Analyst Workshop: Local Ad Revenues Reach $146 Billion

Analyst Workshop: Local Ad Revenues Reach $146 Billion

This is the latest in BIA/Kelsey's Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover.  _______ Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020.…

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LCR Bytes: Dallas Does Online Advertising

LCR Bytes: Dallas Does Online Advertising

When it comes to online advertising, Google is on top... at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition Report on the Dallas-Ft. Worth television market. According to BIA/Kelsey,…

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The Sales Transformation Playbook

  The case for local traditional media companies to transform their sales organizations is pretty clear. For years, BIA/Kelsey has been tracking the secular shift from traditional to digital spend through both its Local Media Forecast and Local Commerce Monitor™.…

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