Google Takes Aim at Sensis Australia

The long-awaited launch of local business search functionality for Google Maps Australia happened earlier this week, as reported by The Australian. According to the article: "The latest competitor to the established players, to be known as Google Maps, will directly…

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Yellow Pages Mini News Roundup

A few interesting pieces of news came out of the Yellow Pages world today:  Telstra has bailed out of the bidding for Telecom New Zealand's Yellow Pages Group. This comes as no surprise, as intense bidding has pushed the…

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Yellow Pages News Round-Up

I've seen several announcements in recent days and weeks in the online Yellow Pages space that are worthy of your attention. First, the European directory publishers PagesJaunes Groupe and Seat Pagine Gialle have both launched beta online classified services, offering…

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European Newspapers Challenge Search Giants

AP reported that Copiepresse, a copyright protection group that represents 17 French and German-language Belgian newspapers, asked Yahoo! to remove links that point to the newspapers' content. At issue is whether a cached page (a copy of content that is…

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Yell.com Expands Mobile Offering

U.K. publisher Yell's online directory operation, Yell.com, has expanded the capability of its mobile directory platform with a new service being offered both in application- and browser-based modes through a deal with the Danish mobile search firm mobilePeople. Here is…

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Buying Online Climbs in Europe

The European Interactive Advertising Association released portions of a study showing increases for online conversion rates across several categories. The chart below, part of the release, shows the product categories with the fastest growing "conversion rates" from 2005 to 2006.…

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Sensis Drives Into New Vertical

The Australian directory publisher Sensis is continuing its efforts to build online destinations for key verticals. Sensis recently unveiled a beta version of CarShowroom.com.au, a site that allows comparative shopping of new cars sold in Australia, according to this report…

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Telmex Spreads Its Wings

We noticed with interest a recent news item reporting that the Mexican telecom Telifonos de Mixico (Telmex) has expanded into the directory business in Argentina, with plans to launch a new competitive directory in Buenos Aires. This comes on the…

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