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Articles in the IPTV Category

IPTV, Online/Interactive »

[17 Jun 2011 | No Comment | ]

Sensis Digital Media will create a new ad business by joining forces with the Telstra and BigPond classifieds in the Media Application and User Expreience Group (MAX). Starting July 1, the merged businesses will have access to more than 9 million consumers online and 10.5 million mobile customers each month.
Michael Padden, head of media classifieds …

IPTV, Television, Local, Video, Video, online »

[30 Nov 2010 | No Comment | ]

With cable subscriptions declining and a host of nonlinear, IP-connected devices emerging to offer new, incremental revenue possibilities, the time has come for local TV to get serious about an OTT strategy. To capitalize on this opportunity at a market level, local operators should be asking, “what does an effective OTT strategy entail?” and “what …

IPTV, Television, Local, Video, Video, online »

[31 Aug 2010 | No Comment | ]

Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television. 
The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live (linear broadcasting, whether prerecorded such as a TV series or movies, or actual live programming like …

IPTV, Television, Local, Video, Video, online »

[17 Aug 2010 | No Comment | ]

Even though Hulu CEO Jason Kilar calls his service “incremental and complementary” to cable, the online video hub’s potential fall IPO is a testimony to the transition of TV across screens and the rapid growth of OTT (over-the-top) services.
OTT delivers IP video to end-users over third-party broadband using gaming consoles, set-top boxes, and other devices to connect the Internet …

Brand Marketing, IPTV, Online/Interactive, Video, online »

[22 Jul 2008 | One Comment | ]

Television is becoming more and more interactive, bringing us closer to a day when we’ll have pull-based content and ad delivery. IPTV promises a lot here, by virtue of its IP-based architecture. But there are lots of other factors that need to coalesce before we get there, including ad delivery, advertiser adoption and Madison Avenue …

IPTV, Online/Interactive, Video, online »

[5 Jun 2008 | No Comment | ]

Two news items caught my eye today as they relate to our ongoing coverage of interactive product placement in various entertainment media.
First, Sony has announced a deal that will bring in-game ads to PlayStation 3 games. It will work with IGA worldwide, a New York-based outfit that specializes in video game product placement. Video game …

IPTV, Online/Interactive »

[29 May 2008 | No Comment | ]

Nielsen has released figures on the top brands and top TV programs involved with product placement. This is an area that could represent lots of opportunity when the interactivity of the Web reaches the television (read: IPTV).
We’ve already seen some models developed and speculated, but it has yet to really take off. In broadcast television, …

IPTV, Online/Interactive »

[23 May 2008 | One Comment | ]

Though IPTV hasn’t been the primary focus of a blog post in a while, we’ve mentioned it here and there as a local search medium to start thinking about. The thinking goes that the IP architecture of the technology will allow more precise targeting with content and ad delivery, as well as a two-way street …

IPTV, Online/Interactive, Television, Local »

[14 May 2008 | No Comment | ]

Two separate but related news items caught my eye today. First, Comcast has acquired social networking technology provider Plaxo in order to integrate social network-like features that let viewers share programming, among other things. Second, Turner Entertainment Networks announced a new plan to index content within television shows so contextually relevant ads can be served …

IPTV, Online/Interactive, Video, online, Yellow Pages, Internet »

[12 Feb 2008 | One Comment | ]

Lately there has been a noticeable rise in the amount of attention and investment paid to online video sites that specialize in generating “how-to” videos. These include:
ExpertVillage (acquired by Demand Media last June)
VideoJug (received $30M last May)
HowCast (launched this month with $8M from Tudor Investment Corp.)
MonkeySee (launched last month)
5Min.com (received $5M from Spark Capital last …

AT&T, IPTV, Online/Interactive, Yellow Pages, Internet »

[3 Feb 2008 | 2 Comments | ]

I’m a happy subscriber to AT&T’s U-verse IPTV service, and I noticed in the monthly program guide that AT&T’s Yellowpages.com is now available on Channel 97. So I “rented” it … a process that required a one-time-only download of graphics, etc.
The Yellowpages.com screen appeared after about a minute. It has the logo on top, …

Ad Sales, Advertising Networks, AT&T, Call Monetization, Contextual Advertising, Directory Assistance, IPTV, Mobile, Online/Interactive, Yahoo!, Yellow Pages, Internet »

[30 Jan 2008 | One Comment | ]

In a significant development, AT&T’s Yellowpages.com is replacing Yahoo! Local Search for AT&T’s broadband and Internet customers. It is a move that will greatly enhance Yellowpages.com’s position in the space. The company recently told analysts it expects to attract 2 billion searches in 2008 and 3 billion by 2010.
The move is part of a broad …

Ad Sales, AT&T, Call Monetization, Devices, Directory Assistance, IPTV, Mobile, Online/Interactive, Paid Search, Yellow Pages, Internet »

[12 Dec 2007 | No Comment | ]

While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon, AT&T is betting that there is a home field advantage in keeping its landline, mobile …

Ad Sales, National, General Marketing, International Markets, IPTV, Radio, Social, Traditional Media, Video, online, Web 2.0 »

[21 Nov 2007 | No Comment | ]

Last week Bebo, the global social network, announced its new OpenMedia platform partnerships. The network has partnered with major media brands to deliver premium content to its 40 million users.
Partnerships include CBS, MTV Networks, ESPN, the BBC, Channel Four, ITN, Yahoo! and BSkyB, as well as emerging media companies like Music Nation, Next New Networks, …

AT&T, IPTV, Online/Interactive, Video, online »

[14 Nov 2007 | No Comment | ]

Here at GigaOm’s NewTeeVee Live event, it’s a who’s who of players in the small but growing online video space.
AT&T’s $6 billion investment in its U-Verse IPTV rollout will get 8 million subscribers by the end of the year and 18 billion by the end of ’08, hopes AT&T group president Ralph de la Vega. …

Ad Sales, Ad Sales, National, Advertising Networks, AT&T, Blogging, Brand Marketing, Call Monetization, City Guides, Classifieds, Conferences, Contextual Advertising, Coupons/Deals, Devices, Directory Assistance, Display Advertising, Forecasts, Funding, General Marketing, Google, Hyper-Local, IPTV, Listings Providers, Local, Mapping, Microsoft, Mobile, News, online, Newspapers, Online/Interactive, Paid Search, Shopping, online, SMBs, Social, Television, Local, Traditional Media, User-Generated Content, Verticals, Video, online, Web 2.0, Yahoo!, Yellow Pages, Internet, Yellow Pages, Print »

[31 Oct 2007 | No Comment | ]

The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the hotel while you can. The latter tends to sell out.
In recent weeks, we’ve been putting the final touches on the program. For instance, we’ve added …

Ad Sales, Ad Sales, National, Advertising Networks, AT&T, Brand Marketing, City Guides, Classifieds, Conferences, Contextual Advertising, Devices, Display Advertising, Forecasts, General Marketing, Google, Hyper-Local, IPTV, Mapping, Microsoft, Mobile, News, online, Newspapers, Online/Interactive, Paid Search, Shopping, online, SMBs, Social, Television, Local, User-Generated Content, Verticals, Video, online, Web 2.0, Yahoo!, Yellow Pages, Internet, Yellow Pages, Print »

[2 Oct 2007 | No Comment | ]

Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A.
I think there’s something for everyone. And this year, as most of you know, we’ve partnered with Search Engine Strategies for a series of practical …

Ad Sales, Advertising Networks, AT&T, Blogging, Brand Marketing, Call Monetization, City Guides, Classifieds, Conferences, Contextual Advertising, Coupons/Deals, Devices, Directory Assistance, Display Advertising, Forecasts, General Marketing, Google, Hyper-Local, IPTV, Listings Providers, Local, Mapping, Microsoft, Mobile, News, online, Newspapers, Online/Interactive, Paid Search, Television, Local, User-Generated Content, Verticals, Video, online, Web 2.0, Yahoo!, Yellow Pages, Internet »

[17 Sep 2007 | 2 Comments | ]

While I am in Reston, VA, attending Kelsey’s Directory Driven Commerce conference, I thought it would be a good time to start talking about our next show, which I am co-producing: Interactive Local Media 2007. The show is being done in tandem with SES Local, takes place Nov. 28-30, and is at the Los Angeles …

Ad Sales, National, Advertising Networks, IPTV, Online/Interactive, Verticals »

[18 Jul 2007 | One Comment | ]

Summary
Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising. This will gain relevance and effectiveness with the acutely targeted IP-based advertising that upcoming IPTV packages …