A Conversation With Specific Media

Summary Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising.…

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Are IYPs the Next Online Video Frontier?

With growing interest in online video and the lack of available inventory, advertisers are scrambling to find new outlets for their online advertising dollars. According to a recent Advertising Age article: "It's certainly not lack of interest from advertisers, who…

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IPTV and Local

A handful of articles came out today that together triangulate some interesting points on the future of IPTV and local. The New York Times examines a few automated ad platforms and services that are following the trail blazed by Spot…

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U-Verse Takes First Steps Toward Local

AT&T's triple-play product bundle, U-verse, is currently available in 11 U.S. markets and is largely in testing phases. It has a long way to go before it can compete with cable offerings in many markets, but once it clears content…

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A Conversation With vSocial

Recently I had the chance to catch up with Mark Sigal, CEO of online video distribution platform provider vSocial. The company provides a platform for advertisers and video publishers to publish and brand videos on existing Web sites, social networks…

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Theme of the Day: Device Convergence

As mentioned briefly yesterday, we expect much of the product innovation unveiled at CES to deal with device convergence  particularly with sharing content between Web, mobile and TV. Bill Gates' keynote had this theme, but it showed little difference…

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Gearing Up for CES

The annual Consumer Electronics Show kicks off this week and there will no doubt be a flood of product announcements, many of which will be relevant to the local and online media space. Last year, CES saw the launch of…

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