BIA’s newsletter, Local Media and Technology Daily, just published its 500th edition this week. Since the launch of our newsletter program five years ago, we’ve attracted an audience of about 7,000 media, agency, brand, adtech and martech industry executives every…
In 2016, we're doing lots of new things with content, including blogging, analyst briefs, and our newsletter. As part of that, we're elevating our Vantage Points program for submitted columns from thought leaders in local. If you have insights, tactical advice or…
What's Facebook's master plan in local? Will mobile payments finally catch on in 2016? And what's Google's fate in a world increasingly dominated by apps? These are a few topics we tackled this week, aggregated into the Local Media Watch…
What's Facebook's master plan in local? Will mobile payments finally catch on in 2016? And what's Google's fate in a world increasingly dominated by apps? These are a few topics we tackled this week, aggregated into the Local Media Watch…
What's behind Google's latest move to "stream" apps within search results? What's the future of local search for SMBs? And what do SMBs look for in ad tech? These are a few topics we tackled this week, aggregated into the…
What is "sensor intelligence" and what will it do for mobile and local media? What's behind GoDaddy's SMB blitz? And what are the biggest tech and media predictions among industry luminaries? These are a few topics we tackled this week,…
Where does last-click attribution fail? What are best practices in SEO for SMBs? And what's being done to capture a piece of the $7 trillion in offline consumer spending? These are a few topics we tackled this week, aggregated into…
What does the future of mobile ads look like? What's Google Now's real strategy? And is 'service commerce' really where the local opportunity lies? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter.…
Along with Mobile and Millennials, what are the top drivers of local's NEXT phase? What's 3D touch all about? And what about Apple Music? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter.…
What are best practices in fighting perennial local challenges like fragmentation and SMB churn? Will search lose share to social media spending? And who are the winners and losers of local disruption? These are a few topics we tackled this week,…
How are beacons being deployed to close the local advertising attribution loop? What does the future of search look like? And what's the latest in social media "buy" buttons? These are a few topics we tackled this week, aggregated into the…
What does the next era of mobile search look like? Will social messaging apps be the next big local commerce tool? And will Starbucks' "order ahead" feature be the catalyst for wide scale mobile payments adoption? These are a few…
What is the Local Commerce Universe, and why is it important? What will Apple's new hardware announcements mean for Local? And how is social media ruling SMB marketing? These are a few topics we tackled this week, aggregated into the Local…
What does the next era of mobile local search look like? What's the outcome for local delivery joining the equation for on-demand services? And what are the takeaways from BIA/Kelsey's fresh SMB research? These are a few topics we tackled…
How quickly are advertisers adopting location targeting? What's local's stake in programmatic? And what's the impact of Google's latest tweaks local search results? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter. Click…
What will be Google's fate in on-demand home services? What does Nokia's $3B sale of Here mean for local? And what do SMB advertisers really want? These are a few topics we tackled this week, aggregated into the Local Media…
What's click-to-call's real impact on U.S. consumer spending? What does the future of shopping look like? And are we seeing a shakeout in the quickly moving local on-demand economy (LODE)? These are a few topics we tackled this week, aggregated…
Is HomeJoy's flameout telling of an impending LODE shakeout? What's behind Groupon's move into food delivery? and what are real SMBs saying about their marketing strategies? These are a few topics we tackled this week, aggregated into the Local Media…
What is the state of the art in deep linking and app interoperability? How are mobile ads becoming more actionable? and how is the on-demand economy playing out with household items? These are a few topics we tackled this week, aggregated…
Publication of the BIA/Kelsey Local Media Watch newsletter will take a week off, as our editors enjoy some well-deserved downtime. Newsletter publication will resume next Thursday. Meanwhile, we invite you to enjoy some favorite stories from the past few weeks.…
