AOL Buys Tacoda (and Its Strong Local Ties)

AOL reportedly beat out Microsoft and is paying $275 million for Tacoda, the behavioral targeting company that serves ads to 125 million people across 4,000 Web sites. Tacoda will likely be operated as a separate unit, complementing Advertising.com, AOL’s highly successful…

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Yahoo! Makes First Post-Semel Move

Answering the question posed yesterday ("Where do we go from here?"), Yahoo's first move out of the gate in the post Terry Semel era was to acquire high school and collegiate sporting site Rivals.com for a rumored $100 million. This…

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Does Google Have Eyes for Yell?

Scads of stories are popping up that say Google is a likely bidder for Yell Group, the U.K.-based publisher that also operates U.S. independent Yellow Book. Here is a story in today's Independent newspaper, which cites sources saying Google is…

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RHD a Takeover Target?

We came across this on BusinessWeek Friday. The article raises the possibility that R.H. Donnelley, enjoying a nice run up of its share price, may be the target of a takeover or leveraged buyout. These stories pop up every now…

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Google’s One-Two Punch

A new Interactive Local Media Advisory looks at Google’s moves over the past week to continue its march toward becoming a one-stop shop advertising powerhouse across all media. They include of course the massive DoubleClick acquisition and the deal with…

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It’s True: Microsoft Acquires Tellme

Microsoft announced today that it has agreed to acquire Tellme, a Mountain View, California-based voice search provider. Yesterday, Microsoft and Tellme briefed The Kelsey Group about the pending acquisition. Neither side would disclose the size of the deal, but we…

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YPG Scoops Up Aliant

Canada's Yellow Pages Group announced today that it has acquired Aliant ActiMedia, a small directory publisher in the Maritime provinces. YPG held a minority position in the publisher, though the telecom Bell Aliant owned 87 percent of the publishing operation.…

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