How Important Is Hyper-Local?

The Wall Street Journal reported yesterday (sub required) about a dilemma that is starting to face many newspapers amidst falling revenues and readership; the need to divert finite editorial resources on local rather than global coverage. The article examines The…

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More on Citysearch Sales Expansion

As Peter Krasilovsky reported last week, Citysearch will establish new Atlanta-based sales digs. Kevin Newcomb over at Search Engine Watch points to a ClickZ article today about the expansion. The company hopes to have 180 sales (inside, outside and national)…

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Hyper-Localism

The Observer has an interesting story about Hyper-Localism. This idea has several manifestations. In one version a newspaper creates Web content around niche groups like high school football teams or cats in trees and the brave city workers who save…

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Local Troubles

There has been a lot of talk in the past week over some of the apparent challenges facing local destination sites. Last week, BackFence endured a major downsizing, including the resignation of cofounder Susan DeFife (past writing on BackFence and…

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Virtual Earth Goes High Def

Microsoft announced today that it is partnering with aerial and satellite image provider GlobeXplorer to enhance Virtual Earth with 400,000 square miles of U.S. high-resolution aerial imagery coverage. Virtual Earth is built on Microsoft's MapPoint Web service and is the…

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Mashups for MapQuest

Last week we had the chance to speak with MapQuest about a series of upcoming announcements (then under embargo). The first of those happened late last week with the company's mobile search platform enhancements. Today MapQuest announced the release of…

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Gearing Up for CES

The annual Consumer Electronics Show kicks off this week and there will no doubt be a flood of product announcements, many of which will be relevant to the local and online media space. Last year, CES saw the launch of…

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