful Media‘s new Find&Save Storefront, an App that allows SMB retailers to promote sales goods, seasonal collections and other items. Several…

  • Hispanic Millennials are on the Digital Forefront

    The millennial generation is forging a distinctive path to maturity. Millennials are the largest generation by population, and will command $200 billion in purchasing power by 2017, a large portion of which will be performed digitally. Now ranging in age from 18 to 34, Millennials are the first digitally native age group. They are also…

  • Hispanics Consumers are Mobile, Social and Loyal Local Shoppers

    In the U.S., Hispanic consumers usage of smartphones, tablets, social networking and other forms of digital channels make this group one of today’s most engaged populations in the local shopping space. On yesterday’s “Hispanic Consumers Buy into Digital for Local Shopping” webinar, I joined BIA/Kelsey’s chief economist, Dr. Mark Fratrik, and our head of business…

  • IAB Leadership Meeting: WalMart Global eCommerce CEO Neil Ashe

    WalMart Global eCommerce CEO Neil Ashe told 1000+ digital marketing pros at the IAB’s Annual Leadership Meeting in Palm Desert that their responsibility is to fully integrate their efforts throughout the organization. Ashe, who formerly ran CBS Interactive, said top company execs have got to get away from the notion that the CIO is the…

  • Mobile Shopping Gives Black Friday and Cyber Monday a New Face

    Shopping through mobile devices such as smartphones and tablets is re-shaping how purchases are made during one of the biggest consumer spending weekends of the year. According to the National Retail Federation, more than 141 million Americans shopped over the holiday weekend and they spent $407 on average. This results in revenues of approximately $57.4 billion.…

  • Find&Save iPhone App: Just in Time For Shopping Blitz

    For the last month or so, I’ve been playing with the developer build of Wanderful Media’s Find & Save iPhone app. Today the app launched, just in time for the barrage of shopping holidays that the online and retail worlds continue to seemingly invent (Home Appliance Tuesday!). In seriousness, the app addresses a unique use…

  • BIA/Kelsey and Ipsos Releasing New Consumer Commerce Monitor survey

    According to BIA/Kelsey’s new Consumer Commerce Monitor™ (CCM) survey, 94 percent of the consumers surveyed have gone online for local shopping purposes and 59.5 percent have actually completed a local purchase of merchandise or services online, within the last six months. Brick-and-mortar stores needn’t despair, though, since at the same time, two-thirds of total local purchases (65.9…

  • JD Power Auto Roundtable: Digital Auto Ecosystem Shifts

    With the majority of U.S. auto buyers now using online and mobile in their research, the auto sites are clarifying their individual roles in the auto ecosystem – and making adjustments where necessary. This week, a panel of car site leaders at the JD Power Auto Roundtable in Las Vegas – including Cars.com, Edmunds.com, Kelley…

  • Closed Loop Mobile Local Shopping: A Conversation With Retailigence

    As part of our ongoing video series, see our on-stage interview with Retailigence below. The company continues to innovate at the intersection of “big data” and Mobile/local. It’s building the largest database of sku-level product information out there. This of course comes in handy as mobile shopping and search continue to ramp up. User buying…

  • Wanderful Taps Goodzer Product Data for Find&Save

    Wanderful Media will use Goodzer‘s local retail inventory data to support its recently relaunched Find&Save localized shopping platform. Goodzer’s data includes more than 2.5 billion inventory items from more than 500,000 U.S. retail stores. The newspaper consortium-owned Wanderful Media recently rolled out a retooled version of Find&Save. Wanderful hopes the retooled platform will reinforce ties…

  • AnyPerk Expands Concept of Employer Driven Discount Clubs

    We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept’s been widely extended with the addition of email and the ability to more effectively target employees based on different criteria. NextJump, for…

  • Retailigence: Store Inventory Aids Mobile Search, Spurs Sales

    Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept “local” concepts that always make so much sense but have been tough to build around. Intuit and eBay have both purchased inventory services (StepUp and Milo) and have integrated their capabilities into their other local services.…

  • Retail’s New Mobile-Based Pretzel: Forget Pyramids and Funnels

    Throw out the pyramid and the funnel. The pretzel is the new paradigm for mobile-driven retail, according to panelists at the OMMA Mobile M Commerce event Oct. 22 in Los Angeles. The age-old pyramid and funnel concepts have been driven by initial awareness, browsing and then transactions. But such linear thinking doesn’t make as much…