No Change in U.S. Yellow Pages Forecast

Universal McCann has been the definitive word in advertising forecasts for more years than most of us have been alive, and team leader Bob Coen has been consistently conservative yet accurate. In December, he predicted that Yellow Pages would come…

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Yellow Pages Is a Growth Industry

A challenge that every marketing person faces is to determine the unique selling proposition (USP) for a product or service and then convey it in an interesting manner that will encourage the target market to buy. Today, after six months…

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