Home » Archive

Articles in the Newspapers Category

Analyst Roundtables, Newspapers, Online/Interactive, Verticals »

[18 Mar 2014 | No Comment | ]

Classified Ventures has put cars.com on the block, with a wide array of potential suitors getting ready to pony up big bucks for the No. 2 auto vertical property. And Yahoo is upping its game in search through its content deal with Yelp.
BIA/Kelsey senior analysts Peter Krasilovsky and Abid Chaudhry batted around these two hot …

Newspapers, Online/Interactive, Sales Best Practices »

[26 Feb 2014 | No Comment | ]

 
The case for local traditional media companies to transform their sales organizations is pretty clear. For years, BIA/Kelsey has been tracking the secular shift from traditional to digital spend through both its Local Media Forecast and Local Commerce Monitor™. The path to genuine transformation is more challenging, fraught with cultural roadblocks, resource constraints and execution …

Cable, Newspapers, Radio, SMBs, Traditional Media »

[10 Jan 2014 | 4 Comments | ]

SMBs reported using an average of 7.6 different media to advertise or promote their businesses, according to BIA/Kelsey’s Local Commerce Monitor, Wave 17™, down from 8.4 in Wave 16. 30% of the SMBs surveyed reported using broadcast and 57% use directories and 65% use print/outdoor media to promote their business.
Of the different media used for …

Conferences, Leading in Local: Interactive Local Media, Newspapers, Online/Interactive, Traditional Media »

[11 Dec 2013 | No Comment | ]

 

Audrey Cooper is still new to her role as Managing Editor of SF Chronicle/SF Gate, but she’s already bubbling with ideas and an enthusiastic vision for bridging content and advertising in a digital-first environment. In a fireside chat at Leading In Local: Interactive Local Media, she ran through a multitude of new products, platforms and …

Newspapers, SMBs, Traditional Media »

[26 Nov 2013 | No Comment | ]

A new Local Commerce Monitor™ (LCM) UK Spotlight report examines UK SMBs that self-identify as newspaper advertisers in the UK reveals a huge opportunity for growth and adoption of digital and non-traditional media channels. UK newspaper SMBs are adopting newer media types at a slower rate compared to their non-newspaper counterparts.
The new Spotlight report uses …

Newspapers, Online/Interactive, SMBs, Traditional Media »

[26 Nov 2013 | No Comment | ]

 
Even newspaper advertisers, long seen as favoring traditional media, are increasingly shifting their ad spend to digital. More and more these SMBs are exploring the advertising opportunities digital media has to offer and with that spending is shifting in the digital direction.
BIA/Kelsey dives into the changes happening with newspaper SMBs in its newest “Spotlight” report …

Conferences, Newspapers »

[15 Nov 2013 | One Comment | ]

The politics of keeping newspaper sites relevant in the social era are intense on all sides. San Francisco Chronicle Managing Editor Audrey Cooper is in the thick of it. Cooper, who has been at The Chronicle for six years, has been in the news recently over a “Food Fight.” Specifically, how is a foodie-town like …

Newspapers, Online/Interactive »

[10 Nov 2013 | No Comment | ]

Traditional media companies are scrambling to build “digital agencies” — essentially in house groups that build all digital packages for SMBs, franchisees and national advertisers. The area is so hot that a two-day conference at a Chicago airport hotel last week focused on nothing but defining what is a digital agency, how to build one …

Newspapers, Online/Interactive »

[6 Nov 2013 | 2 Comments | ]

 
Building a digital agency involves a lot of heavy lifting — making the right hires, structuring the right organization, building the capabilities to fulfill programs and measure their success. This morning at the Digital Agency Summit in Chicago, seasoned agency vets broke down the details on how to build a digital agency. BIA/Kelsey is partnering …

Newspapers, Online/Interactive »

[1 Oct 2013 | No Comment | ]

The seven year old Newspaper Consortium with Yahoo is getting a new lease on life as “The Local Media Consortium,” and is re-signing members to a new five year group deal that will seek out digital opportunities with Yahoo and additional technology and content players as they arise.
Under terms of the new deal, members may opt …

Forecasts, Newspapers, Online/Interactive, Traditional Media, Verticals »

[21 Aug 2013 | No Comment | ]

Despite the well documented declines in newspaper circulation, advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail, according to BIA/Kelsey’s Media Ad View Plus.
In a previous blog post, I mentioned that newspaper was the medium of choice for real estate advertising …

Forecasts, Mobile, Newspapers, Online/Interactive, Traditional Media, Verticals »

[15 Aug 2013 | 9 Comments | ]

In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report.
2012 Real Estate Ad Spending by Media

So nearly 28% of real estate ad spending goes to newspaper and …

Newspapers, Online/Interactive »

[19 Jul 2013 | No Comment | ]

Sometimes there is no substitute for dropping in on industry leaders to exchange ideas and specifically, to find out how their efforts relate to yours.
That’s what our friends at The Local Media Association have been doing the last few years with their “Innovation Mission,” a tour of top companies and industry leaders that really impact …

Coupons/Deals, Mobile, Newspapers, Online/Interactive, SMBs »

[16 Jul 2013 | One Comment | ]

Traditional media’s rush into digital marketing services as an incremental revenue source is in full swing, with Hearst LocalEdge, GateHouse Media’s Propel, Digital First’s AdTaxi and GannettLocal among those taking aggressive stakes in the opportunity. Now smaller publishers are seeking to capture the tailwind with consultative sales approaches of their own.
But the challenges are diffuse: …

Coupons/Deals, Newspapers, Shopping, offline »

[12 Apr 2013 | No Comment | ]

The newspaper consortium-owned Wanderful Media is rolling out a retooled version of Find & Save, a shopping info site that it hopes will reinforce ties between the newspapers and the national retailers and brands that have traditionally driven their (estimated) $4 billion circular/insert business.
The new version is a localized shopping platform that boasts standard features …

Mobile, Newspapers »

[25 Sep 2012 | No Comment | ]

The consortium of 12 major newspaper companies that last year purchased Travidia, a digital circular vendor, has relaunched as Wanderful Media. The consortium, previously known as ShopCo., has committed $22 Million to the venture. It has also introduced a new tablet version of FindnSave.com, a site that launched last year under the old Travidia …

Hyper-Local, Newspapers, SMBs »

[10 Sep 2012 | No Comment | ]

Newspapers have local brand credibility and content; agencies have media expertise; and neither of them do especially well selling SMBs on today’s social-infused media options.
That’s the challenge being addressed by Speakeasy, a new local social service being owned in partnership by Belo’s Dallas Morning News and Slingshot, a Dallas-based interactive agency that …

Mobile, Newspapers, Television, Local, Traditional Media, Video »

[29 Jun 2012 | One Comment | ]

For traditional media companies with legacy businesses to harvest, mobile platforms offer a critical opportunity to forward-shift toward tangible growth. At MLM SF, digital media executives and vendor partners shared a variety of actionable mobile successes that indicate that, at long last, mobile’s time has arrived.
Media can deploy effective mobile solutions to clients big and …

Facebook, Newspapers, Social »

[21 May 2012 | 3 Comments | ]

Are deals still being driven by shares, posts, likes and other social media features in an era of Groupon and LivingSocial Super Bowl ads? Yes, definitely, according to Second Street Media, which held a webinar with The Washington Post last week to discuss social media and deals strategies.
Referrals, “like-gating” and brand building via social …

Newspapers »

[30 Apr 2012 | No Comment | ]

Last November, major players in the newspaper industry bought Travidia as the cornerstone of a new shopping strategy. Travidia had been mostly known for its print to digital circular business, but it had recently repositioned itself with FindnSave, a new shopping platform that included digital circulars, along with inventory search via eBay’s Milo.com, and slots …