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Articles in the General Marketing Category

General Marketing, Local Commerce Monitor, Online/Interactive, SMBs, Social, Television, Local, Verticals, Video, Video, online »

[14 May 2015 | No Comment | ]

SMBs in the entertainment vertical love video advertising. We’re talking movie theaters, event venues, catering, on-demand performers*, etc.. As is conducive to their craft, they’re big fans of online video, particularly website and YouTube videos. They’re also big on cable and broadcast TV.
This is according to BIA/Kelsey’s latest cut of SMB survey data (information below). …

BIA/Kelsey NATIONAL, BIA/Kelsey NOW, Local Marketing, Local On-Demand Economy, Online/Interactive, SEO »

[26 Mar 2015 | No Comment | ]

If search engine optimization is the primary marketing tool of the Web era, call analysis will be just one tool in the marketing optimization quiver for local conversations. A new category, Conversational Intelligence, will emerge to address the demands for deep personalization in online and physical sales engagements.
As the Local On-Demand Economy (LODE) evolves, more …

Content marketing, Local Marketing, Online/Interactive, Product Introductions, SMBs, Social »

[25 Jun 2014 | One Comment | ]

Content marketing has been around for quite some time in analog form –think direct mail, product catalogs and brochures. The growth of social media as a marketing and direct communication channel has propelled modern, digital content marketing to the forefront. This has led to a “new paradigm” for how SMBs build their brands and reputations …

Leading in Local: The National Impact, Local Marketing, Mobile, Online/Interactive, SMBs, Social, Web 2.0 »

[8 May 2014 | 3 Comments | ]

UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement.
UBL’s Co-Founder, CEO, and Chairman, Doyal Bryant said “UBL’s partnership with MomentFeed represents a boon for brands worldwide …

Brand Marketing, Local Marketing, Online/Interactive, Reputation Management »

[13 Mar 2014 | No Comment | ]

This morning Yodle announced two new features that will be added to the services it provides its clients as part of their online marketing solutions package: online reviews management and photo syndication.
“Our goal is for Yodle to be the CMO for our clients,” says Court Cunningham, CEO at Yodle. “We want to automate and simplify …

Ad Sales, National, Advertising Networks, BIA/Kelsey NEXT, Conferences, lead generation, Local Marketing, Online/Interactive, Sales Best Practices, Television, Local, Traditional Media »

[12 Dec 2013 | No Comment | ]

Day 2 of Leading in Local: Interactive Local Media conference opened with BIA/Kelsey’s VP and Chief Economist, Mark Fratrik, who shared some exciting pieces of information from BIA/Kelsey’s Media Ad view. Media Ad View is BIA/Kelsey’s research product that offers a market by market view of the local media pie.
Fratrik stated, “Local media advertising revenues …

Hyper-Local, Local Marketing, Online/Interactive, SMBs »

[18 Nov 2013 | 2 Comments | ]

vSplash‘s Board Advisor and former BIA/Kelsey executive Neal Polachek briefed BIA/Kelsey on some recent milestones achieved by vSplash with their sales engagement tool – BuzzBoard. Launched by vSplash the BuzzBoard sales tool has gained significant market adoption since Charles Laughlin wrote about it here.
BuzzBoard’s technology currently crawls and analyzes over a hundred parameters against over …

Conferences, Devices, Local Marketing, Mobile, Online/Interactive, Reputation Management, SMBs, Social »

[29 Oct 2013 | No Comment | ]

SMBs that utilize mobile advertising distinguish themselves by more than being trendsetters. They are spending more advertising dollars, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data and analytics to power how they engage and interact with their customers.
BIA/Kelsey examines these differences …

BIA/Kelsey SMB, lead generation, Local Marketing, Mobile, Online/Interactive, Sales Best Practices, Social »

[12 Sep 2013 | No Comment | ]

Amidst all the talk at the second day of SMB Digital Marketing, challenges faced by small businesses and hard recommendations on the best practices for lead generation was offered by Chris Mancini, CMO of Reply.com. Citing the need for easier solutions for the smaller merchants, Chris provided some insight as to the nature of the …

BIA/Kelsey SMB, Conferences, Coupons/Deals, Local Marketing, Online/Interactive, SMBs »

[11 Sep 2013 | No Comment | ]

Top insights into franchise marketing were provided today at SMB Digital Marketing, courtesy of Hunter Rose, owner of three Ben & Jerry’s Scoop Stores, and longtime local executive and consultant Robyn Rose. Hunter Rose, a former Gartner analyst, is also head of Ben & Jerry’s franchisee group.
At the store level, Hunter Rose said his marketing …

Brand Marketing, General Marketing, Local Marketing, Online/Interactive »

[20 Nov 2012 | No Comment | ]

BIA/Kelsey forecasts digital advertising/marketing to grow to about 25 percent of the local ad spending pie next year. This growth puts companies on the hook to develop integrated marketing strategies that connect the entire purchase funnel to drive revenue, a very difficult task.
On Wednesday, Nov. 14th, BIA/Kelsey and Balihoo held a Webinar on this very …

Brand Marketing, General Marketing, Online/Interactive, Social »

[25 Jun 2012 | 3 Comments | ]

Vocus, a cloud marketing and public relations software provider, is focused on helping SMBs grow their online business with its new marketing dashboard. Business Development Manager Christine Mulquin shared with us that the company is targeting its marketing suite to the subsidiaries of its larger clients. It’s a practical strategy as we continue to see …

General Marketing, ILM East, Video, Video, online »

[27 Mar 2012 | 2 Comments | ]

Juan Delgado, Managing Director, Americas, Perform
John McIntyre, CEO, Backyard
Randa Minkarah, Senior VP of Revenue and Business Development, Fisher Communications
David Simon, VP, Advertising Solutions, Local Corp.
Video is everywhere you look, from your smartphone to the back of a cab, and at your gas station. National advertisers understand the power of video as a compelling tool for …

General Marketing, Online/Interactive, Traditional Media »

[4 Apr 2011 | No Comment | ]

One of the big themes in local this year is the increased amount of localization in national ad campaigns. We saw it with U-Haul and Progressive Insurance a couple of weeks ago on our podium at ILM East in Boston. Those have been mostly search plays. But we also see it with display ads on …

Brand Marketing, Call Monetization, Conferences, Coupons/Deals, General Marketing, Online/Interactive, Reputation Management, Social »

[7 Feb 2011 | One Comment | ]

Last week I attended Opus Research’s Conversational Commerce Conference (a.k.a. “C3). The focus of the discussion was mostly on social media and its impact on marketing and customer care, at both the local and national brand levels. While there is a lot of interesting activity using social media for customer acquisition, the biggest surprise for …

Ad Sales, Ad Sales, National, Contextual Advertising, Coupons/Deals, General Marketing, Online/Interactive, Social »

[3 Oct 2010 | One Comment | ]

Show biz marketing accounts are huge, and their agencies are always looking for more ways to localize them. They’ve now inspired efforts by ValPak, the promotions giant, and Eventful, the local events site that boasts an audience of nearly 20 million users. They build on top of earlier local efforts by AOL Digital City, Yahoo …

Ad Sales, National, Advertising Networks, Contextual Advertising, General Marketing, Sales Best Practices, SEM »

[20 Aug 2010 | 5 Comments | ]

We had the opportunity to sit down with industry leader MediaTrust to understand the major changes in the in the performance marketing (pay-for-results) category and the challenges of developing a cost-per-lead (CPL) model.
MediaTrust began as an affiliate marketing company, but was continually challenged by the deceptive practices of many affiliate marketers and publishers. Understanding …

General Marketing, Online/Interactive, Shopping, offline, Shopping, online, SMBs »

[3 Aug 2010 | No Comment | ]

EBay is pushing to do more to integrate the flagship auction site and its Marketplaces products with ProStores, its online storefront software company. The effort to integrate ProStores is part of a broader effort to integrate its properties (i.e., eBay Classifieds).
ProStores, acquired by eBay five years ago, currently has “tens of thousands” of customers, who …

Ad Sales, Blogging, General Marketing, Online/Interactive, SMBs, Social, User-Generated Content, Web 2.0, Yellow Pages, European, Yellow Pages, Independent, Yellow Pages, Internet »

[11 May 2010 | 2 Comments | ]

I recently attended a webinar hosted by SalesBlogcast that featured social media company BizBrag. My reason for attending was to learn how small and medium sized-businesses can take advantage of social media. Based on our Local Commerce Monitor research, 32 percent of SMBs said they plan to use a social site, while 31 percent indicated …

Ad Sales, General Marketing, Sales Best Practices, SMBs, Traditional Media, Yellow Pages »

[28 Apr 2010 | 3 Comments | ]

For the past year and a half, we have been answering questions about and consulting with our clients on sales transformation and consultative selling (see here, here and here). One of the key aspects of many of the questions we receive is “what has fundamentally changed, how has it changed and what do we need …