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Articles in the Forecasts Category

Ad Sales, Forecasts, Television, Local, Traditional Media »

[20 May 2014 | No Comment | ]

As the effect of political advertising starts to take hold in several hot primary states, we are reminded of the roller coaster impact politics has on local television station revenues.
To normalize this up and down challenge of the local television station revenues, how can we evaluate the long term health of local television stations? Some …

Facebook, Forecasts, Social »

[15 May 2014 | 2 Comments | ]

BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats.
The overall social advertising market will surge from $8.4 billion this year to $15 billion by 2018. That same year native will account for nearly two-thirds of …

Digital Out of Home, Forecasts, Online/Interactive, Predictions, Traditional Media »

[28 Apr 2014 | One Comment | ]

“Radio has a strong future… but there are challenges,” said BIA/Kelsey Managing Director Rick Ducey during a discussion last week with veteran media strategist Mark Ramsey. The two sat down to explore radio industry trends and BIA/Kelsey’s report, “The Internet Radio Revolution Has Arrived.” (video interview below).
In the overall advertising mix, digital will grow to …

Forecasts, Mobile, Online/Interactive »

[10 Apr 2014 | No Comment | ]

Following our mobile forecast release and the post earlier today, here are some of the numbers laid out in graphical form. We’ll continue to analyze the figures, and their practical takeaways here and at our conference next month.

Forecasts, Mobile, Online/Interactive, SMBs »

[10 Apr 2014 | No Comment | ]

It’s that time of year again; BIA/Kelsey’s spring release of its local media forecast. This is broken down into its media components, such as Online, TV, Yellow Pages, Mobile, etc… The full forecast will be out in a few weeks. Today we release the first component: Mobile.
Part of the Executive Summary and charts are below. …

Forecasts, Mobile »

[31 Jan 2014 | No Comment | ]

This week, mobile location ad platform xAd put out yet another proof point of the legitimacy and growth of the mobile local opportunity — and of course, their part in it. The company announced it more than doubled revenue in 2013, reaching profitability and a $65M run rate.
This aligns well with BIA/Kelsey’s mobile ad revenue …

Forecasts, Mobile, SMBs »

[21 Jan 2014 | No Comment | ]

Like we do every January, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise.  Earlier today, we released a report that highlights picks across local media coverage areas, and Thursday we’ll do a webcast.
For more color on the predictions that pertain to mobile, below is the “director’s cut”. …

Conferences, Forecasts, Leading in Local: Interactive Local Media, Online/Interactive »

[12 Dec 2013 | No Comment | ]

BIA/Kelsey’s forecast for local online advertising revenues is that it will soar from slightly over $1 billion in 2012 to $5 billion by 2017. Describing that new media ecosystem was the purpose of the Online Video session at BIA/Kelsey’s Leading in Local conference in San Francisco, CA.
This tour of the online video ecosystem ranged from …

Forecasts, Online/Interactive, Yellow Pages »

[19 Nov 2013 | No Comment | ]

A key transitional milestone for the U.S. Yellow Pages industry — becoming a majority digital business — is about two years away, according to an updated BIA/Kelsey forecast released today.
The forecast, which builds on the 2012-17 forecast released in April, projects the U.S. Yellow Pages industry will cross over into majority digital status in 2016, …

Display Advertising, Forecasts, Online/Interactive, Paid Search, Reputation Management, Verticals »

[19 Nov 2013 | One Comment | ]

Today, BIA/Kelsey released its latest U.S. Local Media Forecast, with local advertising revenues growing from nearly $133 billion in 2012 to nearly $152 billion by 2017 , driven by a $21.4 billion surge in digital/online advertising over the same period (from $23.1 billion to $44.5 billion, a compound annual growth rate of 14 percent). Online/interactive - consisting of search, display …

Forecasts, Mobile »

[19 Nov 2013 | No Comment | ]

Today, BIA/Kelsey released its U.S. Local Media Forecast (2012-2017), showing local ad revenues of $133B (2012) growing to $152B (2017). This includes advertising targeted to geographically specific audiences, such as Newspapers, Radio, TV, Interactive, etc..
One important slice of this forecast is the location targeted ad revenues attributed to mobile. That’s of course a small but …

Forecasts, Radio, Traditional Media »

[14 Nov 2013 | No Comment | ]

BIA/Kelsey is releasing its latest State of the Industry report, “Local Radio Stations Profiles and Trends for 2014 and Beyond.” In it, BIA/Kelsey projects that local radio will maintain its fourth place position in the local ad market in 2013, as shown in the chart below.

BIA/Kelsey defines that local media marketplace as all local media/services …

Forecasts, Online/Interactive, SMBs, Traditional Media »

[16 Oct 2013 | No Comment | ]

Speaking at Digital Media East 2013 today, I shared five themes we’re seeing in local media and among Small-Medium Businesses (SMBs):
1. Traditional Media rule… and will continue to do so.
2. Content (generation, discovery, distribution) as ever stronger nexus among brands, media, audiences.
3. Omnichannel, transmedia campaigns for greater lift.
4. SMB “Operating System” – mobile commerce, CRM, …

Forecasts, SMBs, Traditional Media, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print »

[26 Sep 2013 | One Comment | ]

Print Yellow Pages was (just barely) on top in the General Services advertising category in 2012, generating almost $3.8 billion from this vertical. General Services is comprised of 12 different categories, including legal, accounting, janitorial, landscaping and various professional, scientific and technical services. General Services’ $3.8 billion in advertising represents nearly 70% of Print Yellow …

Forecasts, Traditional Media, Verticals »

[6 Sep 2013 | No Comment | ]

The $1.8 billion of leisure/recreation advertising on Out-of-Home media was its largest vertical, representing 25% of total Out-of-Home advertising in 2012, according to BIA/Kelsey’s Media Ad View Plus. The Finance/Insurance vertical was the second highest, with 10% of total Out-of-Home advertising in 2012.
BIA/Kelsey projects Out-of-Home advertising revenue to grow from $7.3 billion in 2012 …

Forecasts, Radio, Traditional Media, Verticals »

[26 Aug 2013 | No Comment | ]

According to BIA/Kelsey’s Media Ad View Plus, radio garnered nearly $14.7 billion in advertising revenue in 2012, representing over 11% of total advertising spend, placing it in fourth place behind direct mail, newspaper and television.
Unlike other media, radio advertising is quite diverse, generating 10% or more of its advertising from five different verticals. Retail (18%), …

Forecasts, Newspapers, Online/Interactive, Traditional Media, Verticals »

[21 Aug 2013 | No Comment | ]

Despite the well documented declines in newspaper circulation, advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail, according to BIA/Kelsey’s Media Ad View Plus.
In a previous blog post, I mentioned that newspaper was the medium of choice for real estate advertising …

Forecasts, Mobile, Newspapers, Online/Interactive, Traditional Media, Verticals »

[15 Aug 2013 | 11 Comments | ]

In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report.
2012 Real Estate Ad Spending by Media

So nearly 28% of real estate ad spending goes to newspaper and …

Forecasts, Television, Local, Traditional Media, Verticals »

[7 Aug 2013 | 4 Comments | ]

In 2012, television dominated both the Automotive advertising and Government/Political/Religion (“GPR”) verticals, according to BIA/Kelsey’s Media Ad View Plus. More on the GPR vertical later.
Television’s $4.6 billion share of automotive advertising represented 28.4% of total automotive advertising in 2012. This $4.6 billion represents 22% of television’s total advertising revenue in 2012, making it the highest …