Product Placement Comes Closer Into Focus

Nielsen has released figures on the top brands and top TV programs involved with product placement. This is an area that could represent lots of opportunity when the interactivity of the Web reaches the television (read: IPTV). We've already seen…

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TV and Cable Cos. Take Page From Online

Two separate but related news items caught my eye today. First, Comcast has acquired social networking technology provider Plaxo in order to integrate social network-like features that let viewers share programming, among other things. Second, Turner Entertainment Networks announced a…

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The Rise of ‘How-To’ Videos

Lately there has been a noticeable rise in the amount of attention and investment paid to online video sites that specialize in generating "how-to" videos. These include: ExpertVillage (acquired by Demand Media last June) VideoJug (received $30M last May) HowCast…

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