Linkedin as New Age Yellow Pages

Linkedin has become a valuable resource for connecting business professionals. Recently Linkedin has added a professional services feature that allows members to share their business contacts in specific service categories. The new “Services” tab allows users to find people via…

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PagesJaunes Takes Huge Online Risk

Pagesjaunes France has announced it will take a dramatic pricing approach in its largest urban markets where it will cut print costs by 20 percent while raising online costs on average by 50 percent. The goal of the pricing program…

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Telmex to Spin Off Yellow Pages Unit

The Mexican telecommunications giant Telmex plans to spin off its Yellow Pages and international operations into a new holding company called Telmex Internacional.  "Telmex expects that the spin-off will become effective and further expects that the shares of Telmex Internacional will…

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Shopping With Yellow Pages

'Tis the season for shopping and at times endless aggravation finding stores that actually have the items you want in stock. I’m all about anything that can help ease the stress of the shopping experience. And one thing I rediscovered…

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A Merger of Rivals in the Netherlands

European Directories and Truvo announced the possibility of a merger of their respective De Telefoongids and Gouden Gids directory operations in the Netherlands. According to the news release: Cornel Riklin, CEO of European Directories, said “We are very excited about…

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TMP Local Search Research, Take Two

Stuart McKelvey, president and CEO of TMP Directional Marketing, gave ILM:07 attendees a second look at their online user study to help clarify its results and provide insight on how this can serve to help more effectively plan both online…

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European Directories Invests in Spotzer

Amsterdam-based Spotzer, which creates multimedia video ad campaigns for small and medium-sized businesses, announced it has acquired a 10 million euro (US$14.8 million) investment from the U.S. venture capital firm Sierra Partners and European Directories, a print and online directory publisher…

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Should Publishers Embrace Opt-Out?

Should directory publishers embrace the concept of opt-out, the notion that some mechanism should be created that allows consumers to choose not to receive a print book? This question arose last week at the Yellow Pages Today event in Zurich,…

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Will Sensis Go on a Buying Spree?

An article in the Australian newspaper confirms that Sensis will need to pursue acquisitions in order to meet the five-year growth objectives set out by Telstra CEO Sol Trujillo back in 2005. Telstra is Australia's leading telecom and is the parent…

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Call Genie Acquires BTSLogic

Toronto-based voice search technology provider Call Genie announced today that it will acquire European DA technology provider BTSLogic for $1.5 million. The press release is somewhat unclear on details of how this will play out, but it states generally that…

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Yellow Pages Odds n’ Ends

I've collected a number of Yellow Pages-related items over the past week or so that are worth noting. So here it goes: The Texas ad agency FKM has launched a new unit to focus on interactive Yellow Pages and related online…

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Yellow Pages Odds n' Ends

I've collected a number of Yellow Pages-related items over the past week or so that are worth noting. So here it goes: The Texas ad agency FKM has launched a new unit to focus on interactive Yellow Pages and related online…

Read More