Ad Fraud Risks In Targeting Local Audiences

Ad Fraud Risks in Targeting Local Audiences

Ad fraud is siphoning revenue away from legitimate publishers and delivering the wrong audiences to advertisers. Both publishers and marketers targeting local audiences should not only be aware of the risks of ad fraud but also take proactive action to…

Read More
Healthcare Advertising Spend To Reach $10.85 Billion In 2017

Healthcare Advertising Spend to Reach $10.85 Billion in 2017

BIA/Kelsey’s newest report "Insights into Local Advertising — Healthcare Vertical" examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A complimentary full executive summary is available for download from our estore.…

Read More
Radio’s Outlook For 2017

Radio’s Outlook for 2017

What’s up for radio in 2017 and beyond? According to BIA/Kelsey’s CEO, Thomas Buono, the future for local radio stations in 2017 and beyond is determined by their ability to sell multi-platforms – both their over the air audiences and…

Read More
$500 Million For A Radio Cluster?

$500 Million for a Radio Cluster?

In its recent report on CBS Radio, BIA/Kelsey provides a detailed analysis on the radio industry, the leading radio groups and the markets in which CBS Radio competes. One conclusion is that the CBS Radio cluster in New York City could…

Read More
Mobile Video Popular In Brand Building

Mobile Video Popular in Brand Building

According to a study from Teads and eMarketer  more advertisers are turning to mobile video for brand awareness. The Teads study found that advertisers liked that mobile video helped increase brand awareness and enabled them to reach more targeted audiences. The top disadvantages…

Read More
Analyst Workshop: Local Ad Revenues Reach $146 Billion

Analyst Workshop: Local Ad Revenues Reach $146 Billion

This is the latest in BIA/Kelsey's Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover.  _______ Local ad revenues will hit $146.3 billion this year, growing to $172.2 billion by 2020.…

Read More