Ad Agencies Meet ATSC 3.0

Ad Agencies Meet ATSC 3.0

Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive…

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Professional Services Are All About Targeting

Advertising in local can be a challenge for highly specialized businesses, especially in the professional services like realtors, accountants, lawyers, therapists, web designers, pr and marketing services. The professional services industry is changing rapidly with disruptors from technology to customer…

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Online Radio Ads = Local Ad Opportunity

Online Radio Ads = Local Ad Opportunity

Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of the US…

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What Do SMBs Want From Sales?

What Do SMBs Want from Sales?

Deliver on Promises It's not surprising that the top characteristic SMBs said they want from their local sales person is that they deliver on what they promise. While sales is not fulfillment, when setting expectations with SMBs there should be a…

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