Media Ad View Plus
BIA/Kelsey's newest report "Insights into Local Advertising -- Automotive Vertical" examines local media spending trends and consumer media usage habits in the automotive category. "Technology and consumers shifting shopping behaviors have had a large impact on the auto industry, even for repair…
Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California's 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile revenue grows. Local…
Local market advertising* in the state of Texas will reach $13 billion this year across 19 television markets, according to the Media Ad View forecast published recently by BIA/Kelsey. Not surprisingly, the Dallas-Ft. Worth market tops the list with a…
Pick your target. Know what you are up against. Maximize your local budget. All simple rules of thumb that marketers use when deciding where and how much to advertise. But within each local media market, there can be significant variability…
BIA/Kelsey is releasing its latest State of the Industry report, "Local Radio Stations Profiles and Trends for 2014 and Beyond." In it, BIA/Kelsey projects that local radio will maintain its fourth place position in the local ad market in 2013,…
Print Yellow Pages was (just barely) on top in the General Services advertising category in 2012, generating almost $3.8 billion from this vertical. General Services is comprised of 12 different categories, including legal, accounting, janitorial, landscaping and various professional, scientific…
The $1.8 billion of leisure/recreation advertising on Out-of-Home media was its largest vertical, representing 25% of total Out-of-Home advertising in 2012, according to BIA/Kelsey's Media Ad View Plus. The Finance/Insurance vertical was the second highest, with 10% of total Out-of-Home…
According to BIA/Kelsey's Media Ad View Plus, radio garnered nearly $14.7 billion in advertising revenue in 2012, representing over 11% of total advertising spend, placing it in fourth place behind direct mail, newspaper and television. Unlike other media, radio advertising…
Despite the well documented declines in newspaper circulation, advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail, according to BIA/Kelsey's Media Ad View Plus. In a…
In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report. 2012 Real…
Television dominated the Government/Political/Religion ("GPR") vertical in 2012, according to BIA/Kelsey's Media Ad View Plus. In 2012, television's $3.1 billion of advertising from GPR represented nearly 3/4 of total advertising for this vertical. 2012 Government/Political/Religion Ad Spending by Media The…
According to BIA/Kelsey’s Media Ad View Plus more than 43 percent, or $10.7 billion, of retail advertising dollars went to direct mail in 2012. That $10.7 billion represents 30 percent of direct mail’s total ad spending. Furthermore, BIA/Kelsey doesn't expect…
