Behind the Forecast Numbers

Earlier this week I went to hear an economist offer his take on the current economy and how soon it would recover. Long story short, I believe the speaker, who had outstanding credentials, was overly optimistic. (I really believe he may…

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New Dex IYP Goes Live

R.H. Donnelley has flipped the on switch on the new DexKnows.com Internet Yellow Pages platform. We wrote extensively about this new platform while it was in beta, in a blog post as well as an Advisory from The Kelsey Report.…

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YPA Weighs In With Its Own Blog

The Yellow Pages Association has launched its own blog, apparently to add its voice to the ongoing blogosphere debate on the future of Yellow Pages. The blog's first post from YPA President Neg Norton explains the rationale for the blog…

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Egypt YP Goes Mobile

The Egypt Yellow Pages, operated by Dubai-based Al Wahda Express LLC, has launched an online/mobile mapping service. According to the announcement, users will be able to view local businesses on their mobile phones in either satellite or map view. We…

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RHD in Beta With New IYP Platform

R.H. Donnelley has recently opened up the beta version of its new DexKnows IYP platform (the new search box is above right), known internally as DK2, which TKG previewed last week with Brian Barnum, president of RHDi, and Jeff Porter,…

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Yell.com Partners With U.K. Home Vertical

The U.K. online Yellow Pages directory Yell.com has announced a partnership with IdealHomeShow.co.uk, giving the home improvement and garden trade show Web site access to Yell.com’s local business listings in related headings. This agreement is a first for Yell.com, according…

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Yellow Pages News Roundup

Here is a collection of newsworthy Yellow Pages and directional media items that I've noted over the past week or so. Got this press release in my inbox from Yell Group this morning, showing some creativity in linking the print…

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Yellowbook Gets in the UGC Game

This isn't a brand-new item but is something I just noticed: Yellowbook.com now offers the ability for users to rate businesses and read the reviews of others. The reason this is notable is that the IYP for a while was…

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YPG Deal With My Virtual Paper

This just in. Canada's Yellow Pages Group has announced a deal with My Virtual Paper, a start-up that has developed a process for extracting and indexing deep content from SMBs' offline business papers -- brochures, fliers and so on. CEO Manoj…

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Mark Canon on How to Be a Good Symbiot

Mark Canon, president of U.K.-based Yell.com (part of Yell Group) kicked off Interactive Local Media 2008 today with an insightful, and at times esoteric, presentation that challenged much of the conventional wisdom that has driven organizations making the transition from…

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Watch: New Yellowbook TV Ad

Yellowbook has released the latest television spot in its new series of ads featuring "futuristic" local search scenarios. These have started rolling out since the company's new logo and general re-branding effort. The latest ad has an additional online twist:…

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