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Evolving the Sales Channel

There has been lots of talk lately (more so than normal it seems) about evolving the Yellow Pages sales channel to a more consultative role for bringing in leads of all forms -- to be "agnostic," as is often said. This…

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Yellowpages.com Re-ups With Marchex

Marchex announced today that it has extended its relationship with AT&T's Yellowpages.com to provide its private-label SEM placement services. These services are resold by AT&T directory sales reps as YPClicks Search Engine Solutions, and the new agreement extends the relationship…

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A Good Online Sales Rep Is Hard to Find

The sales rep recruiting game has just gotten a bit more crowded and a lot more competitive. As we have discussed at our conferences and in recent Kelsey Advisories, with the influx of new online directory players such as Citysearch,…

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Survey: ‘Local Search’ Broader Than ‘Google’

A new survey of 2,000 consumers by Nielsen/Netratings for WebVisible found that 86 percent of those surveyed used the Internet to find a local business from which to shop, a dramatic rise from a similar survey from last year where…

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‘CMR Gateway’ Places National Ads in Indie YPs

National advertising dollars remain mostly elusive for independent Yellow Pages publishers. They get just 5 percent of total revenues from national, as opposed to 14 percent for incumbent publishers. But working to change the situation is the CMR Gateway, an…

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'CMR Gateway' Places National Ads in Indie YPs

National advertising dollars remain mostly elusive for independent Yellow Pages publishers. They get just 5 percent of total revenues from national, as opposed to 14 percent for incumbent publishers. But working to change the situation is the CMR Gateway, an…

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Topix Refocuses on Place Bloggers and UGC

Under-served small communities are getting more attention. Companies like TownNews, Grayboxx and Topix have set out to focus on small town and exurban residents, and aggregating those local users for advertisers. As we wrote in April, Topix -- a 25-person company…

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ILM:07 Update: Google, Citysearch, Zillow +++

Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A. I think there’s something for everyone. And this year,…

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Finding the 'Ultimate' Local Ad Model

An interesting panel today at the SMX Local & Mobile conference attempted to find this elusive animal, although Ingenio CMO Marc Barach warned the audience at the onset not to expect the question to be answered because an answer doesn't…

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Belo Splits TV and Newspaper: End of Cross Media?

Belo’s decision to split up its TV and newspaper/Web properties makes sense -- if you are on Wall Street. TV stations and newspapers have different growth dynamics right now, and there are tax implications too. Is Belo writing off the…

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CitySquares Targets 'In-Between' Neighborhoods

After two years in operation, CitySquares hasn’t necessarily broken out of the box. But Beantown’s neighborhood-centric directory of local businesses has got about $1 million in venture funding; almost 400 advertisers paying roughly $600 a year, mostly for “deluxe” business profiles;…

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CitySquares Targets ‘In-Between’ Neighborhoods

After two years in operation, CitySquares hasn’t necessarily broken out of the box. But Beantown’s neighborhood-centric directory of local businesses has got about $1 million in venture funding; almost 400 advertisers paying roughly $600 a year, mostly for “deluxe” business profiles;…

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Zillow Valuation Now $350 Million

Zillow has landed $30 million in new financing, which comes on top of the $57 million already raised. The new round values the 155-employee “Zestimate” provider at $350 million, according to reporting by Rebecca Buckman at The Wall Street Journal.…

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WebVisible: 'Why SMB Advertisers Churn'

The churn rates for low-end local businesses are incredibly high. Why is that? WebVisible CEO Kirsten Mangers told Directory Driven Commerce attendees the reason we don’t see high conversion rates for low-end advertisers is their Web sites “really suck.”  It…

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WebVisible: ‘Why SMB Advertisers Churn’

The churn rates for low-end local businesses are incredibly high. Why is that? WebVisible CEO Kirsten Mangers told Directory Driven Commerce attendees the reason we don’t see high conversion rates for low-end advertisers is their Web sites “really suck.”  It…

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DDC Coverage: YPG Pursues YP and Classifieds Synergies

Trader Pubs, the Canadian shopper publisher of AutoTrader.ca and assorted other titles acquired by YPG last year, is seeking synergies between the companies that add usage and extend advertiser relationships in both directions, according to Geneviève LeBrun, a longtime YPG…

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Major Market Challenge: All Contenders Welcome

What’s fun about attending a DDC conference is that at some point a challenge is laid down calling for a radical change. Yesterday afternoon, Neal Polachek and Charles Laughlin outlined the challenges major metropolitan markets face around the world including: …

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