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Articles in the Google Category

Google, Mobile, SEM, SEO, Smartphones »

[14 May 2015 | No Comment | ]

Google has made lots of waves in tech and media worlds with last week’s revelation that mobile search volume now outweighs desktop. That goes for several developed markets including the U.S. This follows recent LSA data that show mobile has surpassed desktop for local-intent search.
These are two different measures but directionally similar. With mobile local …

Devices, Google »

[7 May 2015 | No Comment | ]

Last year, like millions of others, I bought a Nest thermostat. It is connected to my WiFi, and I can use its iPhone app to turn off the heat from the Airport. It also knows if we aren’t home, and shuts down to 58 degrees when we don’t walk by it every two hours.
A few …

Call Monetization, Google, Local Media Watch Newsletter, Local On-Demand Economy, Mobile, SMBs »

[24 Apr 2015 | No Comment | ]

What is Google’s Mopocalypse really all about? Is scheduling the new centerpiece of SMB platform players? And what are the biggest drivers of the local on-demand economy? These are a few topics we tackled over the last week, curated and aggregated into the Local Media Watch newsletter.
LMW has recently doubled its frequency to weekly, so …

Google, Mobile »

[21 Apr 2015 | No Comment | ]

Today is the day. Mopocalypse has been the subject of tech world chatter for the past few months, and even PSA-type articles in mainstream media like USA Today: “Make sure your mobile site is ready.”
For those unfamiliar, Google in February uncharacteristically announced an algorithm update that will de-rank sites in mobile search that aren’t optimized. …

Google, Online/Interactive, Television, Local »

[23 Mar 2015 | No Comment | ]

The Google Fiber Team announced that it will be launching a trial of local television ads as part of its Google Fiber service in Kansas City, MO and Kansas City, KS. The locally targeted ads will appear “during existing ad breaks, along with national ads, on live TV and DVR related programs.”
The Google Fiber TV …

Google, Shopping, offline »

[9 Mar 2015 | One Comment | ]

Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept ideas that always make so much sense but have been tough to build around. Key players in the space currently include Google, Retailigence and others. Others, such as eBay, have pulled out or shrunk their efforts.
We’ve …

BIA/Kelsey NEXT, Conferences, Google, SMBs »

[4 Dec 2014 | One Comment | ]

Channel Sales (partnerships with local resellers of AdWords) is one of Google’s fastest growing divisions. That’s according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM ’14 today.
James Croom, Google My Business Senior Product Marketing Manager, Google
Max Frause, Global Business Lead, Google Shopping, …

Google, Mergers & Acquisitions, Verticals »

[28 Jul 2014 | No Comment | ]

Zillow is buying Trulia, its chief rival, for $3.5 Billion in stock. The two companies – both nine years old — have a lot of overlap currently. But after the deal closes in 2015, they will seek to develop two differentiated marketplaces for real estate-related information, which includes house sales, rentals, mortgage and related …

BIA/Kelsey NEXT, Conferences, Google, Mobile, Online/Interactive »

[11 Dec 2013 | No Comment | ]

Businesses need to focus on three key strategies for optimizing their mobile presence for making the most of the rapid growth in local commercially relevant search. The ability to match the intent indicated by keywords with user location is a powerful combination.
Today at BIA/Kelsey’s Leading in Local: Interactive Local Media conference, Brendon Kraham, Director of …

Facebook, Google, Social, Verticals »

[19 Nov 2013 | No Comment | ]

Facebook isn’t obvious as a major competitor for auto advertising. But Google certainly watches Facebook’s every move in autos, as it worries that advertising that might have otherwise gone to its services is being cannibalized by social media.
Is it paranoid? We don’t think so. The car makers are definitely focused on digital spending, but social …

E-Commerce, Google, Mobile »

[8 Oct 2013 | No Comment | ]


Google’s Payments division is seeking synergies across many of Google’s business units – hence the recent insertion of several AdWords executives into  the Payments leadership.
Speaking at Money2020 in Las Vegas, Google Payment VP Ariel Bardin bluntly acknowledged that people don’t think Google has a real role in the payments world, and didn’t mind that Google …

Google, Mobile, Online/Interactive, Video Posts »

[12 Jun 2013 | One Comment | ]

During a Webinar yesterday, BIA/Kelsey’s Senior Analyst Mike Boland, along with Marchex VP of Operations Travis Fairchild and Head of SEM Cody Kunning discussed how businesses and those managing online and mobile advertising campaigns can best maximize performance with Google’s AdWords Enhanced Campaigns, which are set to kick off on July 22nd.
Enhanced Campaigns is …

Coupons/Deals, Google »

[14 Jan 2013 | No Comment | ]

Google Commerce last week introduced Zavers by Google, a coupon/transaction marketing management and loyalty rewards service that it purchased last November. Using Zavers, shoppers find offers on their websites and save them to their Zavers account. The offers are then automatically redeemed in real time when shoppers present their reward cards, mobile wallets or type-in …

Google, ILM West, Online/Interactive »

[5 Dec 2012 | No Comment | ]

This morning at ILM West in Los Angeles, Google’s head of Global SMB Sales Todd Rowe offered “Five Trends that Will Affect you in 2013.”
Rowe is leading the charge at Google to build a global re-seller network to offer Google products to small-business advertisers. To date, Rowe and his team has lined up 350 partners …

Google, Hyper-Local, Shopping, offline »

[8 Aug 2012 | No Comment | ]

When eBay purchased Jack Abraham’s Milo.com in December 2010, it caused some head scratching. While retail Inventory is helpful to track goods availability and has some value in developing location-based promotions, it seemed an unlikely anchor for eBay’s SMB and local ecommerce services.
Abraham’s upgrade of his title to head of EBay Local last year, however, …

Google, Online/Interactive, Yellow Pages »

[3 Aug 2012 | No Comment | ]

A study commissioned by YP Holdings (formerly AT&T interactive and AT&T Ad Solutions) has concluded that phone calls generated from listings distributed on YP.com and its Local Ad Network outperformed those sourced from Google Ad Words, as measured by cost per call.
The study contends that cost per call on ads served by YP ranged from …

Google, Social »

[31 Jul 2012 | No Comment | ]

Google is adding Wildfire to its social-oriented suite of business services, paying “about $250 Million,” according to a source cited by The Wall Street Journal. The San Francisco-based company provides social media analytics for 16,000 customers, ranging from large SMBs to major brands such as Amazon, Unilever and Virgin.
Wildfire launched in 2008 as a self-serve …

Conferences, Facebook, Google, Mobile, Social, Traditional Media »

[7 Jun 2012 | 2 Comments | ]

Elevation Partners‘ Roger McNamee — friend of Bono’s, the lead in the failed resurrection of Palm and a winner in the Facebook IPO to the tune of $1.5 billion — is known as a contrarian thinker. He did not disappoint in a keynote address yesterday at the San Diego Venture Group‘s annual summit.
His main …

Conferences, Coupons/Deals, Google »

[6 Jun 2012 | No Comment | ]

Google Offers has just celebrated its first anniversary and now has a presence in 40 markets, says Group Products Manager Nitin Mangtini, who was speaking Tuesday at the Street Fight Summit West conference in San Francisco.
Mangtini, who also spoke at BIA/Kelsey’s ILM East in March, stressed that Offers has gone far beyond a homogenous daily …

Google, Hyper-Local, Verticals »

[31 May 2012 | One Comment | ]

Zagat is Google’s great equalizer against Yelp. Google has now demonstrated why it paid $151 million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of Google+ Local. The newly branded service replaces Google Places.
As a result of the integration, which …