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Articles in the Ad Sales, National Category

Ad Sales, Ad Sales, National, Conferences, Online/Interactive »

[19 Feb 2015 | No Comment | ]

At BIA/Kelsey’s National Brands, Local Marketing conference March 25-27 in Dallas, we’ll be hearing a lot of discussion around where spending is going for national marketers. Based on a survey just released by Duke University’s Prof. Christine Moorman the news is really good!
Overall, CMOs are showing their most positive outlook about the overall U.S. economy in …

Ad Sales, Ad Sales, National, Product Introductions, Sales Best Practices »

[3 Jun 2014 | 3 Comments | ]

The media sector has been caught up in a cycle of introducing numerous products each year or into each sales cycle to either give sales something new to bring to customers or to take advantage of an opportunity within their market area. A 2003 UCLA study reveals that “25% of a corporation’s revenues come from …

Ad Sales, Ad Sales, National, Brand Marketing, Conferences, Leading in Local: The National Impact, Mobile, Online/Interactive »

[6 May 2014 | 3 Comments | ]

In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their spending in these local markets to target consumers in specific geographic areas. While they still spend on nationwide networks (e.g., NBC, ESPN), they are increasing their spending with local media companies such as …

Ad Sales, National, Leading in Local: The National Impact, Online/Interactive, SEM »

[25 Mar 2014 | 2 Comments | ]

National brands, franchises and multi-location outlets often lose business by only providing standard name/address/phone number information, instead of focusing more on discovery search, says Local Market Launch CMO Gideon Rubin. “Name, address, phone information only represents 15 percent of searches. If you know ‘Subway,’ you can look it up,” he says.
But …

Ad Sales, National, Brand Marketing, Conferences, Leading in Local: The National Impact, Mobile, Online/Interactive »

[25 Mar 2014 | No Comment | ]

Consumers today want to feel like they are recognized and known personally by the stores they shop at and by the brands they buy. For national brands, targeting consumers and reaching that personal level can be a challenge. Many brands, however, are beginning to see mobile advertising as an effective avenue to directly reach those …

Ad Sales, National, Cable, Leading in Local: The National Impact, Mergers & Acquisitions, Online/Interactive, Television, Local, Traditional Media »

[13 Feb 2014 | One Comment | ]

Yesterday’s announcement of Comcast/NBCU buying Time Warner Cable was a monumental announcement as it consolidates more of the cable portion of the Multiple Video Programming Delivery services (MVPDs) that includes mostly cable and satellite delivery services. Instead of Charter moving up the list of cable MSOs, Comcast will now be clearly number one if the …

Ad Sales, Ad Sales, National, BIA/Kelsey NEXT, Conferences, Sales Best Practices, Social »

[12 Dec 2013 | No Comment | ]

“Identifying, sharing and building relationships have become the key tools of modern social selling,” was the key message delivered by Koka Sexton, Sr. Social Marketing Manager from LinkedIn. As more buyers and sellers are connecting and researching prospects and companies, LinkedIn has become a vital hub.
The keys to any sales person being effective using LinkedIn …

Ad Sales, National, BIA/Kelsey NEXT, Conferences, Mobile, Online/Interactive, Shopping, offline, Shopping, online, Smartphones »

[12 Dec 2013 | One Comment | ]

While The Weather Company VP Denise Chudy and Wanderful Media CEO Ben Smith work in different verticals (weather and retail), they shared a common mobile message at BIA/Kelsey’s Leading in Local conference: that the experiences are inherently local, with users expecting that local experience to also serve up personalization and hyper-relevance. To deliver on this …

Ad Sales, National, Advertising Networks, BIA/Kelsey NEXT, Conferences, lead generation, Local Marketing, Online/Interactive, Sales Best Practices, Television, Local, Traditional Media »

[12 Dec 2013 | No Comment | ]

Day 2 of Leading in Local: Interactive Local Media conference opened with BIA/Kelsey’s VP and Chief Economist, Mark Fratrik, who shared some exciting pieces of information from BIA/Kelsey’s Media Ad view. Media Ad View is BIA/Kelsey’s research product that offers a market by market view of the local media pie.
Fratrik stated, “Local media advertising revenues …

Ad Sales, Ad Sales, National, Online/Interactive, Video »

[22 May 2013 | No Comment | ]

This is “Internet Week” in New York City as MediaPost hosts a series of conferences on the heels of the the second annual Digital Content Newsfronts. This is the Internet industry’s answer to broadcast and cable television’s “Upfronts” where the major networks hype the new shows and build advertiser and agency interest in committing to making …

Ad Sales, National, Brand Marketing, Conferences, Leading in Local: The National Impact, Online/Interactive »

[18 Mar 2013 | No Comment | ]

Today at BIA/Kelsey’s Leading in Local conference, Hill Holiday EVP and Chief Media Officer Cindy Stockwell gave a street-level view of the opportunities and challenges confronting brands as they seek to localize their advertising/marketing. While there are voluminous channel and platform choices, Stockwell stressed three universal precepts: “add value to consumers in whatever channel they …

Ad Sales, Ad Sales, National, Cable, Hyper-Local, Online/Interactive »

[22 Feb 2013 | No Comment | ]

In BIA/Kelsey’s Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo’s Marketing Director, Susan Tormollen, along with Jed Williams, BIA/Kelsey Senior Analyst, analyzed key findings from a new …

Ad Sales, Ad Sales, National, Advertising Networks, Brand Marketing, Contextual Advertising, Hyper-Local, ILM West, Location Targeting, Mobile, Online/Interactive »

[8 Dec 2012 | No Comment | ]

Verve Mobile’s CEO Tom MacIsaac is bullish on local publishers’ ability to drive this revenue growth by selling local audiences not just to local advertisers but also to national brands seeking access to local audiences in a trusted context, through partners like Verve.
The secret sauce is Verve’s ability to deliver quality location-based audiences into a …

Ad Sales, National, ILM East, Online/Interactive »

[27 Mar 2012 | No Comment | ]

The biggest boom in local is actually national. With geotargeting options, better metrics and better creative national brands and agencies are increasingly going the local route. GroupM research shows that 83 percent of brand advertisers expect their local online spending to be more than their overall projected online growth (25 percent) over the next three …

Ad Sales, National, ILM East, Online/Interactive »

[27 Mar 2012 | No Comment | ]

Eight billion dollars. That’s the total estimate of political advertising spend this year given by Andy Slater, vice president of digital agency sales at Katz 360, during our morning session of day 2 at ILM East. Of $8 billion, Slater predicts that online ad spend will be between 3 percent and 5 percent. Slater has …

Ad Sales, Ad Sales, National, ILM West, Online/Interactive, Radio, Traditional Media, Video »

[3 Oct 2011 | No Comment | ]

The news came over the wires this weekend  that Bob Pittman has been named as the new CEO for radio and outdoor giant Clear Channel Communications. Pittman, who is the opening keynoter at ILM West Dec. 12 in San Francisco, steps up from Chairman, Entertainment and Media Platforms.  Pittman is the first CEO of Clear …

Ad Sales, Ad Sales, National, Advertising Networks, Television, Local, Video, Video, online »

[22 Aug 2011 | No Comment | ]

While this news has been out for a little while, we thought it was interesting that a company with powerful TV assets would initiate a deal with a company that provides high-quality, affordable video commercial content for local advertisers. After all, isn’t this what TV has been doing since the ’40s. What gives?
Anyone who’s ever …

Ad Sales, National, Mergers & Acquisitions, Yellow Pages »

[6 Apr 2011 | 2 Comments | ]

Crushed by a “perfect storm” of debt and declining revenues, TMP, once the dominant player in the Yellow Pages agency (CMR) space, will cease to exist within a few days. However, we have learned that several of the agency’s more valuable local offices and their associated clients have been sold off to rival agencies.
According to one …

Ad Sales, National, Directory Assistance, International Markets »

[31 Mar 2011 | No Comment | ]

Publicar, S.A., a leading publisher in Latin America, announced today a deal with Virginia-based Ya Sabe, Inc. to provide local search for U.S. Hispanics at PaginasAmarillas.com. As part of the deal, YaSabe will operate the U.S. website. The company will offer local businesses and national brands an assortment of digital advertising products and services. In …

Ad Sales, Ad Sales, National, Advertising Networks, Newspapers, Online/Interactive »

[15 Mar 2011 | No Comment | ]

In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo- and vertical- based ads across a broad spectrum of local and national sites. Other local media partners are likely to team with Centro on similar networks. …