SxSW Wrap-Up: ‘The Big Ideas’

It's hard work distilling 20,000 people, hundreds of sessions, droves of start-ups, seemingly endless parties and even a Mike Tyson cameo into a cliffs notes recap of SxSW Interactive. Not that anyone is shedding any tears for me. America loves lists…

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Google Gets More Place-Centric in Local Search Results

Google today announced a rather significant change to its local search results and ranking algorithms. Dubbed Place Search, this provides more detailed information about places that match your search query and location (inferred or explicit). This means a few things. First, it's the official…

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Yell Updates IYP, Goes More Visual

U.K. directory publisher Yell is launching an overall redesign to its online directory today that follows the trend of building an immersive online Yellow Pages experience. The new site includes 3-D maps and street cam. Working with partners C3 and…

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EveryScape Secures $6M Funding Round

EveryScape, a Massachusetts-based company that offers an immersive local search experience, has secured a new $6 million funding round. We see this as a sign of confidence that the model EveryScape is pursuing -- creating a virtual local search experience…

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ILM:09: Mapping for Online Success

Mapping has become less about radius of where you are and more about what people define as local, how far people are willing to travel and the importance of certain events or locations in their community. While the advertising paradigm…

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MapQuest Gets Into the Egg Hunting Business

MapQuest launched a feature that lets those celebrating Easter find the closest Easter egg hunts. These include formal hunts for the general public (search technology hasn't reached the point of indexing private backyard events). It's an interesting integration of local…

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Google’s 10-Pack: Now With More Local

Local SEO guru Andrew Shotland just alerted me to the fact that Google is now serving the local "10 pack" in searches that don't include geographic modifiers (original discovery by Google Maps expert Mike Blumenthal). For those unfamiliar, the 10…

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