The case for local traditional media companies to transform their sales organizations is pretty clear. For years, BIA/Kelsey has been tracking the secular shift from traditional to digital spend through both its Local Media Forecast and Local Commerce Monitor™.…
SMBs reported using an average of 7.6 different media to advertise or promote their businesses, according to BIA/Kelsey's Local Commerce Monitor, Wave 17™, down from 8.4 in Wave 16. 30% of the SMBs surveyed reported using broadcast and 57% use…
A new Local Commerce Monitor™ (LCM) UK Spotlight report examines UK SMBs that self-identify as newspaper advertisers in the UK reveals a huge opportunity for growth and adoption of digital and non-traditional media channels. UK newspaper SMBs are adopting newer…
Even newspaper advertisers, long seen as favoring traditional media, are increasingly shifting their ad spend to digital. More and more these SMBs are exploring the advertising opportunities digital media has to offer and with that spending is shifting in…
The politics of keeping newspaper sites relevant in the social era are intense on all sides. San Francisco Chronicle Managing Editor Audrey Cooper is in the thick of it. Cooper, who has been at The Chronicle for six years, has…
Traditional media companies are scrambling to build "digital agencies" -- essentially in house groups that build all digital packages for SMBs, franchisees and national advertisers. The area is so hot that a two-day conference at a Chicago airport hotel last…
Building a digital agency involves a lot of heavy lifting -- making the right hires, structuring the right organization, building the capabilities to fulfill programs and measure their success. This morning at the Digital Agency Summit in Chicago, seasoned…
The seven year old Newspaper Consortium with Yahoo is getting a new lease on life as "The Local Media Consortium," and is re-signing members to a new five year group deal that will seek out digital opportunities with Yahoo and additional…
Despite the well documented declines in newspaper circulation, advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail, according to BIA/Kelsey's Media Ad View Plus. In a…
In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report. 2012 Real…
Sometimes there is no substitute for dropping in on industry leaders to exchange ideas and specifically, to find out how their efforts relate to yours. That's what our friends at The Local Media Association have been doing the last few…
The newspaper consortium-owned Wanderful Media is rolling out a retooled version of Find & Save, a shopping info site that it hopes will reinforce ties between the newspapers and the national retailers and brands that have traditionally driven their (estimated)…
The consortium of 12 major newspaper companies that last year purchased Travidia, a digital circular vendor, has relaunched as Wanderful Media. The consortium, previously known as ShopCo., has committed $22 Million to the venture. It has also introduced a new…
Newspapers have local brand credibility and content; agencies have media expertise; and neither of them do especially well selling SMBs on today's social-infused media options. That's the challenge being addressed by Speakeasy, a new local social service being owned in…
Are deals still being driven by shares, posts, likes and other social media features in an era of Groupon and LivingSocial Super Bowl ads? Yes, definitely, according to Second Street Media, which held a webinar with The Washington Post last…
Last November, major players in the newspaper industry bought Travidia as the cornerstone of a new shopping strategy. Travidia had been mostly known for its print to digital circular business, but it had recently repositioned itself with FindnSave, a new…
Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers,…
Until recently, the European deal market was basically a year behind the U.S. But NimbleCommerce CEO Prashant Nedungadi argues that “they are beginning to catch up.” Nedungadi says they’ve graduated to more advanced platforms, and are more committed to driving…
For newspaper publishers and newspaper readers, iPad apps tend to be nice to have but not especially important. Given the choice of rich newspaper apps like The New York Times and The Wall Street Journal, I actually opt for the…
Two compelling speakers made the case this afternoon at ILM West that newspaper companies can successfully transform into digital media businesses. One problem is that most newspaper companies are not willing to make the tough decisions necessary for this transition.…