Category: Ad Sales
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What’s ‘Reality’ When Calculating Online Ad Numbers for Local TV and Radio?
In the past 12 months, local radio and television stations have made significant strides to bolster their online activities, and it is generating noticeable revenues. As will be detailed in BIA/Kelsey’s upcoming Investing In Television® and Investing In Radio® publications, in 2011 local television stations saw a 19.0 percent increase in their online revenues to…
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Selling With Intelligence
We have been meeting with a number of media salespeople, tracking articles about the transformation of the sales process, developing a number of theories specific to transforming the media sales process plus what is needed to support the transformation. We will be exploring a number of these theories and observations supported by sales rep interviews…
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Via iPad App, the Reintroduction of U-T San Diego (The San Diego Union-Tribune)
For newspaper publishers and newspaper readers, iPad apps tend to be nice to have but not especially important. Given the choice of rich newspaper apps like The New York Times and The Wall Street Journal, I actually opt for the browser versions over the apps: I can see a lot more at once, they’re updated…
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Datasphere: New Focus on SMB ‘Adjacencies’ Like Coupons, Events
We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. But a lot of SMB website publishers haven’t really focused on them. DataSphere, on the other hand, has had a coupons product for some time. But it only recently has really…
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Pittman Promotion Lifts the Volume of Radio
The news came over the wires this weekend that Bob Pittman has been named as the new CEO for radio and outdoor giant Clear Channel Communications. Pittman, who is the opening keynoter at ILM West Dec. 12 in San Francisco, steps up from Chairman, Entertainment and Media Platforms. Pittman is the first CEO of Clear…
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Scaling Local Production? Fisher and SpotMixer Boost Video Creation Opportunities for Local Advertisers in Seattle and Bakersfield
While this news has been out for a little while, we thought it was interesting that a company with powerful TV assets would initiate a deal with a company that provides high-quality, affordable video commercial content for local advertisers. After all, isn’t this what TV has been doing since the ’40s. What gives? Anyone who’s…
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Digital Out-of-Home (DOOH) Screens Bridge Traditional and Physical Worlds
BIA/Kelsey moderated a panel on “the Out-of-Home User Experience” (click on image for link to streaming video) at MediaPost’s Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video. Paul Lindstrom, senior VP, Nielsen OnLocation, kicked off the panel with data showing video engagement is about 80…
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San Diego Union-Tribune Buys DiscoverSD.com; Will Merge Deals Database
The San Diego Union-Tribune is buying DiscoverSD. com, a lifestyle website founded in 2006. The acquisition, in the works for six months, was made with an eye toward expanding the UT’s fast growing Daily Deal business arm, which is expected to generate $10 million this year in new revenues. The merger of the two databases…
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Centro, Morris Team to Extend Geo Beyond Local Sites
In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo- and vertical- based ads across a broad spectrum of local and national sites. Other local media partners are likely to team with Centro on similar networks.…
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WebVisible CEO Ron Burr: Focus Is on Sustainability and Growth
SMB reseller WebVisible went through difficult changes last year, downsizing from 320 to 130 employees and retreating from an ambitious direct marketing program. But it has kept core partners intact; key members of the CEO’s installed executive team have stayed intact; and the company has aggressively ramped up its technology program. It is now poised…
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ReachLocal Gets Into Deal a Day Via DealOn
Local sales leaders are now jumping into the deal-a-day phenomenon. Yesterday, Citysearch said it would push deals hard to its thousands of advertisers. Today, ReachLocal announced that it was buying DealOn Media. Specific terms weren’t disclosed, but ReachLocal is valuing DealOn at $10 million. DealOn will be keeping its name for now, and CEO Rich…
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The Battle for Salespeople Is On
We’ve been starting to see the signs of recovery for the past few months. Companies that have been cutting costs and back office expenses are now realizing they need to get the sales end of their businesses moving again. Throughout the recession, salespeople who could at one time demand higher base salaries, fringe benefits, signing…
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‘Deals by Citysearch’ Launches
Citysearch is getting into the deals space, offering a mix of curated daily deals, coupons and other offers from providers such as Groupon, The Dealmap, Restaurant.com as well as from its own base of thousands of advertisers. CityGrid advertisers may also participate. The service, similar to The Dealmap and 8coupons, is mobile-oriented. It is launching…
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Triton, Deal Current Launch Deal a Day for Radio Stations
The interrelationship of daily deals with TV and radio stations and newspapers intrigues us with potential. While not a big factor, traditional media companies can parlay their brand name, promotional power, sales forces and Web sites to reach new merchants that never would have otherwise advertised with them. Second Street Media, Tippr, TownHog and a…
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Centro Gets $22.5 Million; Sees Big Growth in Regional Display
Centro, a pioneer in local online ad placement for national marketers, has received $22.5 million in equity financing from FTV Capital. The money will go toward expanding its regional sales presence and also toward software development. CEO Shawn Riegsecker tells us that he anticipates adding six to eight regional offices to its existing roster of…
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Is Online Inventory Really Here (and Monetizable)? PaperG Teams With Wishpond
The ability to track retail inventory has been on the retail wish list for years. Retailers advertise goods, and then disappoint customers when they don’t have them in stock. Or they have loads of stock in the store, and don’t know they need to promote it to deplete it. Or they have a lot of…
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ILM:10: The Big Opportunity in Local Sales
The ILM:10 conference in Santa Clara ended with what is arguably the most important topic of the conference. How can businesses take all of the incredible users experiences emerging in local and social media and convert them into SMB sales? Tackling this subject were Court Cunningham, CEO of Yodle; Todd Rowe, head of global channel…
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Local Splash Focuses on SEO Template for SMBs
SEO companies are a dime a dozen. How do you stand out? How about guaranteeing a front page rank on major search engines to SMBs? That’s what Relevant Ads’ Local Splash has done. The fast-growing SEO company cofounded in 2006 by former Local.com executive David Rodecker has built a template for SEO that it hopes…
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Internet Summit 2010: AutoTrader a Successful Dot-Com
Leading off the day at the Internet Summit, Chip Perry, CEO of AutoTrader, revealed that the company’s main business focus is not on e-commerce but on filling the gaps in the consumer shopping experience and providing valuable tools for sellers. “The Internet was supposed to change the buyer-seller interaction,” Perry noted. “But AutoTrader kept in…
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CityGrid Extends Hyperlocal Reach via Outside.in
CityGrid Media (formerly Citysearch) will extend its paid base of 800,000 advertisers across thousands of neighborhood news pages, courtesy of a display advertising deal with Outside.in. The two companies have been quietly conducting pilot tests of custom ads in “a couple” of markets, leading to the wider rollout. Outside.in CEO Mark Josephson tells us that…