Yellow Pages Odds n' Ends

I've collected a number of Yellow Pages-related items over the past week or so that are worth noting. So here it goes: The Texas ad agency FKM has launched a new unit to focus on interactive Yellow Pages and related online…

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Yellow Pages Odds n’ Ends

I've collected a number of Yellow Pages-related items over the past week or so that are worth noting. So here it goes: The Texas ad agency FKM has launched a new unit to focus on interactive Yellow Pages and related online…

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Yellow Pages' Shows Tell It Like It Is

Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…

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Yellow Pages’ Shows Tell It Like It Is

Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…

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Interviews With YP Publishers' Partners

           Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…

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Interviews With YP Publishers’ Partners

           Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…

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Paul Levine Has Left the Building

Paul Levine has resigned his position as GM of Yahoo! Local to take the VP of marketing slot at AdBright, a Sequoia Capital backed ad marketplace. Jennifer Dulski will be taking over local responsibilities as group vice president and general manager,…

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Valley YP Joins the Digital Age

A day many thought would never arrive has come. Valley Yellow Pages, led by noted online skeptic Sieg Fischer, has launched an online Yellow Pages directory, dubbed myyp.com. The company used technology vendor Information Pages to build the online directory,…

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White Directory Upgrades Web Presence

White Directory Publishers was an early online innovator among U.S. independent directory publishers. In recent years the company has been relatively quiet on the digital front as it focused more on expanding its print footprint. Given the progression in the…

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Yellow Book to Disclose Audit Data

Just got a press release in my inbox from Yellow Book announcing that it would begin publicly disclosing audited circulation figures for all its directories with distribution greater than 100,000. In the release, Yellow Book makes the claim that it…

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