BIA/Kelsey Bytes are excerpts from research reports. This is the first installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. CALL COMMERCE: WHAT IS IT? One of the…
Search, social, content marketing and local ad sales... these are just a few of the rapidly evolving topics within the Local Commerce Universe. Where do they all stand and what should you be doing and thinking for each? This is…
Next week at BIA/Kelsey's ENGAGE conference in Austin, Texas, four companies representing different elements of the Local Commerce Universe will present 10-minute sponsored case studies. The following synopsis previews GotU's case study. GotU is a white label digital advertising platform operated by…
What are best practices in today's Local Commerce Universe? What are lessons in helping local businesses acquire and retain customers, especially in today's evolving multi-screen world? We want to hear from you. During next month's BIA/Kelsey ENGAGE, we'll spotlight these…
The universe is expanding -- the Local Commerce Universe (LCU) that is. Comprised of companies that derive revenue from local commerce and advertising, it will reach $440 billion by 2021, up from $285 billion today. Digital media & advertising has…
Since BIA/Kelsey SMB in September, we've been talking about the Local Commerce Universe (LCU). It's a new concept and construct that will define how we view "local," and how we package and deliver it to you. BIA/Kelsey CEO Tom Buono…
BIA/Kelsey CEO Tom Buono spoke today at BIA/Kelsey NEXT about the ideas driving local commerce and his company's research strategy. "We announced the first map of the local commerce universe at our SMB show and have been working to populate…
Connectivity, radical levels of integration between people, devices and services, as well as the evolving behavior of the Millennial generation are on tap during BIA/Kelsey NEXT in Los Angeles, beginning today. The conference is our annual look-ahead at new local…
Local isn't just advertising: it continues to expand into a suite of marketing and operational services. It's not just about helping local businesses acquire new customers; it's helping them keep customers. This is concept we've examined for a few years, recently…
GoDaddy has transformed itself over the past few years. Part of that transformation -- besides image -- was to go from a consumer internet powerhouse, to also being known for its SMB tools. We got to ask GoDaddy about the…
After all of the attention paid to eCommerce over the past decade, it only accounts for seven percent of U.S. retail spending (see our recent breakdown). Beyond retail, if you look at just services, close to 100 percent of the…
Social media, video, apps, on-demand and millennials. These are just a few of the emerging trends and themes that will define the coming months and years of the local commerce universe. We're in the thick of planning BIA/Kelsey NEXT and…
We've been talking a lot lately about the "Local Commerce Universe." But what is that exactly? To kick off last month's BIA/Kelsey SMB, Abid Chaudhry and I introduced the topic for the first time. (full session video below). In short,…
What's coming next in the rapidly evolving world of local media & advertising? Is Facebook going to take over the world? How will Google transition its dominance into a mobile/app based world? And what are the orbiting bodies of the…
Last week at BIA/Kelsey SMB, we introduced a new construct that will define BIA/Kelsey coverage in the coming weeks, months and years: The Local Commerce Universe (LCU). Because we were so caught up in the conference and its action-packed program,…
Starting from a review of 3,200 companies, BIA/Kelsey has organized a new view of 575 companies providing local marketing services across 30 business categories. The Local Commerce Universe (LCU) presents the myriad startups and local media companies providing SMB marketing and operational…
What is the Local Commerce Universe, and why is it important? What will Apple's new hardware announcements mean for Local? And how is social media ruling SMB marketing? These are a few topics we tackled this week, aggregated into the Local…
What's the effect of increased competition in local media? Is Uber's class action ruling a death blow? and what is the Local Commerce Universe? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter. Click…
The Local Commerce Universe is expanding. What does this mean? "It's a new way to look at the integration of all the elements of the local commerce ecosystem," says BIA/Kelsey analyst Abid Chaudhry. "This includes traditional media, social, mobile and…
