Home » Archive

Articles in the Forecasts Category

Forecasts, Online/Interactive, Television, Local, Traditional Media »

[23 Apr 2015 | No Comment | ]

Local ad spending reached $137.9 billion in 2014, and will see a slight boost to $139.4 billion in 2015. We talked with BIA/Kelsey Chief Economist and SVP Mark Fratrik about the new research (interview below).
Every year, BIA/Kelsey issues a five-year forecast on local spending in the fall, and then updates it in the following spring …

Forecasts, Online/Interactive, Radio »

[11 Apr 2015 | No Comment | ]

The digital audio space is really just beginning to hit its pace and so this is a perfect time for the Interactive Advertising Bureau (IAB) to come out with its authoritative A Digital Audio Buyer’s Guide developed by IAB’s Digital Audio Committee (on which BIA/Kelsey serves).
The digital audio market felt a seismic rattle with the …

BIA/Kelsey NATIONAL, Conferences, Forecasts, Local Commerce Monitor, Mobile, Online/Interactive »

[25 Mar 2015 | No Comment | ]

To kick-off BIA/Kelsey NATIONAL, the analyst team sits down to review 2015 – 2019 local advertising across 12 different channels and 94 industries, summarizing key issues for marketers over the next half decade.
Michael Boland, Chief Analyst and Vice President of Content, BIA/Kelsey
Peter Krasilovsky, Vice President, BIA/Kelsey
Steve Marshall, Research Director, BIA/Kelsey
Stacey Sedbrook, Vice President of Strategic …

Forecasts, Mobile, Newspapers, Online/Interactive, Radio, Social, Television, Local, Traditional Media, Verticals, Yellow Pages, Internet, Yellow Pages, Print »

[24 Mar 2015 | No Comment | ]

Local media organizations facing incredible competition have to understand the media spending trends and behaviors of advertisers within key vertical industries. One particular area is the health care vertical. BIA/Kelsey estimates that for 2015 the total advertising spending in local markets for this advertiser group (Hospitals, Physicians, Dentists, Optometrists, Chiropractors, and Residential Care Facilities) will …

Forecasts, Local On-Demand Economy, Mobile »

[5 Jan 2015 | No Comment | ]

Like we do every year, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise.  Last month, we released a report that highlights picks across these coverage areas.
For more color on the predictions that pertain to mobile, below is the “director’s cut.” These are areas I’ve been watching, and where I …

BIA/Kelsey SMB, Conference Video, Conferences, Forecasts, Location Targeting, Mobile, SMBs, Video Posts »

[19 Nov 2014 | One Comment | ]

32 percent of mobile ad spend in the U.S. is from location targeted campaigns, according to BIA/Kelsey forecast data. But a question that keep coming up is how much of that is from SMBs, as opposed to national companies (brands, agencies, etc.), that do location targeted mobile advertising?
We examined this question at our September SMB …

Ad Sales, Forecasts, Television, Local, Traditional Media »

[20 May 2014 | No Comment | ]

As the effect of political advertising starts to take hold in several hot primary states, we are reminded of the roller coaster impact politics has on local television station revenues.
To normalize this up and down challenge of the local television station revenues, how can we evaluate the long term health of local television stations? Some …

Facebook, Forecasts, Social »

[15 May 2014 | 2 Comments | ]

BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats.
The overall social advertising market will surge from $8.4 billion this year to $15 billion by 2018. That same year native will account for nearly two-thirds of …

Digital Out of Home, Forecasts, Online/Interactive, Predictions, Traditional Media »

[28 Apr 2014 | 2 Comments | ]

“Radio has a strong future… but there are challenges,” said BIA/Kelsey Managing Director Rick Ducey during a discussion last week with veteran media strategist Mark Ramsey. The two sat down to explore radio industry trends and BIA/Kelsey’s report, “The Internet Radio Revolution Has Arrived.” (video interview below).
In the overall advertising mix, digital will grow to …

Forecasts, Mobile, Online/Interactive »

[10 Apr 2014 | No Comment | ]

Following our mobile forecast release and the post earlier today, here are some of the numbers laid out in graphical form. We’ll continue to analyze the figures, and their practical takeaways here and at our conference next month.

Forecasts, Mobile, Online/Interactive, SMBs »

[10 Apr 2014 | No Comment | ]

It’s that time of year again; BIA/Kelsey’s spring release of its local media forecast. This is broken down into its media components, such as Online, TV, Yellow Pages, Mobile, etc… The full forecast will be out in a few weeks. Today we release the first component: Mobile.
Part of the Executive Summary and charts are below. …

Forecasts, Mobile »

[31 Jan 2014 | No Comment | ]

This week, mobile location ad platform xAd put out yet another proof point of the legitimacy and growth of the mobile local opportunity — and of course, their part in it. The company announced it more than doubled revenue in 2013, reaching profitability and a $65M run rate.
This aligns well with BIA/Kelsey’s mobile ad revenue …

Forecasts, Mobile, SMBs »

[21 Jan 2014 | No Comment | ]

Like we do every January, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise.  Earlier today, we released a report that highlights picks across local media coverage areas, and Thursday we’ll do a webcast.
For more color on the predictions that pertain to mobile, below is the “director’s cut”. …

BIA/Kelsey NEXT, Conferences, Forecasts, Online/Interactive »

[12 Dec 2013 | No Comment | ]

BIA/Kelsey’s forecast for local online advertising revenues is that it will soar from slightly over $1 billion in 2012 to $5 billion by 2017. Describing that new media ecosystem was the purpose of the Online Video session at BIA/Kelsey’s Leading in Local conference in San Francisco, CA.
This tour of the online video ecosystem ranged from …

Forecasts, Online/Interactive, Yellow Pages »

[19 Nov 2013 | One Comment | ]

A key transitional milestone for the U.S. Yellow Pages industry — becoming a majority digital business — is about two years away, according to an updated BIA/Kelsey forecast released today.
The forecast, which builds on the 2012-17 forecast released in April, projects the U.S. Yellow Pages industry will cross over into majority digital status in 2016, …

Display Advertising, Forecasts, Online/Interactive, Paid Search, Reputation Management, Verticals »

[19 Nov 2013 | One Comment | ]

Today, BIA/Kelsey released its latest U.S. Local Media Forecast, with local advertising revenues growing from nearly $133 billion in 2012 to nearly $152 billion by 2017 , driven by a $21.4 billion surge in digital/online advertising over the same period (from $23.1 billion to $44.5 billion, a compound annual growth rate of 14 percent). Online/interactive - consisting of search, display …

Forecasts, Mobile »

[19 Nov 2013 | No Comment | ]

Today, BIA/Kelsey released its U.S. Local Media Forecast (2012-2017), showing local ad revenues of $133B (2012) growing to $152B (2017). This includes advertising targeted to geographically specific audiences, such as Newspapers, Radio, TV, Interactive, etc..
One important slice of this forecast is the location targeted ad revenues attributed to mobile. That’s of course a small but …

Forecasts, Media Ad View Plus, Radio, Traditional Media »

[14 Nov 2013 | No Comment | ]

BIA/Kelsey is releasing its latest State of the Industry report, “Local Radio Stations Profiles and Trends for 2014 and Beyond.” In it, BIA/Kelsey projects that local radio will maintain its fourth place position in the local ad market in 2013, as shown in the chart below.

BIA/Kelsey defines that local media marketplace as all local media/services …

Forecasts, Online/Interactive, SMBs, Traditional Media »

[16 Oct 2013 | No Comment | ]

Speaking at Digital Media East 2013 today, I shared five themes we’re seeing in local media and among Small-Medium Businesses (SMBs):
1. Traditional Media rule… and will continue to do so.
2. Content (generation, discovery, distribution) as ever stronger nexus among brands, media, audiences.
3. Omnichannel, transmedia campaigns for greater lift.
4. SMB “Operating System” – mobile commerce, CRM, …