YP.com Follows Move Away From Yellow Pages Name

YP.com’s shareholders overwhelmingly approved the decision to adopt the LiveDeal name. According to the recent press release, “YP Corp.'s interest in a name change is a reflection of the company's continuing commitment to building a first-of-its-kind hyper-local, Web 2.0 marketing…

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NHL Adds Local IPTV Services

The National Hockey League and its 30 teams, unable to score exposure on major media networks, are going local and on demand, with extensive game, team and community programming being launched next season. The service, produced by NeuLion, a technology integrator…

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How to Kill the Competition

The New York Times (subscription req'd) ran a story that will, at the very least, hurt the morale of a competitor and more likely put it out of business. In Monday's paper, Brad Stone wrote that falling advertising is "threatening…

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A Conversation With BuzzLogic

Yesterday I had the chance to speak with the leadership team at BuzzLogic, which has developed a platform for tracking buzz around any topic or company. The primary venue for this buzz is the blogosphere, where there has been a…

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Apple iPhone and Mobile Local Search

Steve Jobs' Macworld Keynotes are among the most awaited tech events of the year, as some of the products historically announced (iPod, for example) have represented inflection points in consumer technology. Today at Macworld, Jobs introduced the long awaited iPhone.…

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Online Ad Growth in ’07

The 360 Blog breaks down some upward trends in online marketing and predicts their fate in the coming year. The takeaway: More online spending as others have predicted (see longer term forecast in The Kelsey Group's Global Yellow Pages Forecast);…

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