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New Newspaper Consortium Rolls Out Shopping Platform; Acquires Travidia

  • November 17, 2011
  • Peter Krasilovsky

A big chunk of the newspaper industry has banded together to adopt Find n Save, a shopping platform featuring a single place to review deals, product inventory, weekly specials, “cents off” grocery deals and local ads. Participating newspaper companies include…

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David Carr’s Must-Read NYT Profile on ILM West Keynoter John Paton

  • November 14, 2011
  • Peter Krasilovsky

For newspapers, the 1/3 circulation/1/3 display/1/3 classifieds revenue model of the print days hasn’t made the transition to online, and there doesn’t seem to be enough time to right the ocean liner. But as a local media channel, newspapers have…

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‘Digital First’: A New Model for Newspapers

  • September 8, 2011
  • Peter Krasilovsky

Sometimes, you reach a point where you think all the newspapers should just combine their audiences and online advertising efforts and be smart, big, technologically savvy and competitive with everyone else. Like the combined effort on Cars.com, for instance. That’s…

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Review: ‘The Story So Far — What We Know About the Business of Digital Journalism’

  • May 10, 2011
  • Peter Krasilovsky

Whenever one writes about the future of newspapers and other news organizations, a voice in the back of his or her head says: “They’ve tried that already and it didn’t work.” Fifteen years into the digital revolution, that’s the dilemma…

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Buffalo.com Redo Aims Young, Adds ShopBuffalo

  • April 18, 2011
  • Peter Krasilovsky

When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a…

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San Diego Union-Tribune Buys DiscoverSD.com; Will Merge Deals Database

  • April 7, 2011
  • Peter Krasilovsky

The San Diego Union-Tribune is buying DiscoverSD. com, a lifestyle website founded in 2006. The acquisition, in the works for six months, was made with an eye toward expanding the UT’s fast growing Daily Deal business arm, which is expected…

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Newspapers Going Private-Label Route for Deals

  • March 29, 2011
  • Peter Krasilovsky

McClatchy Newspapers surprised everyone last July when it opted to let the fox into the chicken coop by signing up with Groupon for local deals. At the time, McClatchy Interactive head Chris Hendricks saw it as a net plus for…

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Centro, Morris Team to Extend Geo Beyond Local Sites

  • March 15, 2011
  • Peter Krasilovsky

In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo- and vertical- based ads across a broad spectrum of local and…

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Village Voice Media Adds Deals, Mobile: 1.8M E-Mail Addresses in 2011?

  • January 19, 2011
  • Peter Krasilovsky

Alt weeklies have certainly taken a hit from city guides (and especially from classified sites such has Craigslist). There has been a great deal of consolidation in the space. Yet the biggest consolidator, Phoenix-based Village Voice Media, with 14 local…

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Deals: No. 1 Growth Area for San Diego Union-Tribune

  • December 30, 2010
  • Peter Krasilovsky

Deal-a-day group buying is a certain hit. But how important is it in the scheme of things for local media companies? For The San Diego Union-Tribune, deals represented “the number one new revenue growth,” in 2010, according to Mike Hodges,…

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New Era for Local Shopping Portals; Travidia’s ‘FindnSave’ Launches

  • December 28, 2010
  • Peter Krasilovsky

Shopping portals have moved beyond “federated search,” and now combine the best of daily deals, coupons, weekly ads and other promotional information in ways that are more efficient -- and drive more shopping. At the national level, Gannett's ShopLocal.com has…

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Is Online Inventory Really Here (and Monetizable)? PaperG Teams With Wishpond

  • December 28, 2010
  • Peter Krasilovsky

The ability to track retail inventory has been on the retail wish list for years. Retailers advertise goods, and then disappoint customers when they don’t have them in stock. Or they have loads of stock in the store, and don’t…

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National Advertisers Seeking ‘Hyper-Relevancy’ From Local

  • November 15, 2010
  • Peter Krasilovsky

One of the big hopes for local this year is ... national. As local targeting tools get more granular, there has been an upsurge in national/local advertisers, especially as they focus on touching consumers on the local purchase level. Gannett…

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Matchbin Launches Tablet Newsstand for Local Publishers

  • November 12, 2010
  • Peter Krasilovsky

(Image is of Zinio Newsstand for iPad, but you get the idea ... ) The release of the Samsung Galaxy Tab will give the iPad some competition. It reminds us that the rise of tablets has been positioned as a…

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Washington Post Goes With Deadline Deals for ‘Capitol Dish’

  • November 2, 2010
  • Peter Krasilovsky

The competition among white-label “deal a day” providers is increasingly intense. At the same time, local media companies are beginning to verticalize their deal a days to differentiate themselves. Case in point is The Washington Post, which has rolled out…

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‘MetroMix Deals’ Launches; Mixes Deals, Offers With City Guide Content

  • October 15, 2010
  • Peter Krasilovsky

The future of city guides has been morphing beyond events and features. This was driven home today by the launch of Metromix Deals, a JV between Metromix, the 50+ site city guide chain co-owned by Gannett and Tribune, and Local…

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Las Vegas Sun Sees YP-Like Sales Via Personalized ‘Home News’

  • September 24, 2010
  • Peter Krasilovsky

The Las Vegas Sun is focusing on hyperlocal “Home News” neighborhood information that positions it for Yellow Pages-like sales, according to Sun President Brian Greenspun, who was speaking at a recent conference at the University of Las Vegas Nevada. Greenspun,…

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Gannett’s ‘Deal Chicken’ Goes It Alone in Arizona

  • September 8, 2010
  • Peter Krasilovsky

The deal-a-day model thrives on the power of its e-mail list, sales channels, promotion, clever copywriting and vendor selection. Newspapers and TV stations should be especially well positioned to leverage these strengths, right? Many, in fact, are diving in to…

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Gannett in Big Push for Online High School Sports

  • August 19, 2010
  • Peter Krasilovsky

High school sports have been the centerpiece of many hyperlocal efforts. They bring to the table highly passionate fans, families and players in the hard-to-reach 12- to 17-year-old demo. But the economics of school-by-school efforts don’t always work, whether for…

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AOL’s Patch Gives a Progress Report; The Implications for Hyperlocal

  • August 17, 2010
  • Peter Krasilovsky

AOL’s Patch gave a progress report today on its $50 million hyperlocal initiative. The site said it now has 100 hyperlocal sites, and will launch 400 more over the next six months. It also said it plans to hire at…

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