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Articles in the Location Targeting Category

Devices, Location Targeting, Mergers & Acquisitions, Online/Interactive, Predictions, Social »

[7 Apr 2014 | No Comment | ]

It’s been a busy few days for Twitter since announcing 15 New Types of Ads to users’ feeds. Word has traveled quickly during this period of uncertainty around Twitter’s sustainability as an advertising player. Now Twitter has continued the flow of news by announcing this morning it will acquire Cover, an Android-based lock-screen app. This …

Location Targeting, Mobile, Shopping, offline »

[11 Nov 2013 | No Comment | ]

During my travels over the past week (AdTech NY and Qualcomm’s LTE Direct Summit) the same idea came up a few times which started to make me think.  Could all of the signals emanating from mobile device (see “big data meets local“) unlock better local yield management?
In other words, could knowing how far away someone is …

Ad Sales, Ad Sales, National, Advertising Networks, Brand Marketing, Contextual Advertising, Hyper-Local, ILM West, Location Targeting, Mobile, Online/Interactive »

[8 Dec 2012 | No Comment | ]

Verve Mobile’s CEO Tom MacIsaac is bullish on local publishers’ ability to drive this revenue growth by selling local audiences not just to local advertisers but also to national brands seeking access to local audiences in a trusted context, through partners like Verve.
The secret sauce is Verve’s ability to deliver quality location-based audiences into a …

Location Targeting, Mobile »

[7 Dec 2012 | No Comment | ]

BIA/Kelsey Senior Analyst Mike Boland began the ILM West mobile superforum by sizing the magnitude of the mobile-local advertising opportunity (while also noting its current shortcomings): $5.8 billion by 2016, or 58 percent of the total mobile market.
Much of the early mobile ad trial that carries the hope of driving higher premiums (and thereby closing …

Location Targeting, Mapping, Mobile »

[24 Sep 2012 | No Comment | ]

As the New York Times noted this morning, Apple’s initial iOS6 foray into mobile maps has been greeted with a thumbs down by iPhone 5 reviewers, who prefer the polished Google Maps experience that was the prior default.
But maps –and by extension, local — are strategically important to Apple’s future. You can bet Apple will …

Location Targeting, Mobile, Online/Interactive, Yellow Pages, European »

[5 Jun 2012 | No Comment | ]

Yellow Medya, Turkey’s Yellow Pages publisher, announced a new partnership agreement today with TomTom Places. The Yellow Pages publisher will serve as the business listing and content provider to the navigation products supplier. In addition, Yellow Medya will serve as the exclusive reseller of TomTom Places in Turkey. TomTom Places provides priority business listings, keyword …

Location Targeting, Mobile »

[7 Mar 2012 | No Comment | ]

Where, a location-based mobile ad network, launched its first political product this week called Donate Now. It allows people to make donations to political campaigns from a mobile ad unit. According to S&P Capital IQ Analysts, political ad spending across all media could reach more than $4 billion in 2012, exceeding the prior record of …

Location Targeting, Mobile »

[16 Feb 2012 | No Comment | ]

80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors, and the usages of emerging technologies. Not only do mobile consumers prefer locally relevant ads, …

Hyper-Local, Location Targeting, Mapping, Mobile, Verticals, Yellow Pages »

[9 Jan 2012 | One Comment | ]

A few years ago, the location of businesses became a big question mark, as well as a strategic issue, as people wanted to shop or dine nearby. These “geo-fencing” issues were especially important for Yellow Pages companies.
Since then, search has become more the norm, along with GPS-based phones, which have location baked into them. What …

ILM West, Location Targeting, Yahoo! »

[13 Dec 2011 | No Comment | ]

When it comes to Local Yokel Media’s business focus, it’s all about 15 miles. That’s because 80 percent of consumer spending is done within 15 miles of home. CEO and Founder Dick O’Hare shared that fact at this afternoon’s session on “Local Targeting: Getting the Bull’s Eye.” O’Hare added that geo-contextual relevance is the …

Location Targeting, Mobile, Online/Interactive »

[6 May 2011 | No Comment | ]

JiWire, the mobile Wi-Fi network reaching 40 million users each month, announced today that it raised $20 million in funding led by Trident Capital. In the past year, JiWire expanded its business to enable advertising across both mobile applications and public Wi-Fi using Compass, an interactive platform that makes locating brands easier. Compass turns standard display …

Coupons/Deals, Location Targeting, Mapping, Mobile, Online/Interactive, Social »

[17 Mar 2011 | No Comment | ]

It’s hard work distilling 20,000 people, hundreds of sessions, droves of start-ups, seemingly endless parties and even a Mike Tyson cameo into a cliffs notes recap of SxSW Interactive. Not that anyone is shedding any tears for me. America loves lists (or so I’ve heard), so here are “the big ideas” that have my brain buzzing …

Coupons/Deals, Location Targeting, Mobile, Online/Interactive, Social »

[15 Mar 2011 | No Comment | ]

SCVNGR “chief ninja” Seth Priebatsch and Gowalla CEO Josh Williams both employ game mechanics to elevate their location-based services, and both believe that gaming’s inherent fun factor can motivate more important behaviors, including social good. But that’s where the similarities stop.
The duo delivered keynote addresses at SxSW Interactive, Priebatsch in front of 4,000, Williams in …

Location Targeting, Mobile »

[28 Jan 2011 | No Comment | ]

Yesterday I had the chance to talk to Foursquare GM Evan Cohen. A former Jupiter analyst and Bebo exec, Cohen was brought aboard last year to help steer the ship amid rapid growth.
The wide reaching discussion hit upon the company’s perpetual innovations “beyond the check-in” and the challenge in appealing to the large but elusive …

Display Advertising, Location Targeting, Online/Interactive »

[15 Dec 2010 | No Comment | ]

To date, most location-specific advertising requires in-store check-ins to unlock discounts and special offers. Naturally, that necessitates having a storefront that lends itself to walk-in — and check-in — traffic. Foursquare, Gowalla, Loopt and others have garnered first-mover hype with these location-based services but have struggled to achieve mainstream adoption beyond the tech elite.
JiWire is extending …

Coupons/Deals, Location Targeting, Newspapers, Online/Interactive, Shopping, online »

[14 Dec 2010 | No Comment | ]

During the 72-hour whirlwind that was ILM:10, several other announcements also came down the pike. Among them:
- Group buying giant Groupon continues its flurry of partnerships. The Chicago-based deal a day inked separate deals with the Chicago Tribune Media Group and JiWire. The Tribune agreement calls for Groupon to power local deals each weekday on the company’s recently …

Ad Sales, National, Hyper-Local, Location Targeting, Online/Interactive »

[9 Dec 2010 | One Comment | ]

While 2010 has been lauded as “the year of local,” it has also seen an influx of interest and spending by national brands to drive neighborhood-level store traffic. These initiatives have taken diverse (and sometimes highly publicized) forms: Gap’s deal-a-day offer through Groupon, Best Buy’s mobile check-in experiments with Shopkick, and a host of real-time inventory …

Location Targeting, Online/Interactive, Radio, Traditional Media, Video »

[8 Dec 2010 | No Comment | ]

At ILM:10, Pandora’s Cheryl Lucanegro (senior VP of ad sales) and Brian Mikalis (VP of performance sales) made it very clear where the popular Internet radio service is headed next — to your car dashboard.
The company is leveraging two fundamental insights in driving (pardon the pun) its migration into the vehicle: More than 50 percent …

Advertising Networks, Brand Marketing, Contextual Advertising, Coupons/Deals, Hyper-Local, Location Targeting »

[18 Nov 2010 | 2 Comments | ]

There is a lot going on in online media on the East Coast evidenced by the panel on geolocation here at the Internet Summit in Raleigh, North Carolina, sponsored by TechMedia and Southern Capital Ventures. Geolocation continues to be major news given the press coverage of Gowalla, Foursquare, Google and Facebook, which are all chasing …

Google, Location Targeting, Online/Interactive, Shopping, offline, Shopping, online »

[15 Nov 2010 | 2 Comments | ]

Google has been telling anyone that will listen just how bullish it is on local/mobile commerce, and it has backed the bombast with a series of initiatives (Places, Place Search and Tags just to name three recent, relevant examples) to aggressively court SMBs and better connect with consumers at a neighborhood level. The latest is the formal …