Unpacking our Mobile Local Forecast

Today we released our latest forecast that projects spending on U.S. mobile advertising. The highlight of this particular release is the subset of advertising that will be location targeted. We also break down formats (display, search, SMS), but here I'll…

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Global Yellow Pages News Roundup

Here are some recent items of note that we've come across in the Global Yellow Pages space: BIA/Kelsey has released its Global Yellow Pages forecast, which calls for continued declines in print, offset largely by digital growth boosted by an expanding…

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