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Articles in the Listings Providers, Local Category

lead generation, Listings Providers, Local »

[23 Apr 2014 | No Comment | ]

The “Big Data” revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel.
But what’s the impact of Big Data on marketing to small businesses? The use of Big Data is very important, and highly applicable to SMBs, suggests Radius VP …

Coupons/Deals, Listings Providers, Local, Mobile »

[2 Oct 2012 | One Comment | ]

One of the most promising concepts in local are “Write Once, Publish Everywhere” platforms for SMBs. With local businesses needing to communicate more and more deals, new features and special events to their customers, it makes sense to get them on a network to reach more people with one effort.
Yext and Google’s “tag” networks …

Listings Providers, Local, Online/Interactive, Shopping, online »

[15 May 2012 | No Comment | ]

Business listings provider Localeze announced today that it will provide online business listings to Savvi, a savings network. Localeze business listings are standardized across its list of approximately 150 local search platform partners, including search engines, online directories, social networks, mobile apps and personal navigation devices. Savvi offers member-sourced and shared local deals in addition …

Listings Providers, Local, SMBs »

[13 Dec 2011 | No Comment | ]

Our audience might be upset that Jed’s Burgers, a fictitious business set up for the Yext PowerListings demo isn’t real. What may be more upsetting is the fact that 20 percent of local searches will return the wrong information. Lerman is passionate about preventing this problem and his enthusiasm for Yext’s new PowerListings was clear …

Financial Results, lead generation, Listings Providers, Local, Yellow Pages »

[12 Oct 2011 | No Comment | ]

TargusInfo, a major direct marketing tools provider and the parent company of Localeze, a “Big 3″ provider of business listings, will be acquired by NeuStar for $650 million in cash. The deal enhances NeuStar’s positioning as a leader in authentication services across the Internet and voice networks, whether fixed-line, cable or mobile. Authentication is expected …

Call Monetization, Listings Providers, Local, Online/Interactive, Social, Verticals »

[3 Feb 2011 | No Comment | ]

“Write once, read everywhere” concepts are popular ones with so many platforms to serve. Agendize is probably the king of these for listings and appointments, serving more than 66 unique platforms. Localeze and Universal Business Listings are other key players that come to mind for managing name, address and phone (NAP) information.
Other companies are specializing …

Listings Providers, Local, Online/Interactive, SEM, SMBs »

[30 Dec 2010 | 2 Comments | ]

In his keynote address at DMS ’10, Yext CEO Howard Lerman pointed to the imminent release of a tags product in response to Google Tags and emphasized that tags could grow into the standard local advertising unit. Sure enough, the company will officially unveil Yext Tags in January across more than a dozen locally oriented …

Listings Providers, Local, Mobile »

[16 Dec 2010 | One Comment | ]

Last month I had lunch with Infogroup‘s Pankaj Mathur to discuss a range of topics in mobile and local media. One thing we discussed was a new Twitter partnership that was then under wraps. Today the wrapping was taken off.
The deal essentially lets Twitter users and businesses link tweets to Infogroup’s business listing and …

Listings Providers, Local, Online/Interactive, Reputation Management »

[11 Nov 2010 | No Comment | ]

With online search fragmentation and social media emergence driving prodigious growth forecasts for the reputation management sector (BIA/Kelsey projects $3.5 billion in ERPM revenues by 2014), agencies and publishers are both in the market for technology that adds this tool to their client offerings. Canadian agency (directory and digital) DAC Group has jumped on board, teaming with chatmeter to enable clients to …

Display Advertising, Listings Providers, Local, Location Targeting, Online/Interactive »

[14 Oct 2010 | No Comment | ]

For iPromote CEO Michael Barr, “a picture is worth a thousand words.” Now he’s trying to convince third-party publishers, and the local clients they represent, that it’s a no-brainer to serve keyword and location-based display ads alongside the text-based search ads they are already running. This is expressly what iPromote does with its LocalSearch offering.
Barr believes …

Call Monetization, Listings Providers, Local, Online/Interactive, Paid Search, SEM, SMBs »

[12 Oct 2010 | 3 Comments | ]

As local businesses increasingly transition their advertising dollars online, they expect agencies and publishers to furnish them with simple, consolidated solutions supported by tangible, trackable ROI. MerchEngines built its white-label “relationship generation” system to enable online marketing providers to do just that for their SMB clients.
In a crowded online marketplace, where bigger firms such as ReachLocal, Yodle and WebVisible also compete to …

Advertising Networks, Blogging, Coupons/Deals, Hyper-Local, Listings Providers, Local, News, online, Online/Interactive, Verticals »

[28 Sep 2010 | No Comment | ]

As “the media capital of the world,” New York is rife with daily newspapers, high-culture magazines and lifestyle publications, yet Trevor Sumner says he had “no idea what was going on in my neighborhood. I couldn’t even keep up with restaurants in the East Village.” That lack of district-level information inspired NearSay, a start-up site …

Call Monetization, Listings Providers, Local, Online/Interactive, Partnerships »

[9 Sep 2010 | One Comment | ]

SMBs are looking for their phones to ring and their doors to open, pure and simple. These cash register-related activities largely sway their perceptions of online marketing campaign effectiveness. Kenshoo Local, a division of SEM provider Kenshoo, aims to specifically meet these needs via an integration with Mongoose Metrics call-tracking platform. Using the platform, agencies and …

Listings Providers, Local, Online/Interactive, Reputation Management, SMBs »

[7 Sep 2010 | 2 Comments | ]

Universal Business Listing first launched as a “list once, be found everywhere” label to enable SMB listings to comprehensively populate the “fragmented Web.” However, with social media fueling an even more fragmented Web, UBL is now coupling listing enhancement with presence management — a move that puts it in competition with such players as Marchex, MerchantCircle, …

Listings Providers, Local, Online/Interactive, Reputation Management »

[16 Aug 2010 | One Comment | ]

SMBs are missing opportunities for lead generation across major search engines, national and local directories, and vertical channels.  But what if SMBs could receive “visibility reports” that show where their geographic and category gaps are?  That’s the concept behind Palore’s AmIVisible, which launched in December 2009. 
Palore CEO Hanan Lifshitz recently updated us on the growth …

Brand Marketing, Listings Providers, Local, Online/Interactive »

[6 Aug 2010 | 2 Comments | ]

Score one for local businesses … at least in Minnesota.
As of Aug. 1, the state began enforcement of a law that prohibits advertising “deceptive local telephone numbers and geographically deceptive business names” across the Internet, as well as in print advertisements and directories.
Legislation targets national businesses that camouflage themselves behind local names and listings, cluttering …

Listings Providers, Local, User-Generated Content »

[4 Mar 2010 | 5 Comments | ]

Merchant data sent in by fans of merchants and from merchants themselves is becoming increasingly important. Can it be relied on as a main source, or should it only complement listing data from the big three providers — InfoGroup, Acxiom and Localeze?
We talked to Pankaj Mathur, InfoGroup vice president of business development, about it. Not …

Digital Out of Home, Listings Providers, Local, News, online »

[1 Mar 2010 | 2 Comments | ]

A couple of stories caught my attention today. First, Reach Media Group (RMG), a digital out-of-home company that we’ve previously written about, signed a deal to push New York Times content to its network of 800 coffee shops, cafes and eateries in New York, Los Angeles, Chicago, Boston and San Francisco.
According to the press release, …

City Guides, Classifieds, Conferences, Coupons/Deals, Google, Hyper-Local, Listings Providers, Local, Location Targeting, Online/Interactive, Paid Search, SEM, Shopping, offline, Shopping, online, SMBs, Social, Verticals, Web 2.0 »

[14 Jan 2010 | No Comment | ]

Three years ago, BIA/Kelsey created the Marketplaces research program and conference because we saw that local advertising was quickly “verticalizing.” Indeed, money and talent have poured in for the new breed of vertical products that would take their place among existing vertical success stories, such as AutoTrader, Cars.com, Realtor.com and ServiceMagic.
The Marketplaces 2010 conference reveals …

Ad Sales, City Guides, Hyper-Local, Listings Providers, Local, Online/Interactive, Shopping, online, SMBs »

[10 Dec 2009 | No Comment | ]

In a wide-ranging interview this afternoon at ILM:09, ILM Program Director and conference chair Matt Booth tried several times to pin the Yelp COO, Geoff Donaker to the mat. But the unflappable and diplomatic Donaker just wasn’t going to go there.
Donaker spoke with surprising humility about Yelp’s phenomenal growth, from around 14-15 million uniques in …