SMBs & Marketing Automation

SMBs & Marketing Automation

One very simple way for small businesses to compete with the big players in their markets  is with the help of marketing automation  such as email and social media monitoring. Marketing automation helps small businesses appear and behave like a brand or…

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SMB Start Ups Focus On Digital Visibility

SMB Start Ups Focus on Digital Visibility

The internet is flooded with how-to's and "hacks" -- quick, cheap ways to get things done. For new small businesses with limited resources, it's essential to quickly get customers through the purchase funnel to survive. CenturyLink's recent infographic, "How to Launch a…

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Holiday Wish List For SMBs

Holiday Wish List for SMBs

So what products and services are small and medium businesses most interested in adding to their marketing activities for  2016? In our current Local Commerce Monitor survey of SMBs (Q3/2015), we asked SMBs about their future marketing and advertising plans in the coming year.…

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Behold, The Local Commerce Universe

Behold, The Local Commerce Universe

Last week at BIA/Kelsey SMB, we introduced a new construct that will define BIA/Kelsey coverage in the coming weeks, months and years: The Local Commerce Universe (LCU). Because we were so caught up in the conference and its action-packed program,…

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Local Retail Poised For Digital Expansion

Local Retail Poised for Digital Expansion

Retail SMBs are more poised than their counterparts in other verticals to adopt sophisticated digital advertising and marketing. This is clearly shown by BIA/Kelsey's Local Commerce Monitor ™ (Wave 18) survey of small businesses. Retail SMBs are already highly oriented to…

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Entertainment Value: SMBs Have it Too

SMBs in the entertainment vertical love video advertising. We're talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they're big fans of online video, particularly website and YouTube videos. They're also big on cable…

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