Sorting content by neighborhoods and ZIP codes can boost usage considerably, as HelloMetro recently discovered. The 10-year-old city guide gets more than 6 million monthly unique visitors and has 1,500 local sites. In a case study published today, it said…
The concept of a local affinity club for like-minded members looking for deals is always out there, although it's never really been mastered. Now, in the wake of Groupon’s success, the club concept looks like a vertical take on group-buying…
The Las Vegas Sun is focusing on hyperlocal “Home News” neighborhood information that positions it for Yellow Pages-like sales, according to Sun President Brian Greenspun, who was speaking at a recent conference at the University of Las Vegas Nevada. Greenspun,…
I had the opportunity to meet with Yext CEO Howard Lerman and President Brian Distelburger to talk about their recent product additions and approach to the SMB marketplace. What struck me as I entered their NYC loft-style office is the…
The latest attempt to make hyperlocal a sustainable reality came today with Allbritton Communications’ launch of TBD.com, a hyper metro site for the Washington, D.C., area. Allbritton, which has sunk “under $5 million” into the project to date, hopes it…
The Sacramento area is fast becoming Ground Zero for local blog networks. McClatchy’s Sacramento Connect, a project carved from The Sacramento Bee, is a content connector for 70+ area blogs and Web sites. It started incubating last summer and was…
If people would only pay for their local content, nobody would be worried about the future of local news. But so far, most have proved less than willing. EBay founder Pierre Omidyar, however, is testing out new models at his…
If people would only pay for their local content, nobody would be worried about the future of local news. But so far, most have proved less than willing. EBay founder Pierre Omidyar, however, is testing out new models at his…
DataSphere, which creates hyperlocal blogs and sells advertising packages to small businesses on behalf of local broadcasters, will now do the same for Gannett Broadcasting, The deal initially covers ten of Gannett Broadcasting’s 19 markets, including Atlanta, Washington D.C., Tampa,…
“Neighbors Online,” a new study from the Pew Research Center for the People and the Press, has found that 20 percent are using digital tools such as e-mail, texting and social networks to communicate with their neighbors. Twenty-two percent have…
Main Street Connect, a new hyperlocal network founded by former community newspaper executive Carll Tucker, former SmartReply exec John Falcone and others in the New York suburbs, notified the SEC on May 26 that it has raised $3.97 million for…
PaperG, the “Flyerboard” provider of cheap self-serve ads on virtual bulletin boards, is moving up the value chain with the launch of “PlaceLocal.” The new insta-ad program builds ads around photos it finds on the Web or from its collection…
When it comes to hyperlocal, the problem may just be that the local reporting doesn't reasonate with the community as much as the old community papers did. That's the feeling behind Main Street Connect, a new company launched by a…
When it comes to hyperlocal, the problem may just be that the local reporting doesn't reasonate with the community as much as the old community papers did. That's the feeling behind Main Street Connect, a new company launched by a…
The U.S. Local News Network says that its San Diego News Network site is launching a weekly print edition of its best news stories. Print editions have been looked at by other sites to raise visibility for the site and…
On the heels of Groupon's $135 million round (and $1 billion valuation), Living Social has stepped up to the plate with a new $14 million C round, led by Lightspeed Venture Partners, with U.S. Venture Partners, Grotech Ventures and Steve…
Outside.in, a major aggregator of local blogs, has begun the integration with CNN that was announced last December at our Interactive Local Media conference in L.A. First up is integration with CNN’s home page, weather page and profile page. On…
HelloMetro, the local news and city guide company based in Louisville, Kentucky, said that it now has unique hyperlocal content for 40 markets, and national coverage. The company has "Hello(cityname)" URLs covering the country, and relies on a core team…
One of the last sessions at Marketplaces 2010 focused on what local niche or media sites can do to better leverage opportunities to grow revenues. Sitting on the panel were Tony Lee of Adicio, Ken Kalb from Analog Analytics and…
Jon Brod, executive vice president of AOL Ventures, Local & Mapping, gave attendees at Marketplaces 2010 a glimpse into the direction that AOL is moving in its local strategy, specifically with Patch.com, MapQuest, its content management system Seed, its LocalFund…
