BIA/Kelsey – Local Media Watch

Category: Newspapers

  • The Sales Transformation Playbook

      The case for local traditional media companies to transform their sales organizations is pretty clear. For years, BIA/Kelsey has been tracking the secular shift from traditional to digital spend through both its Local Media Forecast and Local Commerce Monitor™. The path to genuine transformation is more challenging, fraught with cultural roadblocks, resource constraints and…

  • Traditional Media Isn’t Dead Yet, Despite Increased Competition from Digital Media

    SMBs reported using an average of 7.6 different media to advertise or promote their businesses, according to BIA/Kelsey’s Local Commerce Monitor, Wave 17™, down from 8.4 in Wave 16. 30% of the SMBs surveyed reported using broadcast and 57% use directories and 65% use print/outdoor media to promote their business. Of the different media used…

  • UK Newspaper Advertisers Show Digital Growth Potential

    A new Local Commerce Monitor™ (LCM) UK Spotlight report examines UK SMBs that self-identify as newspaper advertisers in the UK reveals a huge opportunity for growth and adoption of digital and non-traditional media channels. UK newspaper SMBs are adopting newer media types at a slower rate compared to their non-newspaper counterparts. The new Spotlight report…

  • SMBs Who Utilize Newspaper Advertising: Not as Traditional As You Would Expect

      Even newspaper advertisers, long seen as favoring traditional media, are increasingly shifting their ad spend to digital. More and more these SMBs are exploring the advertising opportunities digital media has to offer and with that spending is shifting in the digital direction. BIA/Kelsey dives into the changes happening with newspaper SMBs in its newest…

  • SF Chronicle’s Cooper: ‘The Fight’ to Save/Remake Journalism

    The politics of keeping newspaper sites relevant in the social era are intense on all sides. San Francisco Chronicle Managing Editor Audrey Cooper is in the thick of it. Cooper, who has been at The Chronicle for six years, has been in the news recently over a “Food Fight.” Specifically, how is a foodie-town like…

  • Digital Agency Summit: The BIA/Kelsey Outlook

    Traditional media companies are scrambling to build “digital agencies” — essentially in house groups that build all digital packages for SMBs, franchisees and national advertisers. The area is so hot that a two-day conference at a Chicago airport hotel last week focused on nothing but defining what is a digital agency, how to build one…

  • Digital Agency Summit: Building a Digital Agency

      Building a digital agency involves a lot of heavy lifting — making the right hires, structuring the right organization, building the capabilities to fulfill programs and measure their success. This morning at the Digital Agency Summit in Chicago, seasoned agency vets broke down the details on how to build a digital agency. BIA/Kelsey is…

  • The Newspaper Consortium, Emphasizing ‘Scale,’ Re-Ups for Five Years

    The seven year old Newspaper Consortium with Yahoo is getting a new lease on life as “The Local Media Consortium,” and is re-signing members to a new five year group deal that will seek out digital opportunities with Yahoo and additional technology and content players as they arise. Under terms of the new deal, members may…

  • Newspaper Was the Second Highest Grossing Advertising Medium in 2012

    Despite the well documented declines in newspaper circulation, advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail, according to BIA/Kelsey’s Media Ad View Plus. In a previous blog post, I mentioned that newspaper was the medium of choice for real estate…

  • Newspaper is Still the Medium of Choice for Real Estate Advertising, but Online is Growing Rapidly

    In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report. 2012 Real Estate Ad Spending by Media So nearly 28% of real estate ad spending goes to…

  • Recommended Reading: The LMA’s ‘Innovation Mission 2013’

    Sometimes there is no substitute for dropping in on industry leaders to exchange ideas and specifically, to find out how their efforts relate to yours. That’s what our friends at The Local Media Association have been doing the last few years with their “Innovation Mission,” a tour of top companies and industry leaders that really…

  • Newspaper Consortium Set to Relaunch Find & Save

    The newspaper consortium-owned Wanderful Media is rolling out a retooled version of Find & Save, a shopping info site that it hopes will reinforce ties between the newspapers and the national retailers and brands that have traditionally driven their (estimated) $4 billion circular/insert business. The new version is a localized shopping platform that boasts standard…

  • Newspapers’ ‘Wanderful Media’ Rethinks Digital Circulars

    The consortium of 12 major newspaper companies that last year purchased Travidia, a digital circular vendor, has relaunched as Wanderful Media. The consortium, previously known as ShopCo., has committed $22 Million to the venture. It has also introduced a new tablet version of FindnSave.com, a site that launched last year under the old Travidia regime.…

  • Dallas Morning News, Slingshot (and Mike Orren) Team for Local/Social Service

    Newspapers have local brand credibility and content; agencies have media expertise; and neither of them do especially well selling SMBs on today’s social-infused media options. That’s the challenge being addressed by Speakeasy, a new local social service being owned in partnership by Belo’s Dallas Morning News and Slingshot, a Dallas-based interactive agency that will provide…

  • 2nd Street/Washington Post: Social Media Remains Key Deals Driver

    Are deals still being driven by shares, posts, likes and other social media features in an era of Groupon and LivingSocial Super Bowl ads? Yes, definitely, according to Second Street Media, which held a webinar with The Washington Post last week to discuss social media and deals strategies. Referrals, “like-gating” and brand building via social…

  • Discussion With New FindnSave CEO Ben Smith

    Last November, major players in the newspaper industry bought Travidia as the cornerstone of a new shopping strategy. Travidia had been mostly known for its print to digital circular business, but it had recently repositioned itself with FindnSave, a new shopping platform that included digital circulars, along with inventory search via eBay’s Milo.com, and slots…

  • Google Offers’ Nitin Mangtani Set to Keynote at ILM East

    Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers, which is playing a major role in Google’s vital local strategy, along with Google Places,…

  • European Deals Market ‘Catching Up,’ Says Nimble’s Prashant Nedungadi

    Until recently, the European deal market was basically a year behind the U.S. But NimbleCommerce CEO Prashant Nedungadi argues that “they are beginning to catch up.” Nedungadi says they’ve graduated to more advanced platforms, and are more committed to driving revenues. Some European newspaper publishers, for instance, are outpacing local Groupon and LivingSocial results. European…

  • Via iPad App, the Reintroduction of U-T San Diego (The San Diego Union-Tribune)

    For newspaper publishers and newspaper readers, iPad apps tend to be nice to have but not especially important. Given the choice of rich newspaper apps like The New York Times and The Wall Street Journal, I actually opt for the browser versions over the apps: I can see a lot more at once, they’re updated…

  • ILM West: Local Media Reinvention 101

    Two compelling speakers made the case this afternoon at ILM West that newspaper companies can successfully transform into digital media businesses. One problem is that most newspaper companies are not willing to make the tough decisions necessary for this transition. Making the case were two respected newspaper change agents, John Paton, CEO of Digital First,…