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Yellowbook Jumps Into Deal-a-Day Space

Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…

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Yellowbook Launches Partnership With Adaffix

Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the callers…

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Print Yellow Pages – Follow the Money

One of the recommendations we have been supporting and talking about over the past year is the need to look at the print directory differently. For the past 100-plus years, the directory has been viewed as a distribution media vehicle…

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ADP Leaders Staunchly Defend Print Media

Leaders of the U.S. independent directory publishing industry were passionate in their defense of print media at this morning's opening session of the Association of Directory Publishers meeting outside Houston, Texas. Jim Hail, the outgoing chair and head of Idaho-based…

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Canpages Makes Progress on Several Fronts

The folks at Canpages have been very busy lately. In addition to producing competitive print and online directories throughout Canada (where they go head to head with the formidable Yellow Pages Group), the Canadian independent directory publisher operates Immersifind, an…

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Talking Phone Book Now ‘LocalEdge’

Longtime U.S. independent publisher White Directory (owned by Hearst Corp.) has launched a complete rebranding, dropping the old "Talking Phone Book" in favor of "LocalEdge." The company says it plans to phase in the new brand over the next 12…

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Signs of the Times in Yellow Pages

We got news this week of two directory publishing operations shutting their doors, a reflection of the challenges of running a competitive directory publishing company in the face of a difficult economy and intense competition from incumbent publishers and the…

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Yellow Pages News Roundup

Here is a collection of newsworthy Yellow Pages and directional media items that I've noted over the past week or so. Got this press release in my inbox from Yell Group this morning, showing some creativity in linking the print…

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Friday Yellow Pages Potpourri

This from a guy who has managed most of a lifetime without using the word "potpourri" in a sentence ... At any rate, here is a rundown of some Yellow Pages-related items of note from the past week. It's the…

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Henry Brings YP Experience to Spotzer

Spotzer, an Amsterdam company selling a "ready to air" video solution for SMBs, has made clear it is serious about partnering with traditional media channels to brings its solution to small businesses. The company announced today that it has brought on…

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