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Articles in the Location Targeting Category

BIA/Kelsey SMB, Conference Video, Conferences, Forecasts, Location Targeting, Mobile, SMBs, Video Posts »

[19 Nov 2014 | One Comment | ]

32 percent of mobile ad spend in the U.S. is from location targeted campaigns, according to BIA/Kelsey forecast data. But a question that keep coming up is how much of that is from SMBs, as opposed to national companies (brands, agencies, etc.), that do location targeted mobile advertising?
We examined this question at our September SMB …

Analyst Roundtables, Location Targeting, Mobile, Video Posts »

[29 May 2014 | No Comment | ]

In all the excitement around mobile local advertising, most location based ad impressions are way off their intended target. This is according Thinknear, whose new Location Score Index, is the topic of our latest podcast interview with founder and GM Eli Portnoy (embedded below).
This is a message we’ve been hearing for a while (see “10% …

Location Targeting, Mobile, Video Posts »

[28 May 2014 | No Comment | ]

Last week we covered xAd’s new Footprints data visualization play. It paints a better picture (literally) of location ad targeting capabilities. This was a key topic at BIA/Kelsey’s Atlanta conference earlier this month, where xAd’s Therran Oliphant updated us on the company’s latest tools.
In a follow up discussion with xAd’s VP of Marketing Monica Ho …

Conference Video, Conferences, Leading in Local: The National Impact, Location Targeting, Mobile, SMBs, Video Posts »

[28 May 2014 | No Comment | ]

One of the themes that emerged from BIA/Kelsey’s Leading in Local conference in Atlanta earlier this month was the importance of location targeted ad strategies for national brands. That theme culminated in a mega session on Day 2 of the conference on location targeting strategies.
We set it up as a series of case studies that …

Listings Providers, Local, Location Targeting, Mobile, Online/Interactive, SMBs, Social »

[21 May 2014 | No Comment | ]

In the mobile era, listings are increasingly useless without context. Businesses need to be found via LAT/Long; and they need to shape their business identity using all the tools at their disposal. In recent years, it has gotten even more complex with the addition of social media, content marketing and other channels.
No one has emphasized …

Devices, Location Targeting, Mergers & Acquisitions, Online/Interactive, Predictions, Social »

[7 Apr 2014 | One Comment | ]

It’s been a busy few days for Twitter since announcing 15 New Types of Ads to users’ feeds. Word has traveled quickly during this period of uncertainty around Twitter’s sustainability as an advertising player. Now Twitter has continued the flow of news by announcing this morning it will acquire Cover, an Android-based lock-screen app. This …

Location Targeting, Mobile, Shopping, offline »

[11 Nov 2013 | No Comment | ]

During my travels over the past week (AdTech NY and Qualcomm’s LTE Direct Summit) the same idea came up a few times which started to make me think.  Could all of the signals emanating from mobile device (see “big data meets local“) unlock better local yield management?
In other words, could knowing how far away someone is …

Ad Sales, Ad Sales, National, Advertising Networks, Brand Marketing, Contextual Advertising, Hyper-Local, ILM West, Location Targeting, Mobile, Online/Interactive »

[8 Dec 2012 | No Comment | ]

Verve Mobile’s CEO Tom MacIsaac is bullish on local publishers’ ability to drive this revenue growth by selling local audiences not just to local advertisers but also to national brands seeking access to local audiences in a trusted context, through partners like Verve.
The secret sauce is Verve’s ability to deliver quality location-based audiences into a …

Location Targeting, Mobile »

[7 Dec 2012 | No Comment | ]

BIA/Kelsey Senior Analyst Mike Boland began the ILM West mobile superforum by sizing the magnitude of the mobile-local advertising opportunity (while also noting its current shortcomings): $5.8 billion by 2016, or 58 percent of the total mobile market.
Much of the early mobile ad trial that carries the hope of driving higher premiums (and thereby closing …

Location Targeting, Mapping, Mobile »

[24 Sep 2012 | No Comment | ]

As the New York Times noted this morning, Apple’s initial iOS6 foray into mobile maps has been greeted with a thumbs down by iPhone 5 reviewers, who prefer the polished Google Maps experience that was the prior default.
But maps –and by extension, local — are strategically important to Apple’s future. You can bet Apple will …

Location Targeting, Mobile, Online/Interactive, Yellow Pages, European »

[5 Jun 2012 | No Comment | ]

Yellow Medya, Turkey’s Yellow Pages publisher, announced a new partnership agreement today with TomTom Places. The Yellow Pages publisher will serve as the business listing and content provider to the navigation products supplier. In addition, Yellow Medya will serve as the exclusive reseller of TomTom Places in Turkey. TomTom Places provides priority business listings, keyword …

Location Targeting, Mobile »

[7 Mar 2012 | No Comment | ]

Where, a location-based mobile ad network, launched its first political product this week called Donate Now. It allows people to make donations to political campaigns from a mobile ad unit. According to S&P Capital IQ Analysts, political ad spending across all media could reach more than $4 billion in 2012, exceeding the prior record of …

Location Targeting, Mobile »

[16 Feb 2012 | No Comment | ]

80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors, and the usages of emerging technologies. Not only do mobile consumers prefer locally relevant ads, …

Hyper-Local, Location Targeting, Mapping, Mobile, Verticals, Yellow Pages »

[9 Jan 2012 | One Comment | ]

A few years ago, the location of businesses became a big question mark, as well as a strategic issue, as people wanted to shop or dine nearby. These “geo-fencing” issues were especially important for Yellow Pages companies.
Since then, search has become more the norm, along with GPS-based phones, which have location baked into them. What …

ILM West, Location Targeting, Yahoo! »

[13 Dec 2011 | No Comment | ]

When it comes to Local Yokel Media’s business focus, it’s all about 15 miles. That’s because 80 percent of consumer spending is done within 15 miles of home. CEO and Founder Dick O’Hare shared that fact at this afternoon’s session on “Local Targeting: Getting the Bull’s Eye.” O’Hare added that geo-contextual relevance is the …

Location Targeting, Mobile, Online/Interactive »

[6 May 2011 | No Comment | ]

JiWire, the mobile Wi-Fi network reaching 40 million users each month, announced today that it raised $20 million in funding led by Trident Capital. In the past year, JiWire expanded its business to enable advertising across both mobile applications and public Wi-Fi using Compass, an interactive platform that makes locating brands easier. Compass turns standard display …

Coupons/Deals, Location Targeting, Mapping, Mobile, Online/Interactive, Social »

[17 Mar 2011 | No Comment | ]

It’s hard work distilling 20,000 people, hundreds of sessions, droves of start-ups, seemingly endless parties and even a Mike Tyson cameo into a cliffs notes recap of SxSW Interactive. Not that anyone is shedding any tears for me. America loves lists (or so I’ve heard), so here are “the big ideas” that have my brain buzzing …

Coupons/Deals, Location Targeting, Mobile, Online/Interactive, Social »

[15 Mar 2011 | One Comment | ]

SCVNGR “chief ninja” Seth Priebatsch and Gowalla CEO Josh Williams both employ game mechanics to elevate their location-based services, and both believe that gaming’s inherent fun factor can motivate more important behaviors, including social good. But that’s where the similarities stop.
The duo delivered keynote addresses at SxSW Interactive, Priebatsch in front of 4,000, Williams in …

Location Targeting, Mobile »

[28 Jan 2011 | No Comment | ]

Yesterday I had the chance to talk to Foursquare GM Evan Cohen. A former Jupiter analyst and Bebo exec, Cohen was brought aboard last year to help steer the ship amid rapid growth.
The wide reaching discussion hit upon the company’s perpetual innovations “beyond the check-in” and the challenge in appealing to the large but elusive …

Display Advertising, Location Targeting, Online/Interactive »

[15 Dec 2010 | No Comment | ]

To date, most location-specific advertising requires in-store check-ins to unlock discounts and special offers. Naturally, that necessitates having a storefront that lends itself to walk-in — and check-in — traffic. Foursquare, Gowalla, Loopt and others have garnered first-mover hype with these location-based services but have struggled to achieve mainstream adoption beyond the tech elite.
JiWire is extending …