Local Strategies For Selling Digital

Local Strategies for Selling Digital

Local advertisers from the small local cleaners to franchisees all have a similar challenge - getting their message in front of customers on many screens and places. On average, a local business uses at least 9 different ad channels. That means working…

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Vantage Points: More on Monetizing TV Ratings

In this edition of BIA/Kelsey's Vantage Points, we introduce one of our new industry executive advisers and welcome him to our team. Tony Marinaro has 30 years experience in market research and consumer insights and is the former head of research for LIN…

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