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Articles in the Local Marketing Category

Brand Marketing, Google, Local Marketing, Marketing Technology, Microsoft, Mobile, Online/Interactive »

[28 May 2015 | No Comment | ]

Ad attribution is one of the most challenging analytic problems in marketing today. Who saw which ads, and what purchases resulted? It’s a sticky challenge, especially in an increasingly multi-screen world. As a result, many advertisers use simplified models for attributing customer response. For example, the last click model attributes conversions to the last message …

BIA/Kelsey NATIONAL, BIA/Kelsey NOW, Local Marketing, Local On-Demand Economy, Online/Interactive, SEO »

[26 Mar 2015 | No Comment | ]

If search engine optimization is the primary marketing tool of the Web era, call analysis will be just one tool in the marketing optimization quiver for local conversations. A new category, Conversational Intelligence, will emerge to address the demands for deep personalization in online and physical sales engagements.
As the Local On-Demand Economy (LODE) evolves, more …

Content marketing, Local Marketing, Online/Interactive, Product Introductions, SMBs, Social »

[25 Jun 2014 | One Comment | ]

Content marketing has been around for quite some time in analog form –think direct mail, product catalogs and brochures. The growth of social media as a marketing and direct communication channel has propelled modern, digital content marketing to the forefront. This has led to a “new paradigm” for how SMBs build their brands and reputations …

Leading in Local: The National Impact, Local Marketing, Mobile, Online/Interactive, SMBs, Social, Web 2.0 »

[8 May 2014 | 3 Comments | ]

UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement.
UBL’s Co-Founder, CEO, and Chairman, Doyal Bryant said “UBL’s partnership with MomentFeed represents a boon for brands worldwide …

Brand Marketing, Local Marketing, Online/Interactive, Reputation Management »

[13 Mar 2014 | No Comment | ]

This morning Yodle announced two new features that will be added to the services it provides its clients as part of their online marketing solutions package: online reviews management and photo syndication.
“Our goal is for Yodle to be the CMO for our clients,” says Court Cunningham, CEO at Yodle. “We want to automate and simplify …

Ad Sales, National, Advertising Networks, BIA/Kelsey NEXT, Conferences, lead generation, Local Marketing, Online/Interactive, Sales Best Practices, Television, Local, Traditional Media »

[12 Dec 2013 | No Comment | ]

Day 2 of Leading in Local: Interactive Local Media conference opened with BIA/Kelsey’s VP and Chief Economist, Mark Fratrik, who shared some exciting pieces of information from BIA/Kelsey’s Media Ad view. Media Ad View is BIA/Kelsey’s research product that offers a market by market view of the local media pie.
Fratrik stated, “Local media advertising revenues …

Hyper-Local, Local Marketing, Online/Interactive, SMBs »

[18 Nov 2013 | 2 Comments | ]

vSplash‘s Board Advisor and former BIA/Kelsey executive Neal Polachek briefed BIA/Kelsey on some recent milestones achieved by vSplash with their sales engagement tool – BuzzBoard. Launched by vSplash the BuzzBoard sales tool has gained significant market adoption since Charles Laughlin wrote about it here.
BuzzBoard’s technology currently crawls and analyzes over a hundred parameters against over …

Conferences, Devices, Local Marketing, Mobile, Online/Interactive, Reputation Management, SMBs, Social »

[29 Oct 2013 | No Comment | ]

SMBs that utilize mobile advertising distinguish themselves by more than being trendsetters. They are spending more advertising dollars, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data and analytics to power how they engage and interact with their customers.
BIA/Kelsey examines these differences …

BIA/Kelsey SMB, lead generation, Local Marketing, Mobile, Online/Interactive, Sales Best Practices, Social »

[12 Sep 2013 | No Comment | ]

Amidst all the talk at the second day of SMB Digital Marketing, challenges faced by small businesses and hard recommendations on the best practices for lead generation was offered by Chris Mancini, CMO of Reply.com. Citing the need for easier solutions for the smaller merchants, Chris provided some insight as to the nature of the …

BIA/Kelsey SMB, Conferences, Coupons/Deals, Local Marketing, Online/Interactive, SMBs »

[11 Sep 2013 | No Comment | ]

Top insights into franchise marketing were provided today at SMB Digital Marketing, courtesy of Hunter Rose, owner of three Ben & Jerry’s Scoop Stores, and longtime local executive and consultant Robyn Rose. Hunter Rose, a former Gartner analyst, is also head of Ben & Jerry’s franchisee group.
At the store level, Hunter Rose said his marketing …

Brand Marketing, General Marketing, Local Marketing, Online/Interactive »

[20 Nov 2012 | No Comment | ]

BIA/Kelsey forecasts digital advertising/marketing to grow to about 25 percent of the local ad spending pie next year. This growth puts companies on the hook to develop integrated marketing strategies that connect the entire purchase funnel to drive revenue, a very difficult task.
On Wednesday, Nov. 14th, BIA/Kelsey and Balihoo held a Webinar on this very …