Home » Archive

Articles in the lead generation Category

Conferences, lead generation, Leading in Local: The National Impact, Listings Providers, Local, SMBs »

[23 Apr 2014 | One Comment | ]

The “Big Data” revolution has hit every strata of the economy, providing insights into users and customers for everything from B2B materials to entertainment and travel.
But what’s the impact of Big Data on marketing to small businesses? The use of Big Data is very important, and highly applicable to SMBs, suggests Radius VP of Marketing …

lead generation, Online/Interactive, SEO, Social »

[20 Mar 2014 | No Comment | ]

On Tuesday, March 25, BIA/Kelsey and Surefire Social are teaming up to host a live webcast on the booming opportunity, but inherent challenges, in national-local digital marketing for brands and multi-location enterprises.
BIA/Kelsey forecasts locally-targeted advertising and promotions spend by national businesses to approach $53 billion in the U.S. by 2017. As a result, brands are …

Ad Sales, National, Advertising Networks, Conferences, lead generation, Leading in Local: Interactive Local Media, Local Marketing, Online/Interactive, Sales Best Practices, Television, Local, Traditional Media »

[12 Dec 2013 | No Comment | ]

Day 2 of Leading in Local: Interactive Local Media conference opened with BIA/Kelsey’s VP and Chief Economist, Mark Fratrik, who shared some exciting pieces of information from BIA/Kelsey’s Media Ad view. Media Ad View is BIA/Kelsey’s research product that offers a market by market view of the local media pie.
Fratrik stated, “Local media advertising revenues …

lead generation, Local Marketing, Mobile, Online/Interactive, Sales Best Practices, SMB Digital Marketing, Social »

[12 Sep 2013 | No Comment | ]

Amidst all the talk at the second day of SMB Digital Marketing, challenges faced by small businesses and hard recommendations on the best practices for lead generation was offered by Chris Mancini, CMO of Reply.com. Citing the need for easier solutions for the smaller merchants, Chris provided some insight as to the nature of the …

lead generation »

[11 Jul 2013 | No Comment | ]

Fast, efficient service leads has been a goal of numerous companies since the commercialization of the Internet. Richard Rosen and his team at FastCall411 pioneered the space seven or eight years ago, although their service was initially limited to hiring car service. The first car service to respond to queries would win the job.
Several …

Conferences, lead generation, Mobile »

[24 Jun 2013 | 3 Comments | ]

Is email still the anchor for customer engagement, given the rise of mobile, social media, texting, websites and big data? With people joking that they don’t even know what email is, you have to wonder.
ExactTarget, which specializes in email marketing and other personalized marketing programs, argues that email is more central than ever before. …

Facebook, lead generation, Online/Interactive, SMB Digital Marketing, SMBs, Social »

[27 Sep 2012 | 2 Comments | ]

Among the many headlines that emerged from SMB Digital Marketing 2012 (CRM, digital loyalty, performance marketing), one that caught the attention of most in the room was the research return that social ROI is shifting dramatically toward customer acquisition. In fact, BIA/Kelsey’s LCM 16 survey highlights suggest that 42 percent of SMBs now turn to …

lead generation, Mobile, Partnerships, Social »

[18 Jul 2012 | No Comment | ]

Though BIA/Kelsey’s LCM 15 survey suggests that SMBs are still sluggish to adopt mobile websites (fewer than 10 percent) or other forms of mobile marketing, we believe mobile momentum will finally accelerate as business owners’ personal comfort with the device grows. Manta’s Q2 SMB Wellness Index, which reveals that proprietors use their mobile phones frequently for …

Call Monetization, lead generation, Mobile »

[26 Jun 2012 | 3 Comments | ]

Telmetrics, a call measurement provider, has released pay-per-call best practices designed to optimize the number of quality, billable calls delivered to advertisers. “With mobile it is all about being there at the time of action — whether it is a new or existing customer, asking for basic info from store hours to driving directions — …

lead generation, Online/Interactive, SMBs, Social »

[11 May 2012 | 3 Comments | ]

With more than 1 million registered users and 87 million company profiles, Manta has established itself as a hub where small businesses can be found…and find each other. Now, having raised a fresh round of $44 million in funding from Norwest Venture Partners, Manta has its sights set on several ambitious growth targets — evolving …

Ad Sales, lead generation, Sales Best Practices, SMBs, Traditional Media »

[3 Feb 2012 | One Comment | ]

We have been meeting with a number of media salespeople, tracking articles about the transformation of the sales process, developing a number of theories specific to transforming the media sales process plus what is needed to support the transformation. We will be exploring a number of these theories and observations supported by sales rep interviews …

ILM West, lead generation, Online/Interactive »

[12 Dec 2011 | No Comment | ]

Search engine marketers are no longer selling calls to merchants but conversion. Prior discussions among industry insiders focused on calls, but according to a Manta survey, 49 percent of merchants named referrals as the most valuable lead source. This was among the insights shared by moderator Charles Laughlin during the mid-afternoon session, “The New Wave …

Financial Results, lead generation, Listings Providers, Local, Yellow Pages »

[12 Oct 2011 | No Comment | ]

TargusInfo, a major direct marketing tools provider and the parent company of Localeze, a “Big 3″ provider of business listings, will be acquired by NeuStar for $650 million in cash. The deal enhances NeuStar’s positioning as a leader in authentication services across the Internet and voice networks, whether fixed-line, cable or mobile. Authentication is expected …

lead generation, Verticals »

[12 May 2011 | One Comment | ]

MerchantCircle last week quietly added free Request for Quote services for its large base of 1.6 million local merchants, immediately sending out more than 180,000 quotes. The quotes are based on category and locale.
Logistically, consumers who ask for quotes are asked for more information, if needed. They are then routed to merchants. The MerchantCircle …

lead generation, Verticals »

[1 Apr 2011 | 2 Comments | ]

The home and trade leads space was getting a lot of attention a year ago, with a number of social media driven leads companies hoping to cut in on longtime leaders such as ServiceMagic and Angie’s List. Among the contenders: Cox’s Kudzu, Redbeacon, Likelist, HelpHive , Sears’ ServiceLive and Thumbtack.
Not much has been heard from …

lead generation, Online/Interactive, Social, Verticals »

[28 Mar 2011 | No Comment | ]

If you are a small business, what do you do after you run the daily deal? Or how do you run a daily deal-like promotion “safely,” without hurting your brand? These are the questions a number of start-ups have posed for themselves as they seek to dive in to the deals revolution, while differentiating themselves …

lead generation, Mobile, Online/Interactive »

[24 Mar 2011 | One Comment | ]

I recently had the opportunity to sit down with Brooklyn-based Pontiflex, which describes itself as “the industry’s leading mobile, email and social acquisition platform.” The real power behind the Pontiflex approach is the ability to capture email and consumer data in an open and transparent way. Advertisers only pay for the actual signups — data …