Marketplaces 2010: Citysearch Goes Off the Grid

Citsearch CEO Jay Herratti, speaking at BIA/Kelsey’s Marketplaces conference, debuted the company's new thinking and approach to how best to address the local online market. Herratti explains, “It has been increasingly difficult to reach consumers and advertisers at scale. This…

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The Phone as a Media Device

The phone is quickly advancing as a means of pushing out ad-sponsored content that mimics some of the popular mobile advertising features. Greg Webster of VoodooVox, at ILM:08, debuted some of the new features of the company's In-Call Media group, demonstrating…

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Blyk’s Deep Opt-In Mobile Model

Today at the Canadian Marketing Association’s Digital Digital Marketing Conference, there was quite a bit of buzz around Blyk, a Finnish mobile phone company with an interesting hybrid model for distribution. Blyk is a free mobile operator targeting young people…

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YPG-NZ Acquires Boomer Site

  Yellow Pages Group New Zealand has acquired a majority stake in grownups.co.nz,  a Web site targeting the over 50s crowd, as reported on Stuff.co.nz. Voted as New Zealand’s best lifestyle Web site in 2008, this acquisition may well prove…

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YPG-NZ Brings Home a Winner

   As an innovative way of promoting its Yellow Pages and Yellow Frontdoor, its magazine-styled directory focused on home improvement and decorating, Yellow Pages Group New Zealand is now the main sponsor of New Zealand’s largest home show as reported…

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