The Product Marketing to Sales Hand-Off

  • June 3, 2014

The media sector has been caught up in a cycle of introducing numerous products each year or into each sales cycle to either give sales something new to bring to customers or to take advantage of an opportunity within their…

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National Advertisers Spending in Local Markets

In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their spending in these local markets to target consumers in specific geographic areas. While they still spend on nationwide…

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At Leading In Local: ILM 2013: Selling Through LinkedIn

  • December 12, 2013

"Identifying, sharing and building relationships have become the key tools of modern social selling," was the key message delivered by Koka Sexton, Sr. Social Marketing Manager from LinkedIn. As more buyers and sellers are connecting and researching prospects and companies,…

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Hyperlocal Lives: Local Yokel Raises $2.15 Million

  • June 18, 2013

With the exception of efforts like AOL’s Patch and New England’s GoLocal24, “Hyperlocal” has really moved away from its initial focus on neighborhood journalism to more of a focus on geo-targeted advertising and commerce. Redefined this way, there’s a lot…

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A Close Look at Sales Best Practices

Companies that are successfully transforming their sales teams to serve a fast changing local and SMB marketplace tend to follow a common set of best practices. These include a focus on customer-driven key performance indicators, a heavy reliance on data…

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SMB Digital 2012: Performance Marketing

Pay for Performance is the Holy Grail in SMB advertising. SMBs only want to pay for leads that their advertising programs deliver. But moving SMBs from inclusion to performance has never been easy. Recent progress in lead quality assessment has…

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