Digital advertising is the growth engine in the advertising economy overall, but within that story mobile advertising is driving the headlines. BIA/Kelsey forecasts that geotargeted mobile advertising will nearly triple from $12.4 billion in 2016 to $33.3 billion in 2021.…
What do you get when you mix Coca-Cola with Google? That's what Greg Chambers, Coca-Cola's global group director of digital innovation wondered. Chambers is keynoting BIA/Kelsey's LOCAL IMPACT Atlanta conference on October 12th. He will share insights of the journey…
This is the latest in our new series, Vantage Points. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. Though the format, frequency and distribution will develop, please contact…
Local B2B news sites always make sense to us. But they have largely been an exercise in frustration, with a lot of money being thrown at them to build local journalism and sales teams. Back in the late 1990s, sites…
Chris Jennewein The layoffs at Patch have been met around the industry as the latest sign that hyperlocal can't work because of the difficulties in scaling content and ad sales locally while attracting a reasonable quorum of local readers. Hale…
Chris Jennewein The layoffs at Patch have been met around the industry as the latest sign that hyperlocal can't work because of the difficulties in scaling content and ad sales locally while attracting a reasonable quorum of local readers. Hale…
vSplash's Board Advisor and former BIA/Kelsey executive Neal Polachek briefed BIA/Kelsey on some recent milestones achieved by vSplash with their sales engagement tool - BuzzBoard. Launched by vSplash the BuzzBoard sales tool has gained significant market adoption since Charles…
Jason E. Klein, Founder and CEO of On Grid Ventures, led a StreetFight Summit panel of investors exploring where the next billion dollar opportunities in hyperlocal might be. Joining Klein were Matt Turck, Managing Partner, First Mark Capital and Ben Siscovick, with IA…
With the exception of efforts like AOL’s Patch and New England’s GoLocal24, “Hyperlocal” has really moved away from its initial focus on neighborhood journalism to more of a focus on geo-targeted advertising and commerce. Redefined this way, there’s a lot…
In BIA/Kelsey's Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo's Marketing Director,…
Verve Mobile's CEO Tom MacIsaac is bullish on local publishers' ability to drive this revenue growth by selling local audiences not just to local advertisers but also to national brands seeking access to local audiences in a trusted context, through…
Newspapers have local brand credibility and content; agencies have media expertise; and neither of them do especially well selling SMBs on today's social-infused media options. That's the challenge being addressed by Speakeasy, a new local social service being owned in…
When eBay purchased Jack Abraham's Milo.com in December 2010, it caused some head scratching. While retail Inventory is helpful to track goods availability and has some value in developing location-based promotions, it seemed an unlikely anchor for eBay's SMB and…
Zagat is Google's great equalizer against Yelp. Google has now demonstrated why it paid $151 million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of…
Nielsen reported yesterday that ad spending on national cable networks has caught up to where their broadcast network brethren now stand. That's a big acknowledgement that the investments in programming and promotion that have been made by the content providers…
"AOL has a huge bet on local and Patch in particular," said Mark Josephson, senior vice president of revenue at AOL Local during our afternoon session at ILM East. Patch hyperlocal sites reach 865 communities that Josephson describes as "under…
In the past 12 months, local radio and television stations have made significant strides to bolster their online activities, and it is generating noticeable revenues. As will be detailed in BIA/Kelsey's upcoming Investing In Television® and Investing In Radio® publications,…
The vision for Hyperlocal -- if you believe in it -- boils down to two camps. The first camp says it is a labor of love that must be hand-curated to work with merchants and engage the citizenry, town by…
Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers,…
ILM East keynoter Ted Leonsis, in a BIA/Kelsey pre-conference webinar, proclaimed a “new generation and reinvigoration of local products." The new opportunity in local is “where social, video and mobile intersect,” Leonsis said. What surprises Leonsis, who currently serves as…
