Twice a year, BIA/Kelsey publishes a forecast that provides a complete overview of U.S. local advertising.
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers are attracted to mobile's better ad reach, as…
Having worked with television executives for over 30 years, we understand the importance of success against the other in-market television competition. In many markets, a one share improvement in a key demo, coupled with the associated sales boost, can make…
BIA/Kelsey's newest report "Insights into Local Advertising -- Automotive Vertical" examines local media spending trends and consumer media usage habits in the automotive category. "Technology and consumers shifting shopping behaviors have had a large impact on the auto industry, even for repair…
At next month's BIA/Kelsey LOCAL IMPACT: New York event we'll be featuring a "share of wallet" session led by BIA/Kelsey's Mark Fratrik joined by TVB's Steve Sturm and comScore's Steve Walsh to dissect our recently released ad forecast. We'll highlight the $13.7 billion…
Traditional media platforms will account for nearly 70% of the $18.5 billion local advertising spent in California's 12 television markets this year. By 2021, however, that percentage will have decreased to just slightly over 59%, as online/digital and mobile revenue grows. Local…
Local advertising in California will reach $18.5 billion in 2017 across 12 geographic markets (including Los Angeles, San Francisco and Sacramento), according to BIA/Kelsey’s local market advertising forecast. Businesses in retail, automotive and general services (which includes a range of…
The social media advertising industry targeting local audiences in the U.S. will more than double to $31.5 billion by 2021, up from $14.9 billion in 2016. As social platforms like Facebook have made direct monetization of their platforms a reality,…
Broadcast radio advertising revenues in the Dallas-Ft. Worth radio market reached $306.4 million in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. This $306.4 million revenue estimate, which only includes over-the-air (OTA) revenue, is broken down by owner in the pie chart above. Only…
Hubbard Radio, LLC's WTOP-FM has firmly planted itself atop BIA/Kelsey's list of radio stations with the highest estimated gross revenue in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. WTOP-FM, a staple of the Washington,…
Over the air radio broadcasters find themselves in an increasingly competitive marketplace for both listeners and advertisers. Satellite delivered audio programming, podcasts, and internet streaming services and online and mobile apps all provide alternatives for entertainment and information and targeted…
What does the path to $72 billion in mobile ad revenues look like? That's the projection for 2021 U.S. mobile ad revenues. But more interesting is the segmentation and evolution of mobile ad formats that comprise that total. Following a white paper,…
Local is different. Different than national advertising. And each locality is different. Although many studies focus on national advertising and marketing spending, we believe an understanding of the features of a local media market must contribute to the strategic use…
(Update April 10, 2017 - Join us for our quarterly update on programmatic Thursday, April 13 at 2 pm eastern. Details & Registration here: Local TV Marketing and Programmatic, Advanced TV and Contextual Audience Networks.) Programmatic TV is about data first,…
Voice search continues its ascent, Native-social takes over mobile advertising, and the on-demand model makes its way to heavy equipment. These were topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests,…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions we've answered in a white paper that publishes today. Among the $72 billion projected for U.S.…
What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions I've been tackling over the past few months. Among the $72 billion projected for U.S. mobile…
BIA/Kelsey is in the process of producing a white paper that drills down on the mobile portion* of its U.S. Local Advertising Forecast. The report will be published in January 2017, and we are currently in post-production stages. To provide a…
Pinterest is not the only place consumers go for inspiration and planning -- in fact adding print to digital helps consumer recall."Print ads (in magazines) can be read more leisurely, and be more evocative; they can encourage readers to fantasize, to put themselves…
What does BIA/Kelsey's fresh ad forecast say about the future of local? Is Google trying to own the content and the pipes? And what is YellCast? These were a few topics on this week's BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring…
