Selling With Intelligence

We have been meeting with a number of media salespeople, tracking articles about the transformation of the sales process, developing a number of theories specific to transforming the media sales process plus what is needed to support the transformation. We…

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MerchantCircle Adds Request for Quote

MerchantCircle last week quietly added free Request for Quote services for its large base of 1.6 million local merchants, immediately sending out more than 180,000 quotes. The quotes are based on category and locale. Logistically, consumers who ask for quotes…

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Pontiflex Powers Up Signup Ads

I recently had the opportunity to sit down with Brooklyn-based Pontiflex, which describes itself as “the industry’s leading mobile, email and social acquisition platform.” The real power behind the Pontiflex approach is the ability to capture email and consumer data…

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