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Billion Dollar Opportunities in Hyperlocal

Jason E. Klein, Founder and CEO of On Grid Ventures, led a StreetFight Summit panel of investors exploring where the next billion dollar opportunities in hyperlocal might be. Joining Klein were Matt Turck, Managing Partner, First Mark Capital and Ben Siscovick, with IA…

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Hyperlocal Lives: Local Yokel Raises $2.15 Million

With the exception of efforts like AOL’s Patch and New England’s GoLocal24, “Hyperlocal” has really moved away from its initial focus on neighborhood journalism to more of a focus on geo-targeted advertising and commerce. Redefined this way, there’s a lot…

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Importance of National Advertisers in Local Media Markets

In BIA/Kelsey's Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo's Marketing Director,…

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The Return of Same Day Delivery via EBay Now

When eBay purchased Jack Abraham's Milo.com in December 2010, it caused some head scratching. While retail Inventory is helpful to track goods availability and has some value in developing location-based promotions, it seemed an unlikely anchor for eBay's SMB and…

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Google Integrates Zagat Into Rollout of Google+ Local

Zagat is Google's great equalizer against Yelp. Google has now demonstrated why it paid $151 million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of…

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Happy Days in MSO Land…

Nielsen reported yesterday that ad spending on national cable networks has caught up to where their broadcast network brethren now stand. That's a big acknowledgement that the investments in programming and promotion that have been made by the content providers…

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ILM East: AOL’s Big Bet on Local

"AOL has a huge bet on local and Patch in particular," said Mark Josephson, senior vice president of revenue at AOL Local during our afternoon session at ILM East. Patch hyperlocal sites reach 865 communities that Josephson describes as "under…

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