xAd's Data Visualization Tool, Visualized

Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…

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xAd’s Data Visualization Tool, Visualized

Last week we covered xAd's new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey's Atlanta conference earlier this month, where xAd's Therran Oliphant updated us on…

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Yellow Medya Turkey Partners With TomTom

Yellow Medya, Turkey's Yellow Pages publisher, announced a new partnership agreement today with TomTom Places. The Yellow Pages publisher will serve as the business listing and content provider to the navigation products supplier. In addition, Yellow Medya will serve as…

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Geo-targeted Ads Go Political With Where

Where, a location-based mobile ad network, launched its first political product this week called Donate Now. It allows people to make donations to political campaigns from a mobile ad unit. According to S&P Capital IQ Analysts, political ad spending across…

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Local Ads Preferred Among Mobile Audiences

80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors,…

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