Skip to content

AdMission Seeks Middle Ground Between Search and Display

The big picture we’ve all been looking at is that online ad spending for search and lead generation is beginning to plateau. ComScore pegs search's share at around 40 percent. Google certainly sees it, hence its recent effort to entrench…

Read more

Gannett Says ‘No’ to Planet Discover’s Outside Work

Planet Discover, the pioneering local search and Internet Yellow Pages vendor, won’t sign new contracts with local media outlets that compete with Gannett newspaper and TV properties, according to sources. Gannett purchased Planet Discover in May 2006, but up to…

Read more

White Directory Rings Up Jingle for Free DA

White Directory Publishers, a division of Hearst Holdings, announced a marketing partnership with Jingle’s 1-800-FREE411 making it the first independent publisher to resell sponsorship products on the 1-800-FREE411 media channel. The deal with White Directory comes on the heels of…

Read more

Peter Horan’s Grand Canyon of Local

We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…

Read more

Peter Horan's Grand Canyon of Local

We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…

Read more

Wired’s Update on Gannett’s Information Center

Gannett’s “Information Center” project to overhaul its newspapers with user-generated content and data-driven services is making some progress, per this month’s Wired magazine piece by Jeff Howe. Since I first reported on the initiative in November 2006, the company has…

Read more

ValPak.com Adds Web 2.0 Features

Coupon giant Valpak has overhauled its Web site using Ajax and other features to make its online coupons download faster and searchable by distance, maps and category. The overhaul is the 15-person division’s sixth since 1998. Valpak, "the blue envelope…

Read more

Google Builds a Local ‘Sales Force’

The Utility Belt blog reported that Google recently announced a plan to pay a commission to people who are willing to photograph local businesses and gather information about the company to post on Google Maps. The idea is that self-appointed…

Read more

Real Estate Connect: Update From Craig (of Craigslist)

Speaking at Inman’s Real Estate Connect last week in San Francisco, Craigslist namesake Craig Newmark says the service is now getting 8 billion page views a month from 450 cities in 50 countries. He also noted that the service is up…

Read more

Florida Times-Union Launches Free DA

Free directory assistance services, funded by pay-per-call ads, have been rolled out by a number of entrepreneurial companies, telcos and Yellow Pages publishers. But now comes The Florida Times-Union, which quietly rolled out a local version of Say Hello Inc.…

Read more

CityVoter Bets on TV Partners for Review Site

With the probable exception of Yelp, standalone review sites haven’t figured out a way to make money. In the past year, Insider Pages was sold off to Citysearch, and Judy’s Book, famously, changed its model to coupons. So why would…

Read more

It’s About the Money, Remember

Last week, Local.com announced that it will acquire PremierGuide, a white-label local search solution, for US$2 million. I’ve read a handful of reviews about this acquisition and most seem to be missing the most important part of this deal: It’s…

Read more

Paul Levine Has Left the Building

Paul Levine has resigned his position as GM of Yahoo! Local to take the VP of marketing slot at AdBright, a Sequoia Capital backed ad marketplace. Jennifer Dulski will be taking over local responsibilities as group vice president and general manager,…

Read more

Fisher’s Goals for ‘PanLocal’ (and Pegasus)

We’re always looking to identify TV station groups that really get it and are going to push hard to compete for local traffic and advertisers online. Is Fisher Communications the one? Last week, Fisher – a publicly traded, Seattle-based owner…

Read more

AOL Buys Tacoda (and Its Strong Local Ties)

AOL reportedly beat out Microsoft and is paying $275 million for Tacoda, the behavioral targeting company that serves ads to 125 million people across 4,000 Web sites. Tacoda will likely be operated as a separate unit, complementing Advertising.com, AOL’s highly successful…

Read more

NHL Adds Local IPTV Services

The National Hockey League and its 30 teams, unable to score exposure on major media networks, are going local and on demand, with extensive game, team and community programming being launched next season. The service, produced by NeuLion, a technology integrator…

Read more
Back To Top