Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive…
BIA's Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate…
Yext, the "knowledge engine" of business listings, has filed to offer stock to the public after 11 years of challenging growth. Between 2015 and 2016, Yext saw net revenues rise 49.5 percent to $89.7 million while net losses increased by…
BIA/Kelsey has released A Data-Driven Approach to Marketing Information Acquisition, a sponsored research report exploring the how analysts can use an initial wide-ranging investigational step to discover target customers followed by refinement of selection criteria. It examines how to narrow…
Like a lot of emerging tech, conversational commerce is making its way through the typical Gartner Hype Cycle. And now we're in the "trough of disillusionment." That's not to say that the sector has cratered... but that things slow down as…
On Monday, I walked through an analysis of automotive search spending in the top ten U.S. media markets. As you can see, there's tremendous variability in local spending patterns by business speciality and channel. With so many local differences in…
Soleo, the Victor, N.Y.-based developer of search and call monetization services for local business, introduced a new version of its developer application programming interface (API) today at Street Fight Local. The new API supports voice search, complex text searches and…
BIA/Kelsey will be speaking at NAB Show New York Nov 9-10 on two panels to share data and insights on trends and revenue strategies for programmatic local TV and next generation TV, aka ATSC 3.0. Let me know if you're planning…
Joey Glowaki, VP of Sales and Business Development at Manta, developer of marketing automation tools, joined me for a conversation about "audience extension" strategies. Audience extension is a data-driven targeting technique that enables a publisher to extend the reach and…
Small and large business are learning an important lession: Growing sales typically evolve out of deep audience engagement. Finding more audiences similar to the customers who already convert is easier than converting new disengaged audiences. The strategy, known as "audience…
The lawyer store is open. Avvo, the Seattle-based legal directory, education and referral network, today introduced Avvo Legal Services, a flat-fee lawyer-on-demand service for prices ranging from $35 for 15 minutes of consultation to $149 for legal document reviews. More complex services, such end-to-end support of a a U.S. citizenship application are also available for higher fixed fees.
The new service provides a live connection with a lawyer specializing in the client’s problem in the client’s jurisdiction within 15 minutes,
The local on-demand economy (LODE) restores access to services that have vanished from Main Street in the flood of brands and big box stores. This according to Moon Valley Software CEO Pete Ryan, whom we interviewed at BIA/Kelsey NOW (video…
Two well-known players in SMB marketing services today announced a partnership to integrate their platforms to provide end-to-end customer acquisition/retention services for SMBs. The new partners are WordStream, a major SEM and search services provider (and Google Premier SMB Partner), and…
Ad attribution is one of the most challenging analytic problems in marketing today. Who saw which ads, and what purchases resulted? It's a sticky challenge, especially in an increasingly multi-screen world. As a result, many advertisers use simplified models for…
Automotive will drive $15.13 billion in local advertising in 2015. That's according to BIA/Kelsey's 2015 Insights into Local Advertising report released today. The Automotive industry, which has returned to strong growth on improved economic conditions, low fuel prices and the…
One of the leading lights in evangelizing marketing technology , aka "martech" is Scott Brinker who writes the ChiefMartec.com blog. He's now come up with "The Stackies: Marketing Technology Stack Awards" and for a good cause. Submit your martech stack…
What is the hardest stage of growth for SMBs? After examining census and business data for the past decade, BIA/Kelsey has identified the "troubled teens" transition from blossoming small companies (one to nine employees) to medium-sized firms (20 to…
One big trend we are seeing in our Local Commerce Monitor (LCM) findings is that low-spending SMBs are taking advantage of the lower price levels of digital and social media and reducing their overall ad spend. This has big implications…
The Point of Sales revolution that began with Square’s introduction of its iPhone fob in 2009 has continued unabated. Rising consumer expectations, increased mobile and WiFi access and more tools have made POS a strategic tool that could not have…
When it comes to local commerce and loyalty programs, all roads lead to groceries. That?s the feeling of key companies in the space, including WalMart, Amazon, Google and eBay. Groupon this week announced Snap, a grocery coupon and loyalty program…