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Articles in the Yellow Pages, Independent Category

Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Print »

[7 Apr 2013 | One Comment | ]

Local Service Pages, a new publisher in NY who launched a Bronx book in the fall of 2012 is extending the usage of the print books with their Staten Island Book. They are the first directory publisher to have a “fully interactive book” through their actable ads.
The Local Service Pages is not your ordinary book; …

Online/Interactive, Reputation Management, Yellow Pages, Independent, Yellow Pages, Internet »

[7 Dec 2010 | No Comment | ]

ZipLocal, the independent U.S. directory publisher with more than 300 print directories, is bolstering its digital suite through the integration of VendAsta’s StepRep reputation management tool.
VendAsta’s white-label product will be available to ZipLocal’s 110,000 advertising businesses, and soon thereafter, will be opened up across the ImmersiFind local search platform that 15 other North American directory …

Online/Interactive, Yellow Pages, Independent, Yellow Pages, Internet »

[25 Aug 2010 | No Comment | ]

Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets — Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local phenomenon thanks to the success of Groupon.
Yellowbook’s Mike Wilson told us this morning that the …

Advertising Networks, Mobile, Online/Interactive, Yellow Pages, Yellow Pages, Independent »

[9 Jul 2010 | No Comment | ]

Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply the ad exchange model to the local and mobile space.
For Yellowbook, the exchange offers a way to …

Mobile, Yellow Pages, Yellow Pages, Independent »

[6 Jul 2010 | No Comment | ]

Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the callers first choice merchant doesn’t answer the phone.
Under the partnership, Yellowbook will be the data provider …

Ad Sales, Blogging, General Marketing, Online/Interactive, SMBs, Social, User-Generated Content, Web 2.0, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Internet »

[11 May 2010 | 2 Comments | ]

I recently attended a webinar hosted by SalesBlogcast that featured social media company BizBrag. My reason for attending was to learn how small and medium sized-businesses can take advantage of social media. Based on our Local Commerce Monitor research, 32 percent of SMBs said they plan to use a social site, while 31 percent indicated …

Brand Marketing, General Marketing, Online/Interactive, Verticals, Yellow Pages, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Print »

[13 Apr 2010 | 2 Comments | ]

One of the recommendations we have been supporting and talking about over the past year is the need to look at the print directory differently. For the past 100-plus years, the directory has been viewed as a distribution media vehicle — “we deliver to every resident in a city.” In recent years, with distribution declining …

Online/Interactive, Yellow Pages, Independent, Yellow Pages, Print »

[18 Mar 2010 | 2 Comments | ]

Leaders of the U.S. independent directory publishing industry were passionate in their defense of print media at this morning’s opening session of the Association of Directory Publishers meeting outside Houston, Texas. Jim Hail, the outgoing chair and head of Idaho-based Hagadone Directories, declared “Print is not dead!” He argued that the industry has become too …

Conferences, Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[12 Mar 2010 | No Comment | ]

It’s nearing the end of earnings season for the global Yellow Pages industry, and my program, The Kelsey Report, will soon issue a detailed roundup of 2009 results across all the companies that report publicly.
In general, the news has been grim for print Yellow Pages, though some publishers have given faint glimmers of hope that …

Ad Sales, Yellow Pages, Independent »

[4 Mar 2010 | One Comment | ]

Philadelphia-based 7Mainstreet cofounder Andy Leff got the idea for his company about four years ago while driving to the grocery store. “I was listening to something on the radio about the success MySpace was having with helping rock bands promote themselves, and I thought no company is doing anything like that for small businesses.”
Leff and …

Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet »

[10 Apr 2009 | No Comment | ]

The folks at Canpages have been very busy lately. In addition to producing competitive print and online directories throughout Canada (where they go head to head with the formidable Yellow Pages Group), the Canadian independent directory publisher operates Immersifind, an IYP/local search platform that is built off Canpages.ca, which in turn was based on the Yellow.ca site that …

Online/Interactive, Yellow Pages, Independent »

[26 Mar 2009 | One Comment | ]

The independent Atlanta-based Yellow Pages publisher Metro Directories will go out of business this year, and its rival Yellowbook has agreed to honor the contracts of Metro advertisers for books yet to be published this year.
Here is a statement issued to TKG today by Yellowbook:
Yellowbook did not acquire Metro. Metro is still operating, as it …

Brand Marketing, Online/Interactive, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[19 Mar 2009 | 2 Comments | ]

Longtime U.S. independent publisher White Directory (owned by Hearst Corp.) has launched a complete rebranding, dropping the old “Talking Phone Book” in favor of “LocalEdge.” The company says it plans to phase in the new brand over the next 12 months.
In our view, the rebranding is way overdue. “Talking Phone Book” is a brand that …

International Markets, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[7 Feb 2009 | One Comment | ]

 
Last week, Yell Group issued its nine-month earnings report (the company’s financial year ends March 31) and most of the news was sobering. Organic growth is expected to be in the negative double digits in its fourth quarter, and small-business advertisers are paralyzed by uncertainty over how long the downturn will last and how bad …

Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Print »

[16 Jan 2009 | No Comment | ]

We got news this week of two directory publishing operations shutting their doors, a reflection of the challenges of running a competitive directory publishing company in the face of a difficult economy and intense competition from incumbent publishers and the Internet.
HYP Network, a private-equity-backed company that built a substantial operation in Spanish-language directories through acquisition …

International Markets, Online/Interactive, RH Donnelley, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[27 Nov 2008 | No Comment | ]

Here is a collection of newsworthy Yellow Pages and directional media items that I’ve noted over the past week or so.
Got this press release in my inbox from Yell Group this morning, showing some creativity in linking the print directory with the mobile Web:
INTERACTIVE SMART CODES TRIALLED ON YELLOW PAGES FRONT COVER
In a UK directory …

International Markets, Online/Interactive, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[23 Nov 2008 | No Comment | ]

Sometimes even the most clever advertising for Yellow Pages has a “been there, done that” quality to it. Take a funny situation, add a clever conclusion involving a play on words related to a Yellow Pages heading and, bam, you’ve got a campaign. Some of these feel tired, and others not so much because of …

Online/Interactive, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[17 Oct 2008 | One Comment | ]

This from a guy who has managed most of a lifetime without using the word “potpourri” in a sentence … At any rate, here is a rundown of some Yellow Pages-related items of note from the past week.

It’s the end of an era of sorts at White Directory Publishers. Parent company Hearst announced Oct. 10 …

Online/Interactive, Video, online, Web 2.0, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[1 Oct 2008 | No Comment | ]

Spotzer, an Amsterdam company selling a “ready to air” video solution for SMBs, has made clear it is serious about partnering with traditional media channels to brings its solution to small businesses. The company announced today that it has brought on Gordon Henry to serve as president of its North and South American operations.
Many in the …

Devices, Directory Assistance, Online/Interactive, Traditional Media, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »

[8 Aug 2008 | One Comment | ]

France Telecom is finally pulling the plug on the 26-year-old Minitel service, which it launched in France in 1982. (Actually, Minitel is really 15 years older than that according to SEC filings: “Under an advertising sales agreement entered into in 1967, France Telecom granted PagesJaunes exclusive rights to canvas and collate the advertising to be incorporated …