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Tribune May Expand High School Sports Network

Tribune is eyeing the launch local editions of Varsity MyTeam in all its newspaper markets and perhaps the creation of a national high school sports database that would include non-Tribune papers, following the successful launch of the high school sports…

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Sign of Times? Online Newspaper Vet Goes to TV

It must be tough running online newspaper sites right now. After many years of strong annual growth in the 30 percent range, online revs are beginning to plateau. And in most markets, the rest of the ship has begun to…

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Analysis: Idearc’s Purchase of Localsearch.com URL

As my colleague Charles Laughlin has written, Idearc Media has purchased Localsearch.com from American Town Networks and will presumably use it as the foundation of a new local search destination to feed off its Superpages.com site. Under terms of the…

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Analysis: Idearc's Purchase of Localsearch.com URL

As my colleague Charles Laughlin has written, Idearc Media has purchased Localsearch.com from American Town Networks and will presumably use it as the foundation of a new local search destination to feed off its Superpages.com site. Under terms of the…

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Wood-Lewis: Local Grayboxx Results ‘Bad Advice’

Grayboxx, which ranks local businesses based on the number of mentions they receive on online consumer services, has finally launched, almost a year after I first wrote about it. The service, which assumes that people generally only mention services they…

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Wood-Lewis: Local Grayboxx Results 'Bad Advice'

Grayboxx, which ranks local businesses based on the number of mentions they receive on online consumer services, has finally launched, almost a year after I first wrote about it. The service, which assumes that people generally only mention services they…

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Wired’s Update on Gannett’s Information Center

Gannett’s “Information Center” project to overhaul its newspapers with user-generated content and data-driven services is making some progress, per this month’s Wired magazine piece by Jeff Howe. Since I first reported on the initiative in November 2006, the company has…

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Bill Day: ‘My Role as Marchex’s Chief Media Officer’

Web exec Bill Day, who formerly led WhenU (a behavioral targeting  firm), About.com and Prodigy, was announced yesterday as Marchex’s new chief media officer (an interesting title). The position is a new one for the publicly owned company, which isn’t…

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Google Builds a Local ‘Sales Force’

The Utility Belt blog reported that Google recently announced a plan to pay a commission to people who are willing to photograph local businesses and gather information about the company to post on Google Maps. The idea is that self-appointed…

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YP.com Follows Move Away From Yellow Pages Name

YP.com’s shareholders overwhelmingly approved the decision to adopt the LiveDeal name. According to the recent press release, “YP Corp.'s interest in a name change is a reflection of the company's continuing commitment to building a first-of-its-kind hyper-local, Web 2.0 marketing…

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Fisher’s Goals for ‘PanLocal’ (and Pegasus)

We’re always looking to identify TV station groups that really get it and are going to push hard to compete for local traffic and advertisers online. Is Fisher Communications the one? Last week, Fisher – a publicly traded, Seattle-based owner…

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LicketyShip: A Local Delivery Option for Recycler.com

Summary LicketyShip will announce a partnership with the Los Angeles Times-owned Recycler.com today to provide a same-day local delivery option for classified customers. This sounds ominously like bubble era companies that went bust, for example, Kozmo.com, which burned through more than…

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When Will Yellow Pages Come to the Social?

Social networking has become and will continue to be one of the hottest trends on the Internet. The goal of social networks is to connect like-minded people based on their interests and often on their needs. In some cases social…

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Local.com Buys PremierGuide, Adds 350 Sites

Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a…

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Potts Does a ‘Final Word’ on Backfence

Backfence cofounder Mark Potts has done a “final word” on Backfence. The post is a good catch-all, but contains no revelations. Don’t look for much second-guessing of the company’s strategy, either – although he clearly wishes he could have ridden…

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