BIA's Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate…
While local TV groups and MVPDs strive to achieve significant revenue growth with their traditional advertising products, progress can be hampered by the increased spend shifting to digital ad platforms in local markets. BIA forecasts that digital media will increase from…
Sensis Digital Media will create a new ad business by joining forces with the Telstra and BigPond classifieds in the Media Application and User Expreience Group (MAX). Starting July 1, the merged businesses will have access to more than 9…
Television is becoming more and more interactive, bringing us closer to a day when we'll have pull-based content and ad delivery. IPTV promises a lot here, by virtue of its IP-based architecture. But there are lots of other factors that…
Two news items caught my eye today as they relate to our ongoing coverage of interactive product placement in various entertainment media. First, Sony has announced a deal that will bring in-game ads to PlayStation 3 games. It will work…
Nielsen has released figures on the top brands and top TV programs involved with product placement. This is an area that could represent lots of opportunity when the interactivity of the Web reaches the television (read: IPTV). We've already seen…
Though IPTV hasn't been the primary focus of a blog post in a while, we've mentioned it here and there as a local search medium to start thinking about. The thinking goes that the IP architecture of the technology will…
Two separate but related news items caught my eye today. First, Comcast has acquired social networking technology provider Plaxo in order to integrate social network-like features that let viewers share programming, among other things. Second, Turner Entertainment Networks announced a…
Lately there has been a noticeable rise in the amount of attention and investment paid to online video sites that specialize in generating "how-to" videos. These include: ExpertVillage (acquired by Demand Media last June) VideoJug (received $30M last May) HowCast…
I'm a happy subscriber to AT&T's U-verse IPTV service, and I noticed in the monthly program guide that AT&T's Yellowpages.com is now available on Channel 97. So I "rented" it ... a process that required a one-time-only download of graphics,…
In a significant development, AT&T’s Yellowpages.com is replacing Yahoo! Local Search for AT&T’s broadband and Internet customers. It is a move that will greatly enhance Yellowpages.com’s position in the space. The company recently told analysts it expects to attract 2 billion…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
Last week Bebo, the global social network, announced its new OpenMedia platform partnerships. The network has partnered with major media brands to deliver premium content to its 40 million users. Partnerships include CBS, MTV Networks, ESPN, the BBC, Channel Four,…
Interactive Local Media: 07 is ready to roll Nov. 28-30 in L.A. That’s next Wednesday through Friday! The show, which is being produced in partnership with SES Local, has attendees from all over the world. One exec told me he…
Here at GigaOm's NewTeeVee Live event, it's a who's who of players in the small but growing online video space. AT&T's $6 billion investment in its U-Verse IPTV rollout will get 8 million subscribers by the end of the year…
Here at GigaOm's NewTeeVee Live event, it's a who's who of players in the small but growing online video space. AT&T's $6 billion investment in its U-Verse IPTV rollout will get 8 million subscribers by the end of the year…
The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the hotel while you can. The latter tends to sell out.…
Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A. I think there’s something for everyone. And this year,…
While I am in Reston, VA, attending Kelsey's Directory Driven Commerce conference, I thought it would be a good time to start talking about our next show, which I am co-producing: Interactive Local Media 2007. The show is being done…
