In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more…
In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more…
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
During my travels over the past week (AdTech NY and Qualcomm's LTE Direct Summit) the same idea came up a few times which started to make me think. Could all of the signals emanating from mobile device (see "big data meets…
Verve Mobile's CEO Tom MacIsaac is bullish on local publishers' ability to drive this revenue growth by selling local audiences not just to local advertisers but also to national brands seeking access to local audiences in a trusted context, through…
As the New York Times noted this morning, Apple’s initial iOS6 foray into mobile maps has been greeted with a thumbs down by iPhone 5 reviewers, who prefer the polished Google Maps experience that was the prior default. But maps…
Yellow Medya, Turkey's Yellow Pages publisher, announced a new partnership agreement today with TomTom Places. The Yellow Pages publisher will serve as the business listing and content provider to the navigation products supplier. In addition, Yellow Medya will serve as…
Where, a location-based mobile ad network, launched its first political product this week called Donate Now. It allows people to make donations to political campaigns from a mobile ad unit. According to S&P Capital IQ Analysts, political ad spending across…
80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors,…
A few years ago, the location of businesses became a big question mark, as well as a strategic issue, as people wanted to shop or dine nearby. These “geo-fencing” issues were especially important for Yellow Pages companies. Since then, search…
When it comes to Local Yokel Media’s business focus, it's all about 15 miles. That’s because 80 percent of consumer spending is done within 15 miles of home. CEO and Founder Dick O’Hare shared that fact at this afternoon’s session…
JiWire, the mobile Wi-Fi network reaching 40 million users each month, announced today that it raised $20 million in funding led by Trident Capital. In the past year, JiWire expanded its business to enable advertising across both mobile applications and…
Yesterday I had the chance to talk to Foursquare GM Evan Cohen. A former Jupiter analyst and Bebo exec, Cohen was brought aboard last year to help steer the ship amid rapid growth. The wide reaching discussion hit upon the…
There is a lot going on in online media on the East Coast evidenced by the panel on geolocation here at the Internet Summit in Raleigh, North Carolina, sponsored by TechMedia and Southern Capital Ventures. Geolocation continues to be major…
We note with interest the new partnership between New York Magazine and Foursquare, the location-based service now in 21 cities that lets friends see where you have “checked in” and lets you vie to be mayor (hail Outside.in’s Camilla Cho,…
Blog king Robert Scoble, during a presentation at Inman Real Estate Connect today in San Francisco, said we've entered "the third movement of information" during the Internet era. All are necessary to boost appearances on Google, he told the real…
Blog king Robert Scoble, during a presentation at Inman Real Estate Connect today in San Francisco, said we've entered "the third movement of information" during the Internet era. All are necessary to boost appearances on Google, he told the real…
Local consumers are presumably in buying mode when they are researching where to have dinner, attend an event or go to the movies. How about when they are researching directions to get there? In fact, mass transit directions in themselves…
Where (formerly uLocate) continues to redefine itself as a mobile local content and ad targeting play. Its latest move offers coupons and nearby specials to users who check in to places through its mobile app. According to today's release: When…
