Localeze biz dev head Gib Olander has a good piece in MediaPost in which he argues the need to refine local search marketing campaigns based on changing search behavior. In other words, the way people search and the terms they…
At a pair of TKG-run sessions at SES San Jose, the value of good local data was a pervasive theme. This relates to the ongoing online-offline challenge in local media and search. The problem basically comes down to the inability…
Local product search provider Krillion today added 96 product categories to its "Localization Engine." The new categories join Krillion's current sweet spot of home appliances and consumer electronics, and include computers, office equipment, car audio & electronics, and tools &…
Local retailers are increasingly going beyond store locators to drive sales. The extensions to store locators include brand locators, coupons, menus, trip planners, and even guides to where Wi-Fi, nonsmoking and RV parking can be found. A leading vendor in…
The balance between merchants and brands is being shifted by the increasingly common use of enhanced “product locators,” which adds store locations, maps -- and frequently promotions such as coupons -- to the mix, says Lauren Freedman, president of The…
Last week at SES New York, I had the chance to catch up with Alex Muller, CEO of new mobile shopping search product Slifter. The mobile application allows users to search for products that can be found in local stores,…
I’ve spent quite a bit of time over the Easter holiday talking with friends and family about the economy and how they are dealing with the budget crunch we are all experiencing. One of the common threads of all these…
Last week, Krillion took an evolutionary step by feeding its local product listings into TheFind.com. -- essentially becoming a data provider, in addition to a local product search destination. After talking with Krillion CEO Joel Toledano last week, it became…
I just got off the phone with Pasadena, California-based Interpolls. The company has a number of rich media ad products and national brand ad clients, including HP, Scion and T-Mobile (full list here). The company's newest ad format is a…
Interactive Local Media: 07 is ready to roll Nov. 28-30 in L.A. That’s next Wednesday through Friday! The show, which is being produced in partnership with SES Local, has attendees from all over the world. One exec told me he…
I received an e-mail early this morning from Judy's Book COO Chris DeVore saying that the company will wrap up operations. This comes as a surprise, because it was in the middle of a model transition from review-centric local social…
I received an e-mail early this morning from Judy's Book COO Chris DeVore saying that the company will wrap up operations. This comes as a surprise, because it was in the middle of a model transition from review-centric local social…
Shopping search site Krillion announced today that it will launch a new feature that includes inventory data for its top retailers. The feature, known as StockCheck, will launch initially in its flat screen television category. Based on the same logic…
IAC-owned comparison shopping engine Pronto announced today that it will add new features that let users personalize and share information on products. This is also part of a general re-branding that positions social media as a key feature and point…
ShopLocal announced today that it will integrate social tools that allow users to establish an identity and share info and commentary on products. This is an interesting step for ShopLocal, which has already been known for some clever marketing tactics,…
Grayboxx, which ranks local businesses based on the number of mentions they receive on online consumer services, has finally launched, almost a year after I first wrote about it. The service, which assumes that people generally only mention services they…
Grayboxx, which ranks local businesses based on the number of mentions they receive on online consumer services, has finally launched, almost a year after I first wrote about it. The service, which assumes that people generally only mention services they…
Using the Web to drive customers to restaurants via online ads, 2-for-1 coupons, certificates, menus and/or reservations is a big idea that hasn’t totally arrived but is getting closer. There has definitely been some progress in the space. For instance,…
We know well that online search has considerable effect on local offline purchasing behavior. Likewise, it's clear that the majority of retail purchases happen offline, while a growing percentage of research is occuring online. Now, iProspect has released interesting figures…
Summary LicketyShip will announce a partnership with the Los Angeles Times-owned Recycler.com today to provide a same-day local delivery option for classified customers. This sounds ominously like bubble era companies that went bust, for example, Kozmo.com, which burned through more than…
